Garnier

Garnier Fructis Sleek & Shine 1,983 + 2.8% 3.42

The TV presenter (above) is the face of the New Garnier Fructis haircare range.

Garnier Fructis is one company that appears to be making a difference.

For example, she has never tipped over a Portaloo, is a trained lifeguard and her favourite hair conditioner is Garnier Fructis.

While still upside-down, lock in fullness with medium-hold spray (we like Garnier Fructis Style Full Control, $3, drugstores).

Sales in the UK shot up by 17pc thanks to the popularity of brands such as Lancome, Fructis and Elvive shampoos, as well as L'Oreal's own brand products.

Top-selling brand Fructis, for example, says it contains fruit acids but the expert questioned what benefit they had in a shampoo.

Fructis Fresh Fortifying Shampoo promises up to 48 hours of fresher, cleaner hair.

Garnier Fructis Sleek & Shine 9,705 + 2.6% 2.08%

Conditioner Ad Counts at Key Retailers (Circulars) Retailer Ad Count Ad Share Publix 279 6.5% Giant Eagle 240 5.6% Price Chopper 198 4.6% CVS 170 4.0% Giant--Landover 158 3.7% Stop & Shop 158 3.7% Giant--Carlisle 157 3.7% Jewel-Osco 149 3.5% Rite Aid 138 3.2% Acme 129 3.0% Most Promoted Conditioner Brands (Circulars) Pantene 15.5% Garnier Fructis 11.5% Suave 11.3% Tresemme 11.0% Clairol Herbal Essence 9.0% Dove 6.7% Head & Shoulders 6.5% L'Oreal 4.4% Ogx 4.3% Aussie 4.2% Note: Table made from bar graph.

Located at 7080 New Buffington Rd., the plant currently employs more than 200 full-time workers who produce 165 million units of Gamier Fructis, L'Oreal Paris and Soft Sheen-Carson shampoo, conditioner and styling products each year.

Marks: 7 Garnier Fructis 3-Minute Repair, 99p What it promises: Deep down nourishment.

The just-launched Fructis styling range includes Style Clean Control Taming Waters with fruit-based lightweight waxes formulated to control short, curly hair.

Other notable launches set to keep the category on a positive trajectory are Fructis Sleek Shot In-Shower Styler, Fructis Style Curl Treats, Pantene Intense Rescue Shots and Aveeno's revamped collection.

Garnier's styling brands Fructis and Grafic are both based on natural plant extracts, and Fructis recently launched a new styling line based on bamboo and cactus extracts.