Skill set

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The hard truth to swallow: If you're a great professional in your specialty, that might not be enough. 👇 There are 5 types of skill sets depending on the… | 180 comments on LinkedIn

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Infographic showing my content marketing funnel. It shows the different stages, what they are called and the types of content that are right for each stage. Click the link to hear the full list of content for each stage. Content Marketing Funnel, Marketing Funnel Infographic, Linkedin Content Strategy, Marketing Collateral Design, Sales Funnels & Marketing Funnels, Ux Laws, Content Funnel, Funnel Infographic, Business Funnel

If you want your content marketing to succeed, you need to strategise rather than produce content on the hoof. One of the easiest ways of doing this is to create a content marketing strategy with funnels. Content marketing funnels, sometimes called sales funnels or purchasing funnels are a key tool in a marketer’s skill set. Here is my infographic guide to building a content marketing strategy using funnels.

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