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Anything You Want: 40 Lessons for a New Kind of Entrepreneur Kindle Edition
When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.
- Success comes from persistently improving and inventing, not from persistently doing what’s not working.Highlighted by 3,101 Kindle readers
- Starting small puts 100 percent of your energy into actually solving real problems for real people.Highlighted by 2,400 Kindle readers
- When you make a business, you get to make a little universe where you control all the laws. This is your utopia.Highlighted by 2,045 Kindle readers
Editorial Reviews
Amazon.com Review
Tim Ferriss is the #1 New York Times bestselling author of The 4-Hour Body and The 4-Hour Workweek. He has a diverse background of experience, including working as an actor, speaking seven foreign languages, holding a world record in tango, and being a national Chinese kickboxing champion. He has written for Maxim and the Philadelphia Inquirer, has appeared on MTV and CBS radio, and has been interviewed or featured in such major publications as the New York Times, Los Angeles Times, and more. Read his review of Derek Sivers's Anything You Want:
I love this book!
Derek is the entrepreneur's entrepreneur. Just as important, perhaps more so--he is a phenomenal teacher. Whether detailing the fascinating rise of CDBaby, explaining catastrophic (but common) founder mistakes, or teaching me about relational databases in two minutes using analogies, he makes the complex simple. Moreover, he makes it all actionable.
If you want a true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again, you have it here in this book. I hope you enjoy it as much as I did. --Tim Ferriss
Derek Sivers's Recommended ReadingWe asked author and founder of CD Baby Derek Sivers to tell us about the books that have influenced him the most as an entrepreneur. His list includes everything from What Got You Here Won't Get You There: How Successful People Become Even More Successfulto The Geography of Bliss: One Grump's Search for the Happiest Places in the World. Check out Derek's complete list of recommended reading for those aspiring to follow their passion to build a successful business--and a rewarding life.
See the complete list of Derek's recommended reading
Review
"If you want a true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again, you have it here in this book. I hope you enjoy it as much as I did."
―TIM FERRISS, author of The 4-Hour Workweek
"[I] burned through the book in about an hour. Wow. Really. Derek shares some of the principles (and anti-principles) he learned and applied during his time as an accidental entrepreneur and how to grow a business without losing your soul."
―TODD HENRY, author of Die Empty
"One of the best hours you’ll ever spend will be reading Derek Sivers’s new book…Anything You Want."
―Forbes
Review
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Title Page
Copyright
Dedication
Ten years of experience in one hour
What’s your compass?
Just selling my CD
Make a dream come true
A business model with only two numbers
This ain’t no revolution
If it’s not a hit, switch
No “yes.” Either “Hell yeah!” or “no.”
Just like that, my plan completely changed
The advantage of no funding
Start now. No funding needed.
Ideas are just a multiplier of execution
Formalities play on fear. Bravely refuse.
The strength of many little customers
Proudly exclude people
Why no advertising?
This is just one of many options
You don’t need a plan or a vision
“I miss the mob.”
How do you grade yourself?
Care about your customers more than about yourself
Act like you don’t need the money
Don’t punish everyone for one person’s mistake
A real person, a lot like you
You should feel pain when you’re unclear
The most successful e-mail I ever wrote
Little things make all the difference
It’s OK to be casual
Naive quitting
Prepare to double
It’s about being, not having
The day Steve Jobs dissed me in a keynote
My $3.3 million mistake
Delegate or die: The self-employment trap
Make it anything you want
Trust, but verify
Delegate, but don’t abdicate
How I knew I was done
Why I gave my company to charity
You make your perfect world
Contact me anytime
Acknowledgments
Dedicated entirely to Seth Godin.
This book only exists because of his encouragement.
Visit http://bit.ly/1Vs8MCB for a larger version of this graph.
Ten years of experience in one hour
From 1998 to 2008, I had this wild experience of starting a little hobby, accidentally growing it into a big business, and then selling it for $22 million. So now people want to hear my thoughts.
People ask me about that experience, so I tell stories about how it went for me. Many of them are about all the things I did wrong. I made some horrible mistakes.
People ask my advice on how to approach situations in their lives or businesses, so I explain how I approach things. But my approach is just one way, and I could argue against it as well.
I’m not really suggesting that anyone should be like me. I’m pretty unusual, so what works for me might not work for others. But enough people thought that my stories and the philosophies I developed from this experience were worth sharing, so here we are.
This is most of what I learned in ten years, compacted into something you can read in an hour.
I hope you find these ideas useful for your own life or business. I also hope you disagree with some of them. Then I hope you e-mail me to tell me about your different point of view, because that’s my favorite part of all. (I’m a student, not a guru.)
Product details
- ASIN : B00SI0B5FS
- Publisher : Portfolio (September 15, 2015)
- Publication date : September 15, 2015
- Language : English
- File size : 1.4 MB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 88 pages
- Customer Reviews:
About the author

Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.
Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.
Sivers’ books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find this book to be a quick and engaging read, with one noting it contains a lot of information in a concise format. Moreover, the book is praised for its wisdom, with one customer highlighting how it teaches the value of an idea, and another mentioning how it helps reflect on business goals. Additionally, customers appreciate its authenticity, humor, and value for money, noting it's worth every penny. The book's style receives positive feedback, with one customer describing it as completely unconventional.
