Brand planning

From brand strategy to brand materials, make sure you have everything you need to launch your small business! Click through the pin for a FREE printable version of the branding checklist.

Because your business is up to you. You are in charge. Yes, brand strategy helps align you to your business, understand your goals, intuitively understand your audience and help you market your business effectively. Yes, a new identity works to attract that audience, makes you stand out from your competition and put your business on the map in a visual world. Here's how our signature process, The Brand Blueprint, helps your business, giving you a clear roadmap forward.

What is Brand Strategy (+ How It’s Different from Business Strategy) | Lena Designs Studio

If you’re interested in hiring a brand designer but are wondering how the process works, listen up. I’ll take you through my current onboarding process for my branding projects from start to finish. Read more on the blog!

There comes a point where you realize, the fashion industry goes deeper than inspirations, colors, design, subcultures, and cohesiveness.

In the competitive world of luxury business, creating a luxury brand is a pursuit that demands strategic planning, creativity, and a deep understanding of consumer psychology. | luxury brand, luxury business, brand strategy, branding tips, entrepreneur tips

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an