Robin Rendle › Newsletters
A rant from Robin. I share his frustration and agree with his observations.
I wonder how we can get the best of both worlds here: the ease of publishing newsletters, with all the beauty and archivability of websites.
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A rant from Robin. I share his frustration and agree with his observations.
I wonder how we can get the best of both worlds here: the ease of publishing newsletters, with all the beauty and archivability of websites.
Welcome back, Jason!
Ah, this is wonderful! Matt takes us on the quarter-decade journey of his brilliant blog (which chimes a lot with my own experience—my journal turns 25 next year)…
Slowly, slowly, the web was taken over by platforms. Your feeling of success is based on your platform’s algorithm, which may not have your interests at heart. Feeding your words to a platform is a vote for its values, whether you like it or not. And they roach-motel you by owning your audience, making you feel that it’s a good trade because you get “discovery.” (Though I know that chasing popularity is a fool’s dream.)
Writing a blog on your own site is a way to escape all of that. Plus your words build up over time. That’s unique. Nobody else values your words like you do.
Blogs are a backwater (the web itself is a backwater) but keeping one is a statement of how being online can work. Blogging as a kind of Amish performance of a better life.
I am going to continue to write this newsletter. I am going to spend hours and hours pouring over old books and mailing lists and archived sites. And lifeless AI machines will come along and slurp up that information for their own profit. And I will underperform on algorithms. My posts will be too long, or too dense, or not long enough.
And I don’t care. I’m contributing to the free web.
If you only write when you’re sure you’ll produce brilliance, you’ll never write.
Answers to some questions about blogging.
Some handpicked highlights from my blog.
Serendipity is the best algorithm.
Write for yourself.
Tinkering with my website and getting inspired at Indie Web Camp Brighton.