Branding & Marketing

The best design, branding, and marketing tips for your company.
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Super Bowl Tickets Can Cost Upwards of $50,000 on StubHub. People Are Buying Them Anyway
Super Bowl tickets have never been inexpensive, but this year's jump in prices is exceptionally high.
5 Ways Entrepreneur-Led Organizations Can Honor Black History Month
Foster a culture of inclusivity and recognition this February and through the rest of the year.
How Scopely Scored a $4.9 Billion Sale
Walter Driver discusses his approach to negotiating one of the largest gaming deals ever.
What's the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans
In today's social media landscape, not everyone is an influencer--but everyone can have influence.
How to Create Successful Celebrity Partnerships, According to an Entrepreneur Who Teamed Up With an
Pvolve founder Rachel Katzman--a 2023 Inc. Female Founder--took an unexpected email and turned it into a brand deal with Jennifer Aniston. She shares her tips for scoring big with the right influencer or celebrity partner.
How to Increase Sales and Make Money With Instagram
See how Instagram can help drive business and generate income for your company.
The Colorful Secrets Behind the World's Greatest Branding
See how the world's most wildly successful companies use the psychology of color in their branding.
The Secret to Crafting a $10,000 Instagram Post
Here's one startup's strategy for successfully using Instagram as a marketing tool.
How the Pros Use Snapchat
Marketing executives and social-media editors for some of the country's biggest media brands explain their tips for using Snapchat at your company. Don't worry: Vomiting rainbows isn't mandatory.
The Single Worst Piece of Marketing Advice
There's a better way to separate yourself--and Malcolm Gladwell already has it figured out.
5 Essential Elements of Omnichannel Marketing
5 Essential Elements of Omnichannel Marketing