ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH
In this paper, we try to analyse the evolution of sustainable development in developed and emergi... more In this paper, we try to analyse the evolution of sustainable development in developed and emerging countries in the idea that a sustainable approach is good, but not enough to catch the entire process behind development. Our analysis is built on the premise that the economy needs a new approach on the consumption of natural resources and should underline the relation between food securityeconomic developmentagricultural advance-resource allocation. In this idea we built an econometric model of the relation between Adjusted Net Savings (ANS) and Gross Domestic Product per capita by analysing the same process in 34 countries, including developed or emerging ones. We chose Adjusted Net Savings in our process of analysing these premises because ANS consists of
During the development of the events a key element is represented by the interactive communicatio... more During the development of the events a key element is represented by the interactive communication, realized with all the persons implicated in the event; the company that realizes the event, the organization that ordered the event, the participants. It can be rightly stated that the success and the impact of an event largely depends also on the way in which it is communicated with the participants, even with the authorities. During the events, the interactive communication must be very good realized and managed because some information must be delivered only to some employees, other to all of them or only to those implicated. The restrictions are assigned mainly by the budget allocated to that specific event or by the regulations in force in the area where the specific event unfolds, but also the stakeholders that can be internal or external.
Events have evolved and developed with the development of the mankind. Thus events may be part of... more Events have evolved and developed with the development of the mankind. Thus events may be part of the economic-socialcultural, business environment, part of the tertiary sector. Events can be described as non-standard services in which the knowledge, behaviour and commitment to such service providers are crucial. Satisfaction of the participants at an event consists of a complex interaction of customers, event venue, and design, the management system flow, volunteers, staff, making the quality assessment a complex task, as the role and place in the management system of the organizations. Organizations should take into account the types of customers that they address with new events, so they have to develop new events or to diversify the actual ones. In order to provide viable instruments two quantitative researches were deployed, the first quantitative research was deployed among organizations that communicate with stakeholders through events, the second among participants regardless of the type of event. The results obtained allowed on one hand to make the proposal of instruments in event marketing management applied in specific events.
New Trends in Sustainable Business and Consumption, Jun 8, 2023
Parents will always want the best for their offspring. Nowadays, safety and security are somethin... more Parents will always want the best for their offspring. Nowadays, safety and security are something that everyone seeks. From the point of view of Maslow pyramid of needs, safety is on the second level after satisfying the physiological needs. In this article, we conducted two researches: on one hand, a qualitative study to discover the motives why parents urge their kids to train in different martial arts styles, and the latter, a quantitative research, to reveal which type of martial arts is better perceived on different social media platforms networks. The martial arts styles that we analyzed are: Aikido, Kyokushin and Shotokan. We have chosen these three styles as they are some of the best known and practice martial arts, especially want by children. Parents want their kids to develop in harmony, to consume their energy during practice as to get more focused at school and resolve their chores, be disciplined, stronger and more importantly be independent. Not being member of a team sport, the kid will rely only on his own power and capacity to deal with in different situations and not only. Studying and practicing karate, can also be a good protection for those who are bullied as a way of combating this kind of phenomenon that can have tremendous repercussions and even furthermore, to prepare them for the future. The recent incidents that happened both in the country and abroad, both inside and outside schools, can only reinforce the need to practice some defense sports.
Procedia - Social and Behavioral Sciences, Oct 1, 2012
This article presents the importance of sales forces in the marketing activities of companies tha... more This article presents the importance of sales forces in the marketing activities of companies that are concerned with a good track record in sales, on a competitive market, obtaining a reference position and winning long-term customers. The necessity of adopting competitive strategies determines an accurate assessment of the sales force position concerning marketing activities managed by these companies. This study is based on the results of direct research conducted among Romanian companies, and at the same time, there are analyzed a wide range of issues related to the objectives achieved by the sales forces, appreciated characteristics and required skills of sale forces. There are also revealed the main sale concepts used in the practice of sales forces, in such a way that different features could be captured and guidance in marketing decisions of Romanian enterprises could be kept.
