Papers by Nnamdi Madichie
Purpose
– This paper aims to highlight efforts of an emerging market economy, the United Arab Emi... more Purpose
– This paper aims to highlight efforts of an emerging market economy, the United Arab Emirates (UAE), in complementing the International Renewable Energy Agency (IRENA) initiative. This is a growing phenomenon that has brought about a major shift in the international business landscape with emerging markets at the center.
Design/methodology/approach
– The exploratory nature of the paper prompted the need to draw upon media reports and other official documents in a bid to stimulate academic interest in Masdar City – the world's first zero‐carbon city in Abu Dhabi (capital of the UAE) as a business case illustration.
Findings
– Masdar City remains arguably the world's acclaimed first zero‐carbon, zero‐waste city fully powered by renewable energy and poised to attract leading international expertise, academics, commerce, and residents. It also sets a standard for other emerging market players to emulate in this resurgent wave in the “internationalisation of innovation into emerging markets”.
Social implications
– The aspiration to live within ecological limits and still improve the quality of people's lives is undoubtedly the cornerstone for sustainable development. Be that as it may, developments at Masdar City would require further monitoring and of course academic and policy research into how it feeds into (as well as feeds off) the international support enjoyed by this emerging market.
Originality/value
– By highlighting the efforts made in the UAE, in addition to securing headquarter status for IRENA and the rapid development of Masdar City, it looks quite obvious that the time for reflection is nigh and to learn lessons from the successful communities and emulate the ideas and innovations of these communities by the backward and not so successful nations and regions.
Bookmarks Related papers MentionsView impact
Purpose
– This paper reflects on recent events in the global football landscape and their implica... more Purpose
– This paper reflects on recent events in the global football landscape and their implications for the Middle East, especially in their ambitious aspiration to be the future destination of the sport.
Design/methodology/approach
– By drawing on a mixture of interviews, personal observation and a documentary analysis of scholarly papers on sports marketing in general and comparable “small-time” football leagues in England, the study takes on a qualitative approach.
Findings
– Even though the tiny Gulf state of Qatar has “controversially” won the hosting rights of the greatest football event in the world (i.e. FIFA 2022), the FIFA world ranking of the State puts it just within the top 100 global footballing nations (ranked no. 95 as at November 2011). Its sibling, the UAE, fares even worse. However both countries have made the most investments in the sport of football in recent years.
Research limitations/implications
– This paper does not place emphasis on futures studies per se, but does, in any case, suggest how the Middle East may be shaping their future in football along the six-pillars identified in the literature, which could also become a potential area for future research enquiry.
Practical implications
– Countries with established leagues, including Australia, England and the USA recently lost the FIFA World Cup hosting rights to Russia for 2018 and “little known” (in football terms) Qatar for 2022. All these have implications for the future of football in the Middle East, and this paper investigates the sustainability of the discourse and its implication for the global sport, not the least in the Middle East.
Originality/value
– With recent developments in global football, it is useful to understand how West Asia in particular has responded to the challenges and/or concerns of their legitimacy. This discussion is scant in the literature and this study draws attention to this trend considering the millions of dollars that have been spent by governments to improve their world ranking. Whether these investments confer on the Middle East the title of “future football destination” is a matter open to debate. This is exactly where the pioneering effort of this paper lies.
Bookmarks Related papers MentionsView impact
Purpose
– This paper aims to profile the potential impact of shopping malls in the United Arab Em... more Purpose
– This paper aims to profile the potential impact of shopping malls in the United Arab Emirates (UAE) – a country renowned for its hedonic consumption.
Design/methodology/approach
– The approach is based on a combination of personal observation and review of media reports on the duality (bricks‐and‐mortar versus clicks) of investments in UAE retail space.
Findings
– Initial observations of developments in the UAE shopping landscape provide compelling evidence to suggest that online shopping (etailing) is unlikely to match the hedonic consumption patterns such as major bricks‐and‐mortar investments in shopping malls (the Dubai Mall is not only equipped with an aquarium, a cinema, and a zoo, but also has an on‐site hotel).
