This Is Big Design
Big Medium helps big companies design for what’s next.
We craft future-friendly interfaces, AI-powered experiences, and modern design systems. We make big ideas real through product design, strategy, and organizational change.
PEOPLE
Celebrity Journalism for a New Generation
Big Medium guided strategy and design for PEOPLE’s mobile app. The app reimagines the brand’s signature storytelling to meet emerging behaviors and expectations.
sentient design
Sentient Design @ SXSW
Josh Clark and Veronika Kindred explore Sentient Design—and the AI opportunities for designers to create new, radically adaptive experiences.
from the lab
Sentient Scenes
Peek behind the curtain to see how we created the radically adaptive interface for Sentient Scenes. It’s a playful exploration of the serious possibilities of Sentient Design and AI-mediated experiences.
design
2025: The Year Ahead
AI shifts from tool to design material. Product design moves from consolidation to innovation. Generative AI loses its sparkle. Sentient Design comes to the fore. Josh Clark unpacks the signals reshaping design, strategy, and creativity in 2025.
sentient design
Say Hello to Sentient Design
Sentient Design is the already-here future of intelligent interfaces and AI-mediated experiences. Discover this framework and philosophy for working with AI as a design material.
What we’re reading
Values in the Wild
Anthropic researchers studied the “values” of Claude and how they manifest in actual conversation with users.
Welcome To the Era of MEH
Michal Malewicz explores what happens when AI commoditizes core design skills like research, craft, and taste—a race to the bottom. (But there’s an exciting way to move forward.)
Redesigning Design, the Cliff in Front of Us All
Greg Storey exhorts designers to recognize that it’s a new era, like it or not. Don’t look back, he says—reinvent.
Design Artifacts
Robin Rendle challenges designers to step back from rote process and “factory-like production” that wastes time and blocks good work.
How AI and Human Behaviors Shape Psychosocial Effects of Chatbot Use
A study by MIT Media Lab finds that heavy use of chatbots correlates to loneliness, emotional dependence, and other negative social impacts.
TikTok Will Never Die
TikTok might not be chit-chatting generative AI, writes Damon Beres, but it’s the most widely and deeply impactful AI application we’ve seen so far.
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Big Talk
sentient design
Sentient Design: AI and the Next Chapter of UX
Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
sentient design
Video Series: Foundations of Sentient Design
Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.
podcast
Design of AI: Sentient Design
Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.
ai
Online Event: AI and Design Systems
The Big Medium team shares the many ways that we use AI to build and maintain design systems. (You can totally do it, too.)
ai
When will AI Replace Us?
Kevin Coyle addresses and subdues fears about AI taking out jobs. (Spoiler: This isn’t a new problem.) Instead, he shows how your new robot colleagues can help you do your job even better—right now, today.
sentient design
A.I. Is Your New Design Material
Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.
Big Medium is a design agency specializing in design for what’s next. We help the world’s biggest companies level up their digital operations by creating exceptional online experiences, building design systems, and guiding the creative embrace of emerging technologies. Our team is led by UX trailblazer Josh Clark.
We love an audacious challenge. If you’ve got one, let’s talk.