Bucureè è è èti, Facultatea de Marketing Tatu Cristi ASE Bucureè è è èti, Facultatea de Marketing... more Bucureè è è èti, Facultatea de Marketing Tatu Cristi ASE Bucureè è è èti, Facultatea de Marketing In a time of economic crisis there can be easily observed the difficulty in finding managerial viable solutions to support the business at least at a level considered satisfactory in terms of economic performance. The managers will try to adopt marketing strategies able to drive to the preservation of the competitive position held in the reference market and to achieve goals. But this cannot be achieved without a pertinent analysis of the situation of both enterprise and business environment. It is also necessary to assess the marketing skills at its disposal, those specific capabilities needed to conduct a profitable operation. All the marketing department's efforts will be directed to implement sales techniques capable of giving to the promoted products specific advantages and thus to achieve the marketing goals proposed. In the present study will be presented just a few issues considered important for creating a view about the behavior of the enterprises in the adoption of sales promotion techniques. The analysis of the information continued in the direction of understanding, by managers and marketing executives, the necessity of the implementation of some coherent communication approaches centered on sale promoting techniques. The analysis of the results obtained after the initiation of communication processes, which is based on sales promotion techniques, represents a significant component of the marketing audit initiated by the enterprises. The strategic market orientation of the studied companies could be analysed also through some existing correlations between the position held in the reference market and the frequency of the use of the sales promotion techniques as well as between the level of competition and the frequency of the use of these techniques. Attracting and retaining customers over a long period of time, differentiation from competitive products are just some of the main objectives pursued by these companies.. Regardless of the place occupied in the reference market, it is absolutely necessary to implement specific types of promotional techniques to achieve the mentioned objectives.
Procedia - Social and Behavioral Sciences, Oct 1, 2012
Based on the literature of marketing communication, this article takes into account the company's... more Based on the literature of marketing communication, this article takes into account the company's marketing decision to adopt and implement corporate communication strategy. The corporate communication, built on a communication mix, properly chosen according to the company's marketing objectives, will result in increased consumer loyalty to products, brands, as well as a better market positioning reference. Therefore, sales-oriented companies will put the spotlight on the sales forces capacity to develop a long-lasting relationship with their customers, and this fact can be achieved by adopting a strategy based on the concept of sale. The article also presents the specific objectives achieved by the forces of sales and communication techniques necessary for carrying out their activities.
Competitive organizations are always concerned about the development of management skills to enab... more Competitive organizations are always concerned about the development of management skills to enable them achieve competitive advantage in the reference market. Marketers are aware of difficulty of product development and implementation of strategies focused on consumer satisfaction. In this respect, competition is very strong; therefore, there must be taken appropriate strategies and marketing tactics that will lead to achieving these objectives. Building customer relationship marketing is considered a very important goal that can turn into a genuine organizational competence. This article aims to show the role played by sales forces, on the one hand, and marketing events, on the other hand, building a solid relationship, in the long term, with the customers. As components of integrated marketing communication, both sales forces and marketing events should be developed and supported by effective strategies and marketing tactics able to determine the competitive position of the organization. To capitalize on the benefits of sales forces, their position ought to be known in relation to marketing activities within the organization. It is also a "must" that advantages created by using marketing events should be acquainted by managers. But some of the most visible benefits refer to direct contacts directly with consumers through sales forces and create special moments through marketing events. Based on the literature in marketing at presenting the advantages orientation, these two communication techniques for developing and maintaining customer loyalty constitute a strong case for developing directions of action focused on these concepts. For this purpose, the article proposes several management measures in the use of sales forces and marketing events to build customer relationships.
Ovidius University Annals: Economic Sciences Series, 2011
Communication strategies, the nature and content are derived in relation to other strategies, mor... more Communication strategies, the nature and content are derived in relation to other strategies, more general subject of management and strategic marketing. Within the overall management process, they are situated among strategic marketing components as a strategic mix variable. Consequently, communication strategies through events, in the current economic crisis, occur as part of the communication mix. Organizations have to find new
In this article, there is presented a 4-D research regarding events. If a 360-degree research tak... more In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into account the direct audience at the event, the organization that ordered the event and the company that organized the event, it undertakes a 3-D research, bearing in mind that the event is seen from three different points of view. A 4-D research, implies the indirect audience of an event as well, as it may be very important for each and every one of them. At a first glance, although the indirect public does not seem to be very important for the success of an event, they must be borne in mind for further editions of the event as those from the indirect audience might turn into direct audience. In this paper, we will reveal the most profitable communication channels for this kind of audience. And consequently, those, who organize an event, should be interested not only in how to modify the behavior and the way direct audience views the organizations, but also the ways and means by which the indirect audience's behavior can be changed at the same time with the manner they value the organizations.