Practical implications
– The findings highlight two key challenges that would require further investigation. First amongst these is how to transform the identified entertainment aspects epitomised by the hedonic attributes of UAE shopping malls into generating “real profits” for retailers. Second is to establish how to reconcile the conflicting etailing investments in the country with the fast paced bricks‐and‐mortar developments – both running into millions of dollars.
Originality/value
– This paper is one of the very few on the retail sector in the UAE and perhaps the first that examines this sector in the light of hedonism versus utilitarianism.
Bookmarks Related papers MentionsView impact
This paper seeks to highlight hip‐hop's contribution to the entrepreneurship and place marketing ... more This paper seeks to highlight hip‐hop's contribution to the entrepreneurship and place marketing literature. Hip‐hop is taken from the lens of an individual artist, Akon, whose music and lyrics – a “hybrid of silky, West African‐styled vocals mixed with North America's East Coast and Southern beats” – provides fresh insights for place marketers.
Bookmarks Related papers MentionsView impact
Purpose
– The purpose of this paper is to review Egg Card's current marketing strategy, drawing ... more Purpose
– The purpose of this paper is to review Egg Card's current marketing strategy, drawing on the recent media flurry over its disaffected customers. The paper also seeks to highlight the extent of Egg Card's contribution to the gap between marketing theory (i.e. marketing as an academic discipline) and practice (marketing in the real world) and to point out the implications this might have for the future of marketing as an academic discipline.
Design/methodology/approach
– The paper adopts a qualitative content analysis of academic, media, and other official company reports on the development of the gaps between marketing theory and practice.
Findings
– Egg Card's (post‐acquisition by Citigroup since May 2007) first‐mover response to the global economic downturn and ensuing credit‐crunch epitomizes the entrenched disconnection between how marketing is taught as an academic discipline and how it plays out in the real world.
Originality/value
– The paper attempts to introduce a new concept – Jaymarketer – into the marketing literature in the hope that academics will become able to reconnect with the real world of marketing. Hopefully, this will set the stage for further research on how to bridge the dichotomies between marketing theory and marketing practice.
Bookmarks Related papers MentionsView impact
Management Decision, 2011
... effects' were exhibited in both the marketing and consumption patterns of both Guinness ... more ... effects' were exhibited in both the marketing and consumption patterns of both Guinness from Nigeria and that from the renowned St James's Gate in Dublin. ... support for the proposition that the effect varied across product classes (Madichie and Yamoah, 2006). ...
Bookmarks Related papers MentionsView impact
Management Decision, 2009
Bookmarks Related papers MentionsView impact
Uploads
Papers by Nnamdi Madichie
– This paper aims to highlight efforts of an emerging market economy, the United Arab Emirates (UAE), in complementing the International Renewable Energy Agency (IRENA) initiative. This is a growing phenomenon that has brought about a major shift in the international business landscape with emerging markets at the center.
Design/methodology/approach
– The exploratory nature of the paper prompted the need to draw upon media reports and other official documents in a bid to stimulate academic interest in Masdar City – the world's first zero‐carbon city in Abu Dhabi (capital of the UAE) as a business case illustration.
Findings
– Masdar City remains arguably the world's acclaimed first zero‐carbon, zero‐waste city fully powered by renewable energy and poised to attract leading international expertise, academics, commerce, and residents. It also sets a standard for other emerging market players to emulate in this resurgent wave in the “internationalisation of innovation into emerging markets”.
Social implications
– The aspiration to live within ecological limits and still improve the quality of people's lives is undoubtedly the cornerstone for sustainable development. Be that as it may, developments at Masdar City would require further monitoring and of course academic and policy research into how it feeds into (as well as feeds off) the international support enjoyed by this emerging market.
Originality/value
– By highlighting the efforts made in the UAE, in addition to securing headquarter status for IRENA and the rapid development of Masdar City, it looks quite obvious that the time for reflection is nigh and to learn lessons from the successful communities and emulate the ideas and innovations of these communities by the backward and not so successful nations and regions.
– This paper reflects on recent events in the global football landscape and their implications for the Middle East, especially in their ambitious aspiration to be the future destination of the sport.
Design/methodology/approach
– By drawing on a mixture of interviews, personal observation and a documentary analysis of scholarly papers on sports marketing in general and comparable “small-time” football leagues in England, the study takes on a qualitative approach.
