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Environmental graphics have the power to transform the dining experience of foodhalls into an eclectic and enjoyable destination where friends and families come together to enjoy the entertaining aspects of eating out and discovering new and exciting culinary offerings. RSM Design has experience in creating eclectic signage and graphics programs for foodhalls, public markets, restaurants, and cafes, all the while taking cues from the community and the unique mix of participating tenants.
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RSM Design (Wayfinding and Experiential Graphic Design)
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.

Sixth College Dining at UCSD

17 Pins
RSM Design worked with the Bearded Tang team to develop the name, brand direction and logo, as well as environmental graphic design featuring interior finishes, wayfinding signage and specialty graphics. The Bearded Tang brand aims to evoke enjoyment and embrace unexpected adventures, fostering a playful rapport with guests. The hand drawn nature of the logo reinforces the irreverent brand vision of crafting great beer over a laugh or sharing a tall tale with friends.
The Bearded Tang Brewery produces beer that is proud to be bold in flavor and brand. Developed by Frontier Real Estate Investments, the showcase brewing facilities and bar is a unique experience at the new Rodeo 39 Public Market in Stanton, California. RSM Design worked with the team to develop the name, brand direction and logo design, as well as the brewery environmental graphic design featuring interior finishes, wayfinding design and specialty graphics. The branding is targeted towards having fun and enjoying unexpected experiences to create a playful connection with guests.
The Bearded Tang Brewery produces beer that is proud to be bold in flavor and brand. Developed by Frontier Real Estate Investments, the showcase brewing facilities and bar is a unique experience at the new Rodeo 39 Public Market in Stanton, California. RSM Design worked with the team to develop the name, brand direction and logo design, as well as the brewery environmental graphic design featuring interior finishes, wayfinding design and specialty graphics. The branding is targeted towards having fun and enjoying unexpected experiences to create a playful connection with guests.

Bearded Tang

19 Pins
Crafted for beer enthusiasts, inspired by the rich culture, history, and resilient spirit of San Juan Capistrano. This urban, nostalgic brand reflects hometown pride and the essence of the cowboy lifestyle. The hand-crafted logo draws from local legends of the swallows, embodying the town's identity. Through textured designs, distinctive letterforms, and captivating illustrations, this holistic brand is tailored for those who appreciate exceptional beer experiences.
Crafted for beer enthusiasts, inspired by the rich culture, history, and resilient spirit of San Juan Capistrano. This urban, nostalgic brand reflects hometown pride and the essence of the cowboy lifestyle. The hand-crafted logo draws from local legends of the swallows, embodying the town's identity. Through textured designs, distinctive letterforms, and captivating illustrations, this holistic brand is tailored for those who appreciate exceptional beer experiences.
Crafted for beer enthusiasts, inspired by the rich culture, history, and resilient spirit of San Juan Capistrano. This urban, nostalgic brand reflects hometown pride and the essence of the cowboy lifestyle. The hand-crafted logo draws from local legends of the swallows, embodying the town's identity. Through textured designs, distinctive letterforms, and captivating illustrations, this holistic brand is tailored for those who appreciate exceptional beer experiences.

Capo Brew

15 Pins
Our work for @rodeo39pm is some of our favorite! RSM Design teamed with Frontier Real Estate Investments to develop the naming, logo and brand character for a dynamic new market hall with a mix of food and beverage tenants, a brewery, a flower shop and a tattoo parlor. The “Rodeo” name is intended to invoke the excitement and vibrancy that this project radiates, with “39” representing the location and state route number.
RSM Design worked to develop the naming, logo and brand character for Rodeo 39, a dynamic new market hall with a mix of food and beverage tenants, a brewery, a flower shop and a tattoo parlor. This lively new food hall is located in Stanton, California, just east of Huntington Beach, near Anaheim.
RSM Design worked to develop the naming, logo and brand character for Rodeo 39, a dynamic new market hall with a mix of food and beverage tenants, a brewery, a flower shop and a tattoo parlor. This lively new food hall is located in Stanton, California, just east of Huntington Beach, near Anaheim.

Rodeo 39

7 Pins
RSM Design was invited to complete wayfinding signage design, public art and murals, placemaking design, and environmental graphic design for the Food Assembly at Fifth and Broadway in Nashville, Tennessee.
RSM Design was invited to complete wayfinding signage design, public art and murals, placemaking design, and environmental graphic design for the Food Assembly at Fifth and Broadway in Nashville, Tennessee.
RSM Design was invited to complete wayfinding signage design, public art and murals, placemaking design, and environmental graphic design for the Food Assembly at Fifth and Broadway in Nashville, Tennessee.

