Sponsor activation

Olympic sponsors—including Coca-Cola, Samsung, and Omega—showcased interactive experiences during the 2016 Summer Olympics in Rio de Janeiro.

Here's a look at 10 steal-worthy ideas we spotted this week.

Activation ideas | BizBash

Chase Sapphire served as the premier sponsor and official credit card of the 2019 festival for the ninth consecutive year. The financial services company held activations and panel discussions at its branded house on Main Street, which was produced by Intersport and Brilliant Consulting Group. A blue and white graffiti-style mural welcomed festivalgoers.

Pong competitions staged on giant screens, with the classic arcade game flashing across New York's five boroughs. Interactive murals you can decorate with virtual spray-paint cans. High-tech music remixes. A subway journey through the past. With all these free American Express fan experiences to enjoy at this year's U.S. Open, who needs tennis? To entice

See the tech trade show's most memorable booths and experiences from brands including Facebook and Instagram, LG, Samsung, and Google.

Honda, in addition to sponsoring a stage at Governors Ball, offered fake tattoos, an elevated viewing deck, a dj and three Honda cars to engage with.

We've got to hand it to the Swedish furniture giant Ikea, they know how to raise some hype. To get the word out about the new Clermont-Ferrand store opening in France at the end of the month, IKEA teamed up with creative agency Ubi Bene to erect a flat, vertical apartment filled with IKEA furniture on a professional rock-climbing wall.

Fans flooded the grounds at the Billie Jean King Tennis Center to catch the action at the 2024 US Open—sponsor activations included.