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The Caregiver - Brand Archetype
Caregiver brands are devoted to supporting and advocating for others. They are friendly, generous and radiate a conscious optimism in the world. Customers gravitate to Caregiver brands because they make them feel seen, heard and supported. They are reassured by their calm and nourishing presence.
The Everybody - Brand Archetype
Everybody brands prioritize authentic connection and inclusion. Above all, they value harmony through friendliness and honesty. Customers are drawn to Everybody brands because they provide a sense of belonging and safety, always making themselves accessible and relatable.