Moisturizing primer

Because makeup can be drying, using a makeup primer that hydrates can save your skin. With the best primers for dry skin, you can keep moisture in while wearing flawless makeup all day.

Primer: Makeup primers prep your skin by creating a smooth and even canvas to use with or without makeup.

Hydrating. Moisturizing. Priming.

If you've ever wondered, "Do I really need a primer?"—you're not alone. But primer actually makes a significant difference in the staying power of your makeup. For those with mature skin, primer can help smooth out your base, filling in fine lines and wrinkles before you apply foundation or tinted moisturizer. Here, expert picks for the10 best primers for mature skin.

These are my top seven water-based makeup primer picks that provide ultimate hydration for dry and sensitive skin.

If you're looking to upgrade your makeup routine, you need to add a primer. Sharing the best pore minimizing primer and some other favs!

Here’s a “primer” on why makeup primer is a must-have in the makeup bags of women over 50. We will also go over the best primers for women over 50 and why you need one!

Before applying foundation, add one of these face primers