Retro feminine style

While most fashion history books and online articles focus on 70s fashion sub-cultures (luxury, punk, cowboy, hippie, exotica, soul) this one explores what the typical women wore in the 1970s. The housewives and working women in small towns and urban cities had fashion trends that looked a little different than what mainstream media displayed. Some of them were:

It's all about blue gingham today, with a number of examples - first, this lovely vintage apron: And on the pinafore of this sweet little doll from a 1961 Woman's Day Magazine: Another apron, from a turkey advertisement this time: Blue gingham in the bedroom: On the walls and the lampshade, too: And looking lovely here on this sofa gracing the cover of Cottage Style Magazine: A dress from the 50's: Another dress - in a Bell Telephone advertisement: It's everywhere! On a tablecloth: And even…

Reminiscing through the Beatles and their Girls' history with vintage photos, stories and articles. Dedicated to accuracy - sorting through press and book authors' careless research - and updating bloopers!

1960s & 1970s!🌼 on Instagram: “1969, Japanese Fashion.🧡”

Explore Amy Jeanne's 15064 photos on Flickr!

Being feminine is your most powerful asset. Unfortunately, too many women don't understand how to draw power from their femininity. This post shows you how! via @drjulieann

The gray days of winter have me looking forward to spring and lighter/brighter clothing. I scanned these from a 1949 insert of the pattern department of the Philadelphia Inquirer. The green ensemble with matching beret in the first picture has my name all over it. I love the color combination. While the 30s is my absolute favorite era, there are so many things I love about the designs of this time period too. So pretty!

Lily Jarlsson - Vintage cigarette pants 1950s retro style

1965 Sears Christmas Book, Page 166