Pornhub Insights

International Transgender Day of Visibility is March 31. For over 15 years, people around the world have gathered to raise awareness of the discrimination Trans people face, but also to celebrate their contributions to society and culture.  

Over the years, our statisticians have watched Trans porn trend upwards in popularity, with certain countries and age groups showing more interest than others. To highlight the Trans community’s contribution to the adult industry, our statisticians pulled the data to find out which performers viewers are looking for, trending search terms, and more. 

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From February 11 to 15, 2025, the 75th edition of the Sanremo Music Festival took place in Italy. This year marked the return of Carlo Conti as host after five consecutive years under Amadeus. Alongside Conti, several co-hosts alternated throughout the five nights, making this edition a notable one. With record-breaking viewership, the festival also had a noticeable impact on Pornhub traffic. 

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Nothing says love like Valentine’s Day. Think roses, candlelight… and pegging? America’s diverse sexual tastes were on full display this year. So, when our friends at Mashable asked for some data leading up to the big day, we were happy to provide it! 

Our statisticians were curious what terms each state was searching for more often than others. Needless to say, they found some variety in the results! 

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The 59th Super Bowl Sunday took place on February 9, 2025. In a highly anticipated rematch, the Philadelphia Eagles faced off against the Kansas City Chiefs. The Eagles triumphed with a decisive 40–22 victory, avenging their previous Super Bowl loss to the Chiefs. Congratulations to the Philadelphia Eagles!

For over a decade, we have been tracking Super Bowl-related traffic changes and sharing our insights on this cultural phenomenon. Once again, the New York Post has partnered with us to delve into the data. An event of this magnitude significantly impacts online behavior, and this year was no exception!

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In today’s edition of Pornhub Insights, we’re exploring Norway’s unique adult content habits—and they’re full of surprises. Ranking 33rd globally in traffic, Norwegian visitors stand out by spending an impressive 12 minutes and 21 seconds per visit, well above the global average of 9 minutes and 40 seconds. Clearly, Norwegians take their time exploring the site.

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It’s that time of the year again and it’s juicier than ever! With a presidential election, the Olympics in Paris, sexually charged viral videos, a rare solar eclipse, and iconic video game releases, it made for a year rich in surprises. Our statisticians have pulled the data from 2024 to bring you trends, top search terms, favorite categories, and much more to outline the porn viewing habits of people around the world. We are now excited to share it with you!

Scroll through the graphs and detailed summaries beginning to end to explore the porn viewing habits in 2024. Or alternatively, jump around in the sections linked below. You will find how the gender gap influences interests, which states have a particular desire for certain categories, who the top countries visiting Pornhub are, what video game characters people are fantasizing about most, and much, much more!

Continue reading “2024 Year in Review”