The main objective of the paper is developing a documentary study of the main corporate strategic... more The main objective of the paper is developing a documentary study of the main corporate strategic instruments used to define and delimit corporate business domains and strategic business units, and also regarding the establishment of objectives and budgets on business domains and on strategic business units. Corporate management includes in its overall methodology a series of specific instruments that are subject of strategic management. They are the result of the evolution of the management concept and have as a main element the strategy, which is rightly considered as an essential element of modern management. The incorporation of marketing in the organization's activities also refers to the change of the content of these instruments, in order that they ensure the market orientation of the whole organization. Among the tools used at corporate level are distinguished the ones regarding the identification of strategic business units as a core element of strategic marketing planning.
The fast development of technologies shapes the way companies address and understand their custom... more The fast development of technologies shapes the way companies address and understand their customers' needs, including the more and more pressing call for sustainability. If, by now, many organizations use the advantages of social media in their marketing strategies, newer technologies, such as Internet of things (IoT) wearables, are not fully used to their whole potential. Thus, we conducted two research studies-a qualitative one in the form of a focus group where eight different companies' representatives took part, followed by a quantitative one in the form of an online questionnaire, where 84 (Small and Medium Sized Enterprises) SMEs and Large Enterprises answered. The main purpose of our research was to investigate companies' attitudes and practices about using social media and IoT wearable technologies in developing organizational marketing strategies. The results indicate that, though there are some differences in the perception and use of social media and IoT wearables for developing marketing strategies, these differences are not marked between SMEs and Large Enterprises, but rather between micro enterprises and other companies with higher numbers of employees. Additionally, there are some differences noticed between companies operating in regional, national, or international markets.
Research background: The new CoVid19 took by surprise almost all the countries were not aware tha... more Research background: The new CoVid19 took by surprise almost all the countries were not aware that encountered the virus. It is most likely that many countries did not even know, realize or were not aware that the virus was already spreading in their homeland. We can consider that it was like a "tornado" or even worse like a "Geo-Storm" that affected almost each country in the World. Purpose of the article: The healthcare system in each country was caught unprotected to such a large scale of need of medical supplies and devices. The lack of medical supplies showed the dependence of many countries on too few manufacturing countries. The demand for such products was sky rocketing and so did the price for this kind of products. Methods: The issue studied should not be only for medical supplies, but also for strategic products, or components for example, for air transportation, military purposes, energy supplies, and so on, that could put in real difficulties the economy and the social well-being, as we know it. We have conducted a research among the stakeholders. Findings & Value added: The outcome of this pandemic might be the end of Globalization, as the trade and dependency upon other countries will stop, or on the contrary, the consolidation of the Globalization, giving itself even an immense synergy in order to deepen and proliferate. In order to discover and debate this matter, we carried out a research to see and understand.
The Internet serves billions of users worldwide, and it is a very important gateway of informatio... more The Internet serves billions of users worldwide, and it is a very important gateway of information and socializing for mankind. The main problem is what kind of events should be best promoted through some specific social media networks websites, as the internet provides us with a very large range of social networks, and which of them must be used intensively or even exclusively in order that the organizer should advertise most efficiently, so the message should get to the target audience, to trigger the wanted response. An empirical study was conducted to see which of the social media networks are more suitable for advertising all sorts of events, as getting the right message through to the target audience can sometimes be challenging, and for sure to make sure that the content of the message has as result the conduct that the organizations wanted, in our case attending and even promoting the event to others.
The main purpose of this article is to assess the effects of innovation strategies applied in Pol... more The main purpose of this article is to assess the effects of innovation strategies applied in Polish industrial enterprises. Innovation strategies were based on a model defined by the simultaneous imposition of three criteria: the place of the innovation`s creation (in-house or outside), the type of activity in terms of its continuity (continuous or occasional activity) and the innovation`s utilisation (own use or sale). As a result, eight different variants of innovation strategy were created which allow for conducting an empirical verification procedure. The effects of innovation strategy were evaluated by the following criteria: the average number of created innovation, the impact on achieving competitive advantage and the most common result of applied innovation strategy. The test sample covered the period 2012-2014 and a group of medium and large Polish enterprises belonging to low, medium and high-tech industries. As a result of quantitative research, 84 responses were obtaine...
