Gdc14 gda follow up seminar 20140518 fabio
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The Localization Summit 2014 had about 100 participants and featured 22 speakers over 9 sessions. Key topics included indie game localization, emerging tools and markets, and localizing games between China and the West. Panel discussions covered the current and potential uses of machine translation in gaming, with most publishers reporting poor performance. The Summit aims to increase awareness of localization issues and facilitate networking for producers, developers, marketers and localizers. Plans are underway to evaluate hosting another summit in 2015.
Gdc14 gda follow up seminar 20140518 fabio
- 1. Localization Summit 2014: An overview Advisory Board: - Miguel Bernal-Merino (University of Roehampton, UK) - Fabio Minazzi (Binari Sonori, Italy) Support by - IGDA Localization SIG community - IGDA SIG-Glocalization • About 100 partecipants • 22 speakers, 9 sessions • Quality Score: 4,34 over 5 = Good • EA, Microsoft, R2Games SCEE, The Fullbright Company…
- 2. Report Why a Localization Summit ● Create awareness ● Producers, Developers, Marketing, Journalists and… Localizers ● Exchange opinions ● Network ● Started in 2010: 0ver 600 attendees in 5 years
- 3. Report Key themes for 2014 • Indie games localization • New tools/methods • Emerging markets: South America
- 4. Journey to the West: A Chinese Game Localization Primer Shaun Newcomer Reality Squared Games
- 5. Report • State of the art for development in China • Chinese developers still have to fully understand the needs and practice of localization • How to do a good job in localizing a Chinese game for the West • Holistic localization: how to translate into Western languages the characters and the feel of a Chinese game • Be ready for fast turnaround of releases, specific monetization schemes are to be adapted
- 6. Report Localization Microtalks: Globetrotting in the Fast Lane 1. Localization 101 (Christopher Nastuume) 2. FireTongue (Lars Doucet) 3. Localizing your Global User Acquisition (Crid Yu) 4. Exploiting Voice and Facial Video Recording Techniques for International Audio Production (Bill Black) 5. Apps description localization as a water testing tool (Rebecca Lever)
- 7. Localization 101 for Indie Developers: 15% extra revenue with 1% effort Building automated localization systems for fun and profit Christopher Natsuume Creative Director, Boomzap Entertainment
- 8. Report YTD Royalties: All Boomzap Games
- 9. FireTongue An Open-Source Localization Framework Lars A. Doucet Co-Founder, Level Up Labs
- 10. Report FireTongue is a: ● Simple ● Open Source ● Cross-Platform …Localization Framework (written in HAXE) github.com/larsiusprime/firetongue
- 11. Report Pipeline: Translator Original Text (CSV or TSV) Translator Translator CSV/TSV CSV/TSV CSV/TSV cs-CZ de-DE Ja-JP en-US
- 12. Localizing Your Global UA Strategy Crid Yu VP & MD of North America, InMobi
- 13. Report Important Tips to Go Global ● Other markets ≠ the US ● Localize ≠ Translate ● App ecosystems have “local habitats” ● Counter-intuitive audience behavior ● Leverage all marketing channels
- 14. Report App ecosystems have “local habitats”
- 15. Exploiting Voice and Facial Video Recording Techniques for International Audio Production Bill Black Audio Manager, Binari Sonori America
- 16. Report Facial motion capture: basics ● Actors wear helmets with camera & lighting (no markers) ● The session generates audio and video tracks simultaneously, in the same software application
- 17. Report Audio & Video assets sent to both Dev & Loc teams US recording studio Dev team 3D artists Int’l recording studios
- 18. Apps description localisation as a water testing tool Rebecca J Lever BDE, Universally Speaking
- 19. Report Test the waters “Sales increase by 128% following app store localisation.” Common Sense Advisory
- 20. What is the place of Machine Translation in today's gaming industry? Moderator: Mike Dillinger President, Association for Machine Translation in the Americas Organizer: Michel Buch-Andersen Director, Business Development, Pole To Win International Michaela Bartelt Senior Director, Worldwide Localization, EA Beatrice Compagnon CEO, Vienna Group International Declan Groves Linguistic Engineer, Microsoft Kirti Vashee VP of Enterprise Translation Sales, Asia Online
- 21. Questions for Discussion Translation Engine Input Sentence User Translated Sentence Human Review Proposed Translation or No Match TMMT + Preparation: “Train” MT engines with relevant, matching sentences Usefulness: Better match between MT data and input = more useful Final Quality: Machine + Human 1: How useful is MT right now? 2: Which MT system should I use? 3: Which content is best for MT? 4: What’s the best process for using MT?
- 22. Report Takeaway from the MT panel • MT is currently used for non-gaming contents (automotive, IT) • Currently no game Devs/Pubs succeeded in using MT successfully • Publishers who tried MT reported poor performance + high costs of operation • In theory games contents are made of creative texts + noncreative texts • MT could be used with nonncreative portion of texts • Effectiveness is under investigation at Microsoft
- 23. Report Next sessions reported by… • Kenji Ono • Ryuta Yazawa
- 24. Report For more information • Slides and videos on: http://www.gdcvault.com/demo (videos accessible with subscription)
- 25. Report Localization Summit 2015?... • Submissions would open late August/early September • GDC is evaluating based on attendance and community support • Quality is good, need more people to attend • How to involve more developers? • Feel free to send ideas and topic proposals for next year
- 26. Report Thank You! Fabio Minazzi Localization Summit Advisory Board Member Account Manager, Binari Sonori fabio.minazzi@binarisonori.com