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Customers find the book easy to read and concise, with one customer noting it's a quick read packed with information.
"...I really enjoyed this book. Creating a little utopia; in a world so messed up what could be more satisfying?..." Read more
"...was only meant to be a fun hobby at first - is narrated in a very engaging way in this small book...." Read more
"...Although new books go to the bottom of my list, this one looked like a quick read and given Easter Monday I was able to consume within the hour...." Read more
"A nice distillation of a number of his blog posts into a single coherent narrative...." Read more
Customers find the book inspiring and insightful, with one customer noting how it teaches the value of an idea, while another mentions it provides great reminders of basic business principles.
"...The fat has been well trimmed and the author provides some real insights that are refreshing, and I believe generally applicable to one's life...." Read more
"...It is certainty a healthy approach to have in a business however sometimes I think reality can bite into this approach given our fast paced world of..." Read more
"...34;Making a company is a great way to improve the world while improving yourself." "Never do anything just for the money." &#..." Read more
"...Anything You Want" is THE greatest manual for running a business...." Read more
Customers appreciate the book's brevity, noting it is only 70 pages long, making it easy to read.
"...Because of how short and digestible the book is there’s really no reason not to read it...." Read more
"...Most definitely a recommended read. The best part about it is it's so short I can re-read it over and over again when I have an hour or so to spare..." Read more
"...The book is well written, quite funny at times, insightful and very short...." Read more
"...Sigh..." In this tiny gem of a book, Sivers outlines how he became a reluctant entrepreneur, turning CD baby into a force that changed..." Read more
Customers appreciate the book's authenticity, describing it as honest and genuine.
"...Honest and thought provoking I'm sure many will be nodding their heads in agreement with more than one of the analogies presented...." Read more
"...This very honest account of how he grew CD Baby from a basement cottage hobby to a warehouse indie institution, is thoughtful, concise, informative..." Read more
"...It was an excellent read to me because it seemed to be a very honest and realistic discourse...." Read more
"...a different way of "all for the profit" but here there is a simple honest inside to a different and WAAAAAY more human approach to business with..." Read more
Customers enjoy the fun stories in the book, with one mentioning that the author's journey is told with humor.
"...To him, it is about having fun, being happy and ultimately about the customer; money didn't play a role...." Read more
"...you’re starting/running a business this book is incredibly digestible, fun, and full of wisdom from CD Baby founder, Derek Sivers...." Read more
"...Having fun running a business, and serving a need in your community, which in this case is independent musicians and bands that could not or did not..." Read more
"...isn't exceptional, but Derek backs it up with interesting and funny stories on how he has been able to continuously surprise his customer...." Read more
Customers find the book worth every penny, appreciating that business is not solely about money, with one customer noting it can save years and fortunes.
"...That's time and money well spent if it changes your life--and it very well may. '..." Read more
"...To me it is worth the $6 to have these inspirational lessons curated here in one convenient book...." Read more
"...listening to a friend, easy and fun to read, but most of all it delivers real value...." Read more
"...Without investment, yet with fun and allowing it to take time. Though an otherwise existing income or savings will be helpful. Great fun read." Read more
Customers find the pacing of the book nice and sweet, with several mentioning it made them smile, and many praising Derek Sivers' brilliance.
"Derek Sivers is a good guy. He is one of those people who really WANTS to give back...and does!..." Read more
"A nice, easy and brief read that's a manifestation of distilled knowledge acquired over decades of experience starting and building CDbaby...." Read more
"...something with which he is or has been involved I have been STUNNED at the level of love, selflessness, deep thought, compassion and awareness he..." Read more
"I absolutely love Todd book it’s short and sweet. Straight to the point with many different gems throughout it...." Read more
Customers appreciate the book's style, describing it as unique and creative, with one customer highlighting its great suggestions about designing and another noting its amazing art of creating business.
"...entrepreneur who wants to get the passion back into the amazing art of creating business...." Read more
"...I was able to read this in one afternoon. This author has an unusual, refreshing attitude as an entrepreneur...." Read more
"Completely unconventional and very deep. I loved it. Here are some more words to meet the minimum requirements of this review." Read more
"...Great lessons for anyone looking to accomplish a goal, presented by a quirky, kind-hearted narrator." Read more
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Top reviews from the United States
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- Reviewed in the United States on September 3, 2013Terms and Conditions: Use of the material below is ... just kidding...
This book sat for a while until the time was right. I plugged the iPad into the charger and picked up my Kindle... today was the day. I'm off work for a few days and one of my goals is to read a book or two... first up "Anything You Want". I previously had just peeked at the first couple pages on the iPad with the Kindle App, but I was going to read cover to cover and for that I prefer the Kindle.
I really enjoyed this book. Creating a little utopia; in a world so messed up what could be more satisfying? Is it more about philosophy or the building of a distribution company? You'll learn that the author never really separated the two. It's all about the soul of CD Baby. With a little editing, time compression, and a few more anecdotes it would make a good story for The Moth.
