"Subliminals" will be available from all major digital streaming platforms and digital music stores, including Apple Music, Spotify, Tidal, Amazon, Bandcamp and iTunes from Friday, the 10th of May 2019, along with the music video for White Wine, which will be available to stream on JenniferJuan.com as well as YouTube.
Amassing over 29,000 listeners on Spotify alone, in her first year as an independent recording artist, Juan continues her journey as an artist, with her latest release, Subliminals.
* The appearance of the subliminals is entirely coincidental.
Every 20 years, subliminal advertising pops back into popular culture.
What is commonly thought of today as subliminal advertising began in 1957 when a movie theater experiment subliminally directed the audience to "eat popcorn" and "drink Coca-Cola." David Ogilvy, founder of the international advertising agency Ogilvy & Mather, noted that "[u]nfortunately word of [this] found its way into the public prints, and provided grist for the mills of the anti-advertising brigade" (Ogilvy 1983, 209).
His admission was widely covered in the trade press of the period, yet despite the "experiment" and results having been an exposed hoax, the concept of subliminal advertising continues to be an issue today.
Although Ice Cube Sex discusses all three forms of subliminal communication, the focus is on embeds since they are the object of Key's obsession.
This brief book claims to be the first comprehensive rebuttal to Dr Key's widely-publicized thesis disseminated via his books and lectures that consumers are being barraged and influenced by subliminal advertising.
Yet, there is no substantial proof that subliminal advertising exists let alone affects consumers' thinking or behavior.
Subliminal advertising first came to the public's attention in 1957 when Jim Vicary conducted a subliminal advertising strategy of interspersing "drink Coca-Cola" and "eat popcorn" messages on a movie screen so quickly that they could not be seen consciously by the audience.
Scholars have researched advertisements with subliminal embeds and their effects (e.g., Beatty and Hawkins, 1989; Gable et al., 1987; Kelly, 1979; Kilbourne et al., 1985; Rosen and Singh, 1992).
Wilson Bryan Key's (1972, 1976, 1980, 1989) writings, and frequent public-speaking presentations, may have served to promote the concept and purported use of subliminal persuasion by advertisers.
