Prophet

Top marketers don't compromise on brand or demand—they embrace 'bothism,' striving for excellence in both domains. By investing in talent, technology and collaboration, they unlock the full power of brand-demand integration. Take our relationship advice and download our guide to successfully integrate your brand and demand marketing efforts. https://lnkd.in/dfBkzCzJ #BrandDemandLove #BrandDemandResearch

Why is staying true to a brand’s purpose essential? In a recent opinion piece, Michael E. Dunn, Prophet’s CEO, unpacks The Washington Post’s decision to forgo a presidential endorsement and its subsequent fallout—not through a political lens but as a case study for brand integrity. The takeaway for business leaders? Brands that consistently honor their purpose build enduring trust and relevance, even amid challenging decisions. Read more about Michael’s insights here: https://lnkd.in/ein2ja6x At Prophet, we believe that brands committed to their core values don’t just weather storms—they thrive beyond them. Let’s discuss: how does your brand stay anchored to its purpose? #Leadership #BrandStrategy #BrandIntegrity #BusinessInsight

In today’s rapidly shifting market, staying ahead requires more than just adapting—it demands innovation at speed. At Prophet, we understand the pressures that come with market volatility and have identified 5 key steps for businesses to foster rapid innovation and drive sustainable growth. If you’re looking for practical strategies to help your organization navigate uncertainty, check out this insightful article by Mike Leiser. Read more on Chief Marketer: https://lnkd.in/ednFwftz #Innovation #BusinessGrowth #MarketTrends #Strategy #Leadership #Prophet

Building strong relationships starts with a shared worldview. Align brand and demand using customer insights and a cohesive strategy for creating value. Our relationship guide can help you drive sustainable growth: https://lnkd.in/dfBkzCzJ   #BrandDemandLove #BrandDemandResearch

Uncommon growth is purposeful, transformative and sustainable. Our experts bring the rigor and experience to uncover opportunities and manage disruption. Let’s unlock uncommon growth together: https://lnkd.in/eGv2wEpy #UncommonGrowth #BusinessStrategy #GrowthStrategy

Are your marketing goals driving the right outcomes? Top-performing marketing organizations align strategies for shared goals and business success. Get our guide to creating a lasting relationship: https://lnkd.in/dfBkzCzJ #BrandDemandLove #BrandDemandResearch

A brand’s (re)launch is a crucial investment in its future growth, but where do you begin? Prophet partners Jeff Smith and Aviva Tropp outline the must-haves for a successful launch in this ANA Leading Edge article. https://lnkd.in/e9QKBYFY A free Association of National Advertisers account is required to view this article. Log-in or enroll to access! #BrandStrategy #Marketing #BusinessGrowth #BrandLaunch

After a recent merger, VISTRA sought to be a top-five player in the professional services industry. Learn about their transformative journey to becoming a leader in their field: https://lnkd.in/ey-ut9Nv With a clear purpose and brand promise of "Progress Without Friction," Vistra partnered with Prophet to create a purpose-driven brand strategy with a complete visual system and a new culture to bring it all to life. #BrandStrategy #BusinessGrowth #VisualDesign

Can’t balance long-term brand building with short-term demand generation? We've partnered with the Financial Communications Society on a virtual event where top marketers share how they integrate brand and demand marketing for better results. https://lnkd.in/eYvNxsUM Hosts Adam Tremblay and Lindsey Schwartz will share insights from our latest research report, "Brand and Demand: Marketing's Great Love Story," and lead a discussion on how industry leaders are blending these essential marketing functions. Register today! #BrandBuilding #DemandGeneration #BrandDemandLove #Webinar #MarketingStrategy

In a crowded financial services landscape, standing out is no easy feat. To connect with a new generation of investors, Invesco Ltd. partnered with Prophet to transform into the industry's most client-centric brand. https://lnkd.in/dsaBdGzc We helped Invesco embrace an editorial mindset, update their assets and develop a fresh tone of voice. The rebrand introduced a new employee value proposition and a global activation plan, unifying their voice and fostering a client-centered culture focused on delivering greater possibilities. #BrandRefresh #BrandVoice #Branding #FinancialServices