[Some of the players covered in the study are JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, Outfront Media, Global (Exterion Media),
oOh!media, APG SGA, Publicis Groupe (Metrobus), Intersection, Ocean Outdoor, Adams Outdoor Advertising, Capitol Outdoor, Blue Outdoor, Primedia Outdoor, Lightbox
OOH Video Network, Captivate Network, Burkhart Advertising, Euromedia Group, Stott Outdoor Advertising, AirMedia, TOM Group, White Horse Group, Phoenix Metropolis Media & Balintimes Hong Kong Media]
Srikanth stresses that
OOH data matters just as much to media owners as the media buyers.
VIOOH's strategic objective is to make
OOH more accessible, connecting the industry
"Our Insights Suite provides brand marketers, agency buyers, planners and media owners with the most comprehensive insights for over 1 million pieces of
OOH inventory," says Geopath president Kym Frank.
Individual programs are also enjoying healthy lift from
OOH viewing.
Is anyone confident that
OOH services being included in Special Measures will make any difference?
In some reports from developed countries, the incidence of
OOH ranges from 0.1 to 2% (11).
For outdoor media company Outfront, the interest in
OOH from venture-backed start-ups is growing.
Llewellyn Flores Doha In the Qatar art community, the name '
Ooh' has become synonymous with the Doha skyline.
It is the outdoor medium, also known as
OOH (for Out Of Home).
Hattie Jacques was the Dawn French of her time, the larger than life comedienne who was the butt of a host of "
Ooh, matron!" jokes in the Carry On series.
TEATRO - the award winning concept and signature upscale restaurant at City Centre Rotana Doha is hosting an exhibition of artist "Sinchai Zonputh" from Thailand, also known as "
Ooh" among his colleagues in the art society.
The travails of Metro Manila motorists, who endure horrendous Edsa traffic every day, translate to profits for one sector: The out-of-home (
OOH) advertising industry.