New Trends in Sustainable Business and Consumption, May 27, 2022
The CoVid-19 Pandemic with all the imposed rules and restrictions that varied from country to cou... more The CoVid-19 Pandemic with all the imposed rules and restrictions that varied from country to country and even within a country, or from region to region, has resulted in considerable changes for the employees. Furthermore, the armed conflict that has already started to have an effect, not only on those two countries that are in conflict, but also on the other countries. This is due to the fact that both Ukraine and Russia had very intensified economic relations. The shortage of raw materials, petrol, gas and other products delivered by these two countries can generate a greater and long lasting impact that even the pandemic has caused. More than ever, organizations have to build even much stronger relations and do their best to offer their employees a set of skills that in peace times are not needed. Teambuilding is a way by which the organization tries to increase the productivity of their employees and to strengthen the way different individuals, groups, departments interact in order to increase productivity and profitability of the company. Although during the pandemic most events were canceled due to the restrictions or being deployed online, but without having the same impact on the direct audience. We are going to analyze the types of teambuildings that can be used by different types of organizations and the potential outcome resulting after attending them.
The analysis of public attitudes towards nuclear energy represents an issue that is commonly inve... more The analysis of public attitudes towards nuclear energy represents an issue that is commonly investigated, especially considering the new context of classifying some nuclear power plants as green investments under the European Green Deal. The importance of this topic is critical to the future of nuclear power generation. The purpose of this study is to identify the relationships that exist between the different factors and the attitude of the public towards nuclear energy in the context of the European Green Deal. The article identifies and analyzes the main factors that influence this relationship. In this context, a questionnaire-based survey was conducted regarding the identification of the relationship between public knowledge, degree of cooperation, perceived risks, trust and attitude towards nuclear energy. The sample was chosen using the snowball method. The analysis was made up of 578 respondents from different segments of age, gender, place of residence, field of activity, ...
ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH
In this paper, we try to analyse the evolution of sustainable development in developed and emergi... more In this paper, we try to analyse the evolution of sustainable development in developed and emerging countries in the idea that a sustainable approach is good, but not enough to catch the entire process behind development. Our analysis is built on the premise that the economy needs a new approach on the consumption of natural resources and should underline the relation between food securityeconomic developmentagricultural advance-resource allocation. In this idea we built an econometric model of the relation between Adjusted Net Savings (ANS) and Gross Domestic Product per capita by analysing the same process in 34 countries, including developed or emerging ones. We chose Adjusted Net Savings in our process of analysing these premises because ANS consists of
During the development of the events a key element is represented by the interactive communicatio... more During the development of the events a key element is represented by the interactive communication, realized with all the persons implicated in the event; the company that realizes the event, the organization that ordered the event, the participants. It can be rightly stated that the success and the impact of an event largely depends also on the way in which it is communicated with the participants, even with the authorities. During the events, the interactive communication must be very good realized and managed because some information must be delivered only to some employees, other to all of them or only to those implicated. The restrictions are assigned mainly by the budget allocated to that specific event or by the regulations in force in the area where the specific event unfolds, but also the stakeholders that can be internal or external.
Events have evolved and developed with the development of the mankind. Thus events may be part of... more Events have evolved and developed with the development of the mankind. Thus events may be part of the economic-socialcultural, business environment, part of the tertiary sector. Events can be described as non-standard services in which the knowledge, behaviour and commitment to such service providers are crucial. Satisfaction of the participants at an event consists of a complex interaction of customers, event venue, and design, the management system flow, volunteers, staff, making the quality assessment a complex task, as the role and place in the management system of the organizations. Organizations should take into account the types of customers that they address with new events, so they have to develop new events or to diversify the actual ones. In order to provide viable instruments two quantitative researches were deployed, the first quantitative research was deployed among organizations that communicate with stakeholders through events, the second among participants regardless of the type of event. The results obtained allowed on one hand to make the proposal of instruments in event marketing management applied in specific events.