Findings
– Even though the tiny Gulf state of Qatar has “controversially” won the hosting rights of the greatest football event in the world (i.e. FIFA 2022), the FIFA world ranking of the State puts it just within the top 100 global footballing nations (ranked no. 95 as at November 2011). Its sibling, the UAE, fares even worse. However both countries have made the most investments in the sport of football in recent years.
Research limitations/implications
– This paper does not place emphasis on futures studies per se, but does, in any case, suggest how the Middle East may be shaping their future in football along the six-pillars identified in the literature, which could also become a potential area for future research enquiry.
Practical implications
– Countries with established leagues, including Australia, England and the USA recently lost the FIFA World Cup hosting rights to Russia for 2018 and “little known” (in football terms) Qatar for 2022. All these have implications for the future of football in the Middle East, and this paper investigates the sustainability of the discourse and its implication for the global sport, not the least in the Middle East.
Originality/value
– With recent developments in global football, it is useful to understand how West Asia in particular has responded to the challenges and/or concerns of their legitimacy. This discussion is scant in the literature and this study draws attention to this trend considering the millions of dollars that have been spent by governments to improve their world ranking. Whether these investments confer on the Middle East the title of “future football destination” is a matter open to debate. This is exactly where the pioneering effort of this paper lies.
– This paper aims to profile the potential impact of shopping malls in the United Arab Emirates (UAE) – a country renowned for its hedonic consumption.
Design/methodology/approach
– The approach is based on a combination of personal observation and review of media reports on the duality (bricks‐and‐mortar versus clicks) of investments in UAE retail space.
Findings
– Initial observations of developments in the UAE shopping landscape provide compelling evidence to suggest that online shopping (etailing) is unlikely to match the hedonic consumption patterns such as major bricks‐and‐mortar investments in shopping malls (the Dubai Mall is not only equipped with an aquarium, a cinema, and a zoo, but also has an on‐site hotel).
Practical implications
– The findings highlight two key challenges that would require further investigation. First amongst these is how to transform the identified entertainment aspects epitomised by the hedonic attributes of UAE shopping malls into generating “real profits” for retailers. Second is to establish how to reconcile the conflicting etailing investments in the country with the fast paced bricks‐and‐mortar developments – both running into millions of dollars.
Originality/value
– This paper is one of the very few on the retail sector in the UAE and perhaps the first that examines this sector in the light of hedonism versus utilitarianism.
– The purpose of this paper is to review Egg Card's current marketing strategy, drawing on the recent media flurry over its disaffected customers. The paper also seeks to highlight the extent of Egg Card's contribution to the gap between marketing theory (i.e. marketing as an academic discipline) and practice (marketing in the real world) and to point out the implications this might have for the future of marketing as an academic discipline.
Design/methodology/approach
– The paper adopts a qualitative content analysis of academic, media, and other official company reports on the development of the gaps between marketing theory and practice.
Findings
– Egg Card's (post‐acquisition by Citigroup since May 2007) first‐mover response to the global economic downturn and ensuing credit‐crunch epitomizes the entrenched disconnection between how marketing is taught as an academic discipline and how it plays out in the real world.
Originality/value
– The paper attempts to introduce a new concept – Jaymarketer – into the marketing literature in the hope that academics will become able to reconnect with the real world of marketing. Hopefully, this will set the stage for further research on how to bridge the dichotomies between marketing theory and marketing practice.
– This paper aims to highlight efforts of an emerging market economy, the United Arab Emirates (UAE), in complementing the International Renewable Energy Agency (IRENA) initiative. This is a growing phenomenon that has brought about a major shift in the international business landscape with emerging markets at the center.
Design/methodology/approach
– The exploratory nature of the paper prompted the need to draw upon media reports and other official documents in a bid to stimulate academic interest in Masdar City – the world's first zero‐carbon city in Abu Dhabi (capital of the UAE) as a business case illustration.
Findings
– Masdar City remains arguably the world's acclaimed first zero‐carbon, zero‐waste city fully powered by renewable energy and poised to attract leading international expertise, academics, commerce, and residents. It also sets a standard for other emerging market players to emulate in this resurgent wave in the “internationalisation of innovation into emerging markets”.
