I ran across an interesting linguistic term the other day that I hadn’t heard in a long time: semantic bleaching. In brief, it refers to the decrease in intensity of the meaning of a word over time.
For instance, when you say that somethng is awesome, as many people do in today’s usage, you mean that it’s wonderful or especially desireable. But the original, literal meaning of awesome means “inspiring dread, fear, or terror.” Over time, awesome has been semantically bleached into a far less intense term.
It occurs to me that Der Furor and his minions have semantically bleached a great many important words in today’s political and social communication. For instance:
Legal once meant “permitted by law.” As semantically bleached by the current administration, it means “permitted because we say it’s permitted.”
Constitutional used to mean “conducted in accordance with the principles of the Constitution,” whereas it has been semantically bleached to mean, “conducted in accordance with the principles of the Constitution as interpreted to meet the evolving requirements of the administration.”
Presidential once meant, “having a bearing or demeanor befitting a president; dignified and confident; demonstrating gravitas and reassuring competence.” After semantic bleaching, it means, “pompous and overbearing; delighting in the exercise of unchallenged power and the ability to harm opponents without consequence.”
Evidence was once defined as, “the available body of facts or information indicating whether a belief or proposition is true or valid.” Semantically bleached to meet the needs of Der Furor and his followers, it means, “something we don’t need to show because if you had any intelligence at all, you’d know we were right.”
Anti-Semitism originally meant, “hatred or prejudice toward or discrimination against Jews.” In the semantically-bleached form commonly used by the current administration, it means, “(1) failure to unquestioningly support the actions of the current government of Israel” or “(2) a convenient excuse to limit free speech rights on college campuses and deport undesirable persons from the United States.”
And finally, Diversity, Equity, and Inclusion once meant, “a set of organizational frameworks that seek to promote the fair treatment and full participation of all people, particularly groups who have historically been underrepresented or subject to discrimnination based on identity or disability.” When semantic bleaching is applied, it means, “discrimination against white men.”
George Orwell created “Newspeak” as the official language of the world of “1984.” Der Furor didn’t need to create a new language for his world of 2025 … all he had to do was engage in semantic bleaching to twist the language to meet his needs.
Have a good day. Use the right words, but understand the hidden meanings.
More thoughts coming.
Bilbo