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Amebaソシャゲ分析事例のご紹介

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Masanori Takano
Masanori Takano

ヒカラボ発表資料

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2014/02/04+ + Ameba+Technology+Laboratory+ CyberAgent,+Inc.+ +
•  •  Ameba •  •  •  + •  +–+ + + + BI &+ + CyberAgent,+Inc.+ +
+ •  + –  + •  –  Ameba –  –  + BI R&D+ / •  –  –  –  UI + + / R+ + JavaScript+ •  TwiGer:+@mtknnktm+ CyberAgent,+Inc.+
Ameba + CyberAgent,+Inc.+
Ameba •  –  1 + KGI/KPI + •  –  –  KPI –  BI KPI + + + 各サービス BIシステム Hadoop クラスタ CyberAgent,+Inc.+ +
Ameba •  –  1 + KGI/KPI + •  –  –  KPI –  BI KPI + + + 各サービス BIシステム Hadoop クラスタ CyberAgent,+Inc.+ +
+ + CyberAgent,+Inc.+
:+ 1 DAU+×+ =++ ×ARPPU CyberAgent,+Inc.+ +
:+ 1 DAU+×+ =++ ×ARPPU DAU CyberAgent,+Inc.+ +
DAU + + + CyberAgent,+Inc.+ +
DAU KPI UU UU 15 15 2 5 CyberAgent,+Inc.+ + +
→ KPI + CyberAgent,+Inc.+ +
BI •  :+Hawkeye + 1.  2.  3.  KPI + + / •  –  + Hawkeye CyberAgent,+Inc.+ +
Hawkeye+–+1,2+ Hawkeye Hadoop クラスタ + KPI + + KPI •  •  + + –  –  + CyberAgent,+Inc.+
Hawkeye+–+3+ Hawkeye 離脱者 継続者 + Hadoop クラスタ Rサーバ + •  :+ + + + –  CyberAgent,+Inc.+
+ +&++ + BI CyberAgent,+Inc.+
BI :+Hawkeye Shiny + + Hadoop + CyberAgent,+Inc.+
+–+ + KPI DAU/ARPPU/ + •  •  + •  •  •  + ARPPU / + + + •  •  + KPI Hawkeye + CyberAgent,+Inc.+
+–+ + •  •  •  •  •  + / + + + + + + Hawkeye CyberAgent,+Inc.+
+–+ + •  •  + •  + •  + Hawkeye CyberAgent,+Inc.+
+–+ + •  •  + + •  + •  + + + CyberAgent,+Inc.+ +
+ •  •  + :+ CyberAgent,+Inc.+
DAU … + KPI + Hawkeye CyberAgent,+Inc.+
+ + CyberAgent,+Inc.+ Hawkeye
:+ :+ •  •  + + + + + CyberAgent,+Inc.+
+ N + + + → CyberAgent,+Inc.+ +
+ •  + –  + + –  + •  Ameba BI + +Hawkeye + + •  + →+ +BI + CyberAgent,+Inc.+
+W+ CyberAgent,+Inc.+
/ •  + –  + + + •  –  + + CyberAgent,+Inc.+
/ + •  –  –  •  + + + + CyberAgent,+Inc.+ +
•  •  •  –  + –  –  + + + CyberAgent,+Inc.+
+–+ IFWTHEN •  •  :+ •  CyberAgent,+Inc.+ +
•  + •  + + •  •  + CyberAgent,+Inc.+
/ •  + –  + + + •  –  + + CyberAgent,+Inc.+
•  CyberAgent,+Inc.+
•  A B C A •  A B C + –  A B •  A C + –  CyberAgent,+Inc.+

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