The writing is very clear and concise. The fat has been well trimmed and the author provides some real insights that are refreshing, and I believe generally applicable to one's life. Honest and thought provoking I'm sure many will be nodding their heads in agreement with more than one of the analogies presented. I was easily able to read it all the way through with a brief stop for Crispy Pad Thai about mid way, but I was reading again while I ate.
I bought this book because of my love for CD Baby and my respect for their success, but it would be a great book for the young entrepreneur, and it might even help the not so young become the entrepreneur they've dreamed of. This book has the potential to invoke change in the reader, and thus the world.
Disclosure: I was huge fan of CD Baby, no one other than maybe another true CD Baby lover would understand how much I loved CD Baby and the concepts behind it. I really miss it, even though it still lives on in another form. I did smile the other day buying a CD; "sold by CD Baby Fulfilled by Amazon". F*%^$ Apple
- Reviewed in the United States on August 14, 2011The main emphasis I would make from the get-go, was that I was entertained from the first page to the last.
Derek's ride through the business world - which was only meant to be a fun hobby at first - is narrated in a very engaging way in this small book. In his own words, he discusses not only the various events and decisions that went into his growing of CD Baby, but also how he refused to allow the small-minded, scarcity-consciousness urgings of the business lawyers who urged him to take precautions to protect himself (the kind of legal precautions that annoy or push away customers ..)
As well, he ignored "marketing gurus" who insisted that he is losing money because he didn't plaster advertisements on his site. It was *his* business, and that's not what he wanted. He was simply running his business to help independent musicians, that's it. He wasn't in it for the money - he was in it to do what he loved, and to help others.
As just stated, I enjoyed reading how he insisted on asserting his own right to run his business as he saw fit, not having to answer to anyone, and just make everything he did, an expression of just pure fun and joy and of making friends with his own customers through entertaining emails, and company policies that customers got a kick out of.
You could tell that Derek wasn't trying to prepare the message in this book to convey some kind of I'm-an-expert-listen-to-my-business advice.. he was simply telling an entertaining story about a business he ran, that at the same gives you an insight in his personal values, and that will end up being a set of principles summed up that you will re-read to remind yourself how to engage customers and spread the viral message of your product/service as powerfully as Derek did.
Some Siver-isms:
- When someone's doing something for the money, people can sense it, like a desperate lover. It's a turnoff.
- When someone's doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.
- When you set up your business like you don't need the money, people are happier to pay you.
- Reviewed in the United States on April 17, 2017I added this to my list of books to read after it being recommended by Shawn Blanc's monthly book club. Although new books go to the bottom of my list, this one looked like a quick read and given Easter Monday I was able to consume within the hour. What I liked about this book was Siver's open and honest approach to running a business. To him, it is about having fun, being happy and ultimately about the customer; money didn't play a role. It is certainty a healthy approach to have in a business however sometimes I think reality can bite into this approach given our fast paced world of technology and disruption. There were many anecdotes on both his successes and failures along with lessons we can all take from it. For example, the tried and true test of trusting and verifying, to delegate but not abdicate and to make every decision based on the impact to the customer. I don't believe that this approach to business works carte blanche in every industry and idea however there are some great fundamentals for any entrepreneur to take on board with a new venture.
Three key takeaways from the book:
1. Delegation is key in the business (especially when you grow), however, with delegation trust but verify. Furthermore delegation doesn't not mean abdication.
2. If you're not saying "Hell Yeah!" to an idea/approach etc. then say no!
3. Siver's Tao of Business: Care about your customers more than about yourself and you'll do well.
Top reviews from other countries
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Vincent PayetReviewed in France on April 20, 2021
5.0 out of 5 stars Boîte à chocolat
A lire et relire avec parcimonie, revenir piochez dedans pour se rafraîchir la mémoire.
Une très bonne source d'information et d'inspiration
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Bellini MirinoReviewed in Italy on February 23, 2020
5.0 out of 5 stars breve ma ricco
tante cose davvero utili da sapere, per chi vuole fare business è una lettura rapida ma ricca di info non da sottovalutare.
- The Charismatic NerdReviewed in Canada on June 12, 2017
5.0 out of 5 stars No nonsense book with tangible advice
Bought this after reading about it briefly on Tim Ferris's blog. The book is interesting and inspiring. It does not give unrealistic advice nor fit the bill as positive thinking piece. This book gives tangible advice that can be helpful regardless of whether you are seeking to be an entrepreneur or not. Derek Sivers found himself to be an accidental entrepreneur, so his advice seems genuine and realistic. Since this is a short read, I highly recommend it.
- PlaceholderReviewed in India on December 31, 2019
5.0 out of 5 stars A great open minded man gave us the practical hint to Anything You Want..
A nice simple book with very helping hints to the entrepreneurs..
Now this is very relevant because more people are turning towards some kind of entrepreneurship.
I also wanted to start a online jobe.
Here I like most is you are working for service to the people and not for the money. The key point of Delegate, but don't abdicate
Happiness is main goal., nice
A very good New year thoughts.
A very good reading experience.
- RBReviewed in Singapore on December 14, 2020
5.0 out of 5 stars recommended
easy read and useful