Social implications
– The aspiration to live within ecological limits and still improve the quality of people's lives is undoubtedly the cornerstone for sustainable development. Be that as it may, developments at Masdar City would require further monitoring and of course academic and policy research into how it feeds into (as well as feeds off) the international support enjoyed by this emerging market.
Originality/value
– By highlighting the efforts made in the UAE, in addition to securing headquarter status for IRENA and the rapid development of Masdar City, it looks quite obvious that the time for reflection is nigh and to learn lessons from the successful communities and emulate the ideas and innovations of these communities by the backward and not so successful nations and regions.
– This paper reflects on recent events in the global football landscape and their implications for the Middle East, especially in their ambitious aspiration to be the future destination of the sport.
Design/methodology/approach
– By drawing on a mixture of interviews, personal observation and a documentary analysis of scholarly papers on sports marketing in general and comparable “small-time” football leagues in England, the study takes on a qualitative approach.
Findings
– Even though the tiny Gulf state of Qatar has “controversially” won the hosting rights of the greatest football event in the world (i.e. FIFA 2022), the FIFA world ranking of the State puts it just within the top 100 global footballing nations (ranked no. 95 as at November 2011). Its sibling, the UAE, fares even worse. However both countries have made the most investments in the sport of football in recent years.
Research limitations/implications
– This paper does not place emphasis on futures studies per se, but does, in any case, suggest how the Middle East may be shaping their future in football along the six-pillars identified in the literature, which could also become a potential area for future research enquiry.
Practical implications
– Countries with established leagues, including Australia, England and the USA recently lost the FIFA World Cup hosting rights to Russia for 2018 and “little known” (in football terms) Qatar for 2022. All these have implications for the future of football in the Middle East, and this paper investigates the sustainability of the discourse and its implication for the global sport, not the least in the Middle East.
Originality/value
– With recent developments in global football, it is useful to understand how West Asia in particular has responded to the challenges and/or concerns of their legitimacy. This discussion is scant in the literature and this study draws attention to this trend considering the millions of dollars that have been spent by governments to improve their world ranking. Whether these investments confer on the Middle East the title of “future football destination” is a matter open to debate. This is exactly where the pioneering effort of this paper lies.
– This paper aims to profile the potential impact of shopping malls in the United Arab Emirates (UAE) – a country renowned for its hedonic consumption.
Design/methodology/approach
– The approach is based on a combination of personal observation and review of media reports on the duality (bricks‐and‐mortar versus clicks) of investments in UAE retail space.
Findings
– Initial observations of developments in the UAE shopping landscape provide compelling evidence to suggest that online shopping (etailing) is unlikely to match the hedonic consumption patterns such as major bricks‐and‐mortar investments in shopping malls (the Dubai Mall is not only equipped with an aquarium, a cinema, and a zoo, but also has an on‐site hotel).
Practical implications
– The findings highlight two key challenges that would require further investigation. First amongst these is how to transform the identified entertainment aspects epitomised by the hedonic attributes of UAE shopping malls into generating “real profits” for retailers. Second is to establish how to reconcile the conflicting etailing investments in the country with the fast paced bricks‐and‐mortar developments – both running into millions of dollars.
Originality/value
– This paper is one of the very few on the retail sector in the UAE and perhaps the first that examines this sector in the light of hedonism versus utilitarianism.
– The purpose of this paper is to review Egg Card's current marketing strategy, drawing on the recent media flurry over its disaffected customers. The paper also seeks to highlight the extent of Egg Card's contribution to the gap between marketing theory (i.e. marketing as an academic discipline) and practice (marketing in the real world) and to point out the implications this might have for the future of marketing as an academic discipline.
Design/methodology/approach
– The paper adopts a qualitative content analysis of academic, media, and other official company reports on the development of the gaps between marketing theory and practice.
Findings
– Egg Card's (post‐acquisition by Citigroup since May 2007) first‐mover response to the global economic downturn and ensuing credit‐crunch epitomizes the entrenched disconnection between how marketing is taught as an academic discipline and how it plays out in the real world.
Originality/value
– The paper attempts to introduce a new concept – Jaymarketer – into the marketing literature in the hope that academics will become able to reconnect with the real world of marketing. Hopefully, this will set the stage for further research on how to bridge the dichotomies between marketing theory and marketing practice.