New Trends in Sustainable Business and Consumption, Jun 8, 2023
Parents will always want the best for their offspring. Nowadays, safety and security are somethin... more Parents will always want the best for their offspring. Nowadays, safety and security are something that everyone seeks. From the point of view of Maslow pyramid of needs, safety is on the second level after satisfying the physiological needs. In this article, we conducted two researches: on one hand, a qualitative study to discover the motives why parents urge their kids to train in different martial arts styles, and the latter, a quantitative research, to reveal which type of martial arts is better perceived on different social media platforms networks. The martial arts styles that we analyzed are: Aikido, Kyokushin and Shotokan. We have chosen these three styles as they are some of the best known and practice martial arts, especially want by children. Parents want their kids to develop in harmony, to consume their energy during practice as to get more focused at school and resolve their chores, be disciplined, stronger and more importantly be independent. Not being member of a team sport, the kid will rely only on his own power and capacity to deal with in different situations and not only. Studying and practicing karate, can also be a good protection for those who are bullied as a way of combating this kind of phenomenon that can have tremendous repercussions and even furthermore, to prepare them for the future. The recent incidents that happened both in the country and abroad, both inside and outside schools, can only reinforce the need to practice some defense sports.
Procedia - Social and Behavioral Sciences, Oct 1, 2012
This article presents the importance of sales forces in the marketing activities of companies tha... more This article presents the importance of sales forces in the marketing activities of companies that are concerned with a good track record in sales, on a competitive market, obtaining a reference position and winning long-term customers. The necessity of adopting competitive strategies determines an accurate assessment of the sales force position concerning marketing activities managed by these companies. This study is based on the results of direct research conducted among Romanian companies, and at the same time, there are analyzed a wide range of issues related to the objectives achieved by the sales forces, appreciated characteristics and required skills of sale forces. There are also revealed the main sale concepts used in the practice of sales forces, in such a way that different features could be captured and guidance in marketing decisions of Romanian enterprises could be kept.
Bucureè è è èti, Facultatea de Marketing Tatu Cristi ASE Bucureè è è èti, Facultatea de Marketing... more Bucureè è è èti, Facultatea de Marketing Tatu Cristi ASE Bucureè è è èti, Facultatea de Marketing In a time of economic crisis there can be easily observed the difficulty in finding managerial viable solutions to support the business at least at a level considered satisfactory in terms of economic performance. The managers will try to adopt marketing strategies able to drive to the preservation of the competitive position held in the reference market and to achieve goals. But this cannot be achieved without a pertinent analysis of the situation of both enterprise and business environment. It is also necessary to assess the marketing skills at its disposal, those specific capabilities needed to conduct a profitable operation. All the marketing department's efforts will be directed to implement sales techniques capable of giving to the promoted products specific advantages and thus to achieve the marketing goals proposed. In the present study will be presented just a few issues considered important for creating a view about the behavior of the enterprises in the adoption of sales promotion techniques. The analysis of the information continued in the direction of understanding, by managers and marketing executives, the necessity of the implementation of some coherent communication approaches centered on sale promoting techniques. The analysis of the results obtained after the initiation of communication processes, which is based on sales promotion techniques, represents a significant component of the marketing audit initiated by the enterprises. The strategic market orientation of the studied companies could be analysed also through some existing correlations between the position held in the reference market and the frequency of the use of the sales promotion techniques as well as between the level of competition and the frequency of the use of these techniques. Attracting and retaining customers over a long period of time, differentiation from competitive products are just some of the main objectives pursued by these companies.. Regardless of the place occupied in the reference market, it is absolutely necessary to implement specific types of promotional techniques to achieve the mentioned objectives.
Procedia - Social and Behavioral Sciences, Oct 1, 2012
Based on the literature of marketing communication, this article takes into account the company's... more Based on the literature of marketing communication, this article takes into account the company's marketing decision to adopt and implement corporate communication strategy. The corporate communication, built on a communication mix, properly chosen according to the company's marketing objectives, will result in increased consumer loyalty to products, brands, as well as a better market positioning reference. Therefore, sales-oriented companies will put the spotlight on the sales forces capacity to develop a long-lasting relationship with their customers, and this fact can be achieved by adopting a strategy based on the concept of sale. The article also presents the specific objectives achieved by the forces of sales and communication techniques necessary for carrying out their activities.
