HBMG

It also obtained a brilliant record in the domestic market--operating revenue in 2009 reached 606 million RMB, with the net profit of 85.78 million RMB (HBMG, 2010).

The core idea is to recreate the operational aspects of the company by the modular and standardized method, mainly including an integrated financial management module with a main line of "revenue estimate + budget control +capital returns", a flexible operation management module that emphasizes the labor division with "department + studio", and creates a marketing management module that emphasizes "combine creation with closely marketing" (HBMG, 2010), building its own core competences.