Business Branding 101

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Testimonials
Testimonials are powerful! Not only will they help you rank higher in search results, but they also act as social proof and increase your credibility. Encourage those you work with to provide feedback | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Business Branding
Branding is a necessity for every business, especially dental practices. Generally speaking, dentist office brands tend to be generic, bland, and missing the connection that patients seek in businesses when deciding where to spend their healthcare dollars | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Jonas Hill Hospital Case Study
We were asked to develop a brand that would bring this community-minded spirit of generosity, hope, health and healing in a beautiful environment to life in 120 days before opening to the public. Did we succeed with Jonas Hill? | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Momentum
Our Momentum system has a clear starting point with steps that build on the one before it. This helps our team to have a clear understanding of where your business is at so as we move through this process, we can gather more energy and strength through each step | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Full-service Agency
When we ask people why they reached out to us, this is a common response. We're a full-service web design, and internet marketing agency providing best-in-class strategy, creative execution, and websites that contribute positively to the bottom line | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Brand Awareness
Generating brand awareness is essential for growing your business. That's where digital marketing comes in - helping you reach more customers and maximize your visibility | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Building A Brand
To successfully build your brand on social media, you should start with creating a great visual brand - think logo, colors, and font. But don't stop there! You need to dig deeper into your users and what they’re looking for online. Don't worry, we gathered tips on how to build your brand successfully on social media | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Blue Line Aviation Case Study
If you are an enterprising entrepreneur in search of genuine and data-based results from your SEO investments, then look no further. We recently conducted a successful two-year-long SEO project with a flight school that yielded impressive outcomes along the way | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
LinkedIn Checklist
LinkedIn is celebrating its 20th anniversary this year, and it's more relevant for business than ever with over 875 million users. Here are a few tips for posting | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Branding + Marketing
We LOVE good branding, but branding alone isn't going to drive sales in your business. You need marketing. And visa versa - you could have the best marketing, but without solid branding, people have no reason to connect with you | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Clarity is King
Taking the time to excavate the ins & outs of your business before creating a precise game plan is so powerful! It allows us to fully understand the workings of your business, clearly define your targeted audience & outline the goals you have for your business. Our team spends roughly 3 weeks in this discovery phase & another week planning out our marketing recommendations based on your goals | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Millennial Marketing
The Millennial generation is leading the charge in personal branding, as they shape the way we are now considering life and career | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
Do You Understand How Your Target Market Makes Decisions?
You are probably already well aware of the fact that you need to identify your target audience for your brand's messaging -- but what about understanding how they make their decisions? You need to know more about your target market than who they are | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
4 Ways to Incorporate Storytelling in Your Marketing Strategy
A compelling story is a lighthouse in a never-ending sea of content. When you show your audience the person behind your brand, you cut through the noise and speak to your ideal audience directly. When people see a part of themselves in your journey they are more likely to form a meaningful connection to your humanized brand | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint
What are Brand Guidelines
Developing comprehensive brand guidelines can be daunting, but it's important that all stakeholders are on the same page when it comes to how the brand should be used. By clearly outlining the dos & don'ts of brand usage, you can avoid mistakes & ensure that your brand is always presented in the best light. If you're looking to develop brand guidelines for your business, check out these tips | The Diamond Group | Digital Marketing Agency | Helping businesses grow their digital footprint