Competitive organizations are always concerned about the development of management skills to enab... more Competitive organizations are always concerned about the development of management skills to enable them achieve competitive advantage in the reference market. Marketers are aware of difficulty of product development and implementation of strategies focused on consumer satisfaction. In this respect, competition is very strong; therefore, there must be taken appropriate strategies and marketing tactics that will lead to achieving these objectives. Building customer relationship marketing is considered a very important goal that can turn into a genuine organizational competence. This article aims to show the role played by sales forces, on the one hand, and marketing events, on the other hand, building a solid relationship, in the long term, with the customers. As components of integrated marketing communication, both sales forces and marketing events should be developed and supported by effective strategies and marketing tactics able to determine the competitive position of the organization. To capitalize on the benefits of sales forces, their position ought to be known in relation to marketing activities within the organization. It is also a "must" that advantages created by using marketing events should be acquainted by managers. But some of the most visible benefits refer to direct contacts directly with consumers through sales forces and create special moments through marketing events. Based on the literature in marketing at presenting the advantages orientation, these two communication techniques for developing and maintaining customer loyalty constitute a strong case for developing directions of action focused on these concepts. For this purpose, the article proposes several management measures in the use of sales forces and marketing events to build customer relationships.
Ovidius University Annals: Economic Sciences Series, 2011
Communication strategies, the nature and content are derived in relation to other strategies, mor... more Communication strategies, the nature and content are derived in relation to other strategies, more general subject of management and strategic marketing. Within the overall management process, they are situated among strategic marketing components as a strategic mix variable. Consequently, communication strategies through events, in the current economic crisis, occur as part of the communication mix. Organizations have to find new
In this article, there is presented a 4-D research regarding events. If a 360-degree research tak... more In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into account the direct audience at the event, the organization that ordered the event and the company that organized the event, it undertakes a 3-D research, bearing in mind that the event is seen from three different points of view. A 4-D research, implies the indirect audience of an event as well, as it may be very important for each and every one of them. At a first glance, although the indirect public does not seem to be very important for the success of an event, they must be borne in mind for further editions of the event as those from the indirect audience might turn into direct audience. In this paper, we will reveal the most profitable communication channels for this kind of audience. And consequently, those, who organize an event, should be interested not only in how to modify the behavior and the way direct audience views the organizations, but also the ways and means by which the indirect audience's behavior can be changed at the same time with the manner they value the organizations.
The main objective of the paper is developing a documentary study of the main corporate strategic... more The main objective of the paper is developing a documentary study of the main corporate strategic instruments used to define and delimit corporate business domains and strategic business units, and also regarding the establishment of objectives and budgets on business domains and on strategic business units. Corporate management includes in its overall methodology a series of specific instruments that are subject of strategic management. They are the result of the evolution of the management concept and have as a main element the strategy, which is rightly considered as an essential element of modern management. The incorporation of marketing in the organization's activities also refers to the change of the content of these instruments, in order that they ensure the market orientation of the whole organization. Among the tools used at corporate level are distinguished the ones regarding the identification of strategic business units as a core element of strategic marketing planning.
The fast development of technologies shapes the way companies address and understand their custom... more The fast development of technologies shapes the way companies address and understand their customers' needs, including the more and more pressing call for sustainability. If, by now, many organizations use the advantages of social media in their marketing strategies, newer technologies, such as Internet of things (IoT) wearables, are not fully used to their whole potential. Thus, we conducted two research studies-a qualitative one in the form of a focus group where eight different companies' representatives took part, followed by a quantitative one in the form of an online questionnaire, where 84 (Small and Medium Sized Enterprises) SMEs and Large Enterprises answered. The main purpose of our research was to investigate companies' attitudes and practices about using social media and IoT wearable technologies in developing organizational marketing strategies. The results indicate that, though there are some differences in the perception and use of social media and IoT wearables for developing marketing strategies, these differences are not marked between SMEs and Large Enterprises, but rather between micro enterprises and other companies with higher numbers of employees. Additionally, there are some differences noticed between companies operating in regional, national, or international markets.
