At this year's AdClub of Toronto OOH Showdown, Maple from Canada won first place in Large-format Digital (non-3D) AND Best in Show with their innovative campaign “Maple Goes With Everything” (Rodeo FX, Espace M, Branded Cities). In collaboration with Rethink, they reimagined maple syrup as the perfect complement to every meal beyond just breakfast. The campaign, featuring stunning visuals captured at Rodeo FX in Montreal, brought the syrup’s smooth journey from dish to dish to life with a mix of live-action and VFX magic, lighting up Dundas Square. Congratulations again on your big win! Stay tuned for a full recap of the event to be posted soon Photo Credit: Branded Cities
COMMB
Advertising Services
Toronto, Ontario 2,583 followers
COMMB is the national organization for the Canadian out-of-home industry, serving members in both EN & FR.
About us
COMMB (Canadian Out of Home Marketing and Measurement Bureau) is the national organization for the Canadian Out-of-Home industry comprised of advertisers, advertising agencies, programmatic tech-stacks, and OOH companies/operators. COMMB is responsible for developing and verifying audience measurement methodologies providing audience data and planning resources, marketing and communications, government relations and member services. COMMB est l’organisation nationale sans but lucratif de l’industrie canadienne de l’affichage, composée d’annonceurs, d’agences, de propriétaires de médias, et d’entreprises de technologie programmatique. COMMB établit et assure la vérification des normes de mesure des publics de l’affichage, publie les données de circulation, et fournit plusieurs services à ses membres, dont l’aide à la planification des campagnes, le marketing, les communications, et les relations avec les gouvernements.
- Website
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http://www.commb.ca
External link for COMMB
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 2018
- Specialties
- OOH Media strategic uses, Integration of OOH with other media, OOH effective communication development, OOH media ROI, Out Of Home, adtech, martech, outdoor advertising, marketing, and Canadian marketing
Locations
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Primary
Get directions
366 Adelaide St. W.
302
Toronto, Ontario M5V 1R9, CA
Employees at COMMB
Updates
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Black Friday reigns supreme in Canadian shopping— With 48% naming it the #1 shopping day, advertisers can reach more eyes at the right time. Maximize your OOH impact this season with smart, well-timed placements just in time for Black Friday! — Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials! #COMMBDataTuesdays #OOHAdvertising #consumerbehavior #blackfriday
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Announced at AdClub of Toronto OOH Day: PATTISON Outdoor and Horizon Media ’s latest research study reveals three key insights on 3D OOH ads! With their “Finger on the Pulse” methodology, they revealed that 3D ads resonate strongly with Gen Z, are built for sharing, and drive both action and memorability. Consider the power of 3D OOH for your next campaign! Ful Study: https://lnkd.in/gV5zKvk6 (subscription required) With: Jennifer Bidwell, Richard Ivey, Mary Ventresca
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13 milliseconds is all our brains need to process an image! That's why effective DOOH works so well. If you're curious about how to make your DOOH campaign shine, COMMB's latest October newsletter features Vistar Media’s step-by-step guide on launching a successful campaign-- from setting clear objectives to measuring success. To discover industry insights like these every month, sign up for our newsletter at https://lnkd.in/gjuTaBSJ to get updates in the company, best creatives of the month from members, and more straight to your inbox. Join our community today!
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Best OOH creative last week— via OOH Today Full article: https://lnkd.in/g8GxwQu4 —- Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!
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If your brand is up on OOH this Halloween, you’re perfectly positioned to drive action! Nearly half of Halloween-celebrating Canadians plan to spend over $50, making it essential to capture their attention during high-spend moments like these. Don’t miss out on holiday season opportunities! — Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials! #COMMBDataTuesdays #OOHAdvertising #consumerbehavior
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Our new Insights Report for Q4 is nearly complete and ready for release! The topics are: Gen Z’s OOH perception and exposure in comparison to 2023, Leger’s AI in OOH study, and a snapshot of the ‘Impossible Billboard Campaign’ built by Tombras, PODS and Google. Want to be in the loop for the release? Sign up for our newsletter at https://lnkd.in/gjuTaBSJ and receive it direct to your inbox
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Best OOH creative last week— via OOH Today Full article: https://lnkd.in/gGYxehAJ —- Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials!
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Time-sensitive promotions resonate with consumers! AmplifyOutdoorCo’s UK study says 80% find ads with time-specific offers on food, beverages, or special deals on clothing and accessories to be useful. With Black Friday coming up, now’s your chance to take advantage! — Sign up for our newsletter at https://lnkd.in/gjuTaBSJ to stay up to date on the release of new materials! #COMMBDataTuesdays #ConsumerInsights
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Get ready for a game-changer! COMMB is launching its first comprehensive Reach & Frequency (R/F) planning tool in January 2025, to be available on ROADMAP. Powered by GPU integration, this tool delivers precise, data-driven insights right down to individual outdoor assets. Say hello to efficient, smarter OOH planning! Full PR: EN: https://lnkd.in/gCTAapNw FR: https://lnkd.in/gtSfXZ_U
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