Research background: The new CoVid19 took by surprise almost all the countries were not aware tha... more Research background: The new CoVid19 took by surprise almost all the countries were not aware that encountered the virus. It is most likely that many countries did not even know, realize or were not aware that the virus was already spreading in their homeland. We can consider that it was like a "tornado" or even worse like a "Geo-Storm" that affected almost each country in the World. Purpose of the article: The healthcare system in each country was caught unprotected to such a large scale of need of medical supplies and devices. The lack of medical supplies showed the dependence of many countries on too few manufacturing countries. The demand for such products was sky rocketing and so did the price for this kind of products. Methods: The issue studied should not be only for medical supplies, but also for strategic products, or components for example, for air transportation, military purposes, energy supplies, and so on, that could put in real difficulties the economy and the social well-being, as we know it. We have conducted a research among the stakeholders. Findings & Value added: The outcome of this pandemic might be the end of Globalization, as the trade and dependency upon other countries will stop, or on the contrary, the consolidation of the Globalization, giving itself even an immense synergy in order to deepen and proliferate. In order to discover and debate this matter, we carried out a research to see and understand.
The Internet serves billions of users worldwide, and it is a very important gateway of informatio... more The Internet serves billions of users worldwide, and it is a very important gateway of information and socializing for mankind. The main problem is what kind of events should be best promoted through some specific social media networks websites, as the internet provides us with a very large range of social networks, and which of them must be used intensively or even exclusively in order that the organizer should advertise most efficiently, so the message should get to the target audience, to trigger the wanted response. An empirical study was conducted to see which of the social media networks are more suitable for advertising all sorts of events, as getting the right message through to the target audience can sometimes be challenging, and for sure to make sure that the content of the message has as result the conduct that the organizations wanted, in our case attending and even promoting the event to others.
The main purpose of this article is to assess the effects of innovation strategies applied in Pol... more The main purpose of this article is to assess the effects of innovation strategies applied in Polish industrial enterprises. Innovation strategies were based on a model defined by the simultaneous imposition of three criteria: the place of the innovation`s creation (in-house or outside), the type of activity in terms of its continuity (continuous or occasional activity) and the innovation`s utilisation (own use or sale). As a result, eight different variants of innovation strategy were created which allow for conducting an empirical verification procedure. The effects of innovation strategy were evaluated by the following criteria: the average number of created innovation, the impact on achieving competitive advantage and the most common result of applied innovation strategy. The test sample covered the period 2012-2014 and a group of medium and large Polish enterprises belonging to low, medium and high-tech industries. As a result of quantitative research, 84 responses were obtaine...
New Trends in Sustainable Business and Consumption, May 27, 2022
The CoVid-19 Pandemic with all the imposed rules and restrictions that varied from country to cou... more The CoVid-19 Pandemic with all the imposed rules and restrictions that varied from country to country and even within a country, or from region to region, has resulted in considerable changes for the employees. Furthermore, the armed conflict that has already started to have an effect, not only on those two countries that are in conflict, but also on the other countries. This is due to the fact that both Ukraine and Russia had very intensified economic relations. The shortage of raw materials, petrol, gas and other products delivered by these two countries can generate a greater and long lasting impact that even the pandemic has caused. More than ever, organizations have to build even much stronger relations and do their best to offer their employees a set of skills that in peace times are not needed. Teambuilding is a way by which the organization tries to increase the productivity of their employees and to strengthen the way different individuals, groups, departments interact in order to increase productivity and profitability of the company. Although during the pandemic most events were canceled due to the restrictions or being deployed online, but without having the same impact on the direct audience. We are going to analyze the types of teambuildings that can be used by different types of organizations and the potential outcome resulting after attending them.
The analysis of public attitudes towards nuclear energy represents an issue that is commonly inve... more The analysis of public attitudes towards nuclear energy represents an issue that is commonly investigated, especially considering the new context of classifying some nuclear power plants as green investments under the European Green Deal. The importance of this topic is critical to the future of nuclear power generation. The purpose of this study is to identify the relationships that exist between the different factors and the attitude of the public towards nuclear energy in the context of the European Green Deal. The article identifies and analyzes the main factors that influence this relationship. In this context, a questionnaire-based survey was conducted regarding the identification of the relationship between public knowledge, degree of cooperation, perceived risks, trust and attitude towards nuclear energy. The sample was chosen using the snowball method. The analysis was made up of 578 respondents from different segments of age, gender, place of residence, field of activity, ...
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Papers by Daniel Moise