5th & B Assembly Food Hall

16 Pins
Logo Design and Brand Design for Platform One at Uncommons in Las Vegas, Nevada. Logo Design Inspiration. Brand Design Inspiration. Graphic Design Las Vegas. Logo Design Restaurant Las Vegas. Logo Design Foodhall Las Vegas. Environmental Graphic Design. Graphic Design Studio. Minimal Logo Design. Logo Mark Inspiration. Typography Inspiration. Minimal Typography. Black and White Brand. Brand Narrative. Logo Applications Inspiration. Logo Design Branding. Sophisticated Brand Design.
Logo Design and Brand Design for Platform One at Uncommons in Las Vegas, Nevada. Logo Design Inspiration. Brand Design Inspiration. Graphic Design Las Vegas. Logo Design Restaurant Las Vegas. Logo Design Foodhall Las Vegas. Environmental Graphic Design. Graphic Design Studio. Minimal Logo Design. Logo Mark Inspiration. Typography Inspiration. Minimal Typography. Black and White Brand. Brand Narrative. Logo Applications Inspiration. Logo Design Branding. Sophisticated Brand Design.
Logo Design and Brand Design for Platform One at Uncommons in Las Vegas, Nevada. Logo Design Inspiration. Brand Design Inspiration. Graphic Design Las Vegas. Logo Design Restaurant Las Vegas. Logo Design Foodhall Las Vegas. Environmental Graphic Design. Graphic Design Studio. Minimal Logo Design. Logo Mark Inspiration. Typography Inspiration. Minimal Typography. Black and White Brand. Brand Narrative. Logo Applications Inspiration. Logo Design Branding. Sophisticated Brand Design.

Platform One at Uncommons

16 Pins
Glendora Public Market preserves the strong history of the San Gabriel Valley. The 1940’s warehouse building was originally a Wonder Bread factory. No longer in use, in 2018 the site began a restoration process in order to turn the destination into a space for the community once again. RSM Design was invited to join the team to celebrate the story and history of the site through the tenant signage and specialty graphic pieces. #foodhalldesign #signagedesign #muralart
Glendora Public Market preserves the strong history of the San Gabriel Valley. The 1940’s warehouse building was originally a Wonder Bread factory. No longer in use, in 2018 the site began a restoration process in order to turn the destination into a space for the community once again. RSM Design was invited to join the team to celebrate the story and history of the site through the tenant signage and specialty graphic pieces. #foodhalldesign #signagedesign #muralart
Glendora Public Market preserves the strong history of the San Gabriel Valley. The 1940’s warehouse building was originally a Wonder Bread factory. No longer in use, in 2018 the site began a restoration process in order to turn the destination into a space for the community once again. RSM Design was invited to join the team to celebrate the story and history of the site through the tenant signage and specialty graphic pieces. #foodhalldesign #signagedesign #muralart

Glendora Public Market

14 Pins
The Skydeck at Del Mar Highlands is a dynamic new food hall in northern San Diego County. Inspired by the local coastal environment the space evokes a nautical narrative with handcrafted graphics and carefully curated custom-made or vintage found objects. RSM Design developed the identity and signage complete with custom murals and repurposed objects. #coastal #vintage #foodhall #sandiego #custommurals #vintagedesign #coastalbar #bardesign
The Skydeck at Del Mar Highlands is a dynamic new food hall in northern San Diego County. Inspired by the local coastal environment the space evokes a nautical narrative with handcrafted graphics and carefully curated custom-made or vintage found objects. RSM Design developed the identity and signage complete with custom murals and repurposed objects. #coastal #vintage #foodhall #sandiego #custommurals #vintagedesign #coastalbar #bardesign
The Skydeck at Del Mar Highlands is a dynamic new food hall in northern San Diego County. Inspired by the local coastal environment the space evokes a nautical narrative with handcrafted graphics and carefully curated custom-made or vintage found objects. RSM Design developed the identity and signage complete with custom murals and repurposed objects. #coastal #vintage #foodhall #sandiego #custommurals #vintagedesign #coastalbar #bardesign

The Skydeck

17 Pins
Brew Haven is a taproom located within Rodeo X at New Haven Marketplace. The brewery offers a wide selection of local beer, including Bearded Tang. RSM Design was invited to craft the branding & logo design, as well as implement the brand language into signage for the taproom. #ontario #brewery #branding #logo #retail
Brew Haven is a taproom located within Rodeo X at New Haven Marketplace. The brewery offers a wide selection of local beer, including Bearded Tang. RSM Design was invited to craft the branding & logo design, as well as implement the brand language into signage for the taproom. #ontario #brewery #branding #logo #retail
Brew Haven is a taproom located within Rodeo X at New Haven Marketplace. The brewery offers a wide selection of local beer, including Bearded Tang. RSM Design was invited to craft the branding & logo design, as well as implement the brand language into signage for the taproom. #ontario #brewery #branding #logo #retail

New Haven Marketplace

12 Pins
Designed by RSM Design / Environmental Space and Graphic Design / for the Mesa Court Towers at UC Irvine in Irvine, California. University Life. University Campus Design Plan. Campus Dining Hall Interior Space. Colleges in California. Modern Dining Hall. Contemporary Interior Space. California Inspired Design. Unique Dining Experience. Wayfinding Signage System. Graphic Design for college University. College Students. Back to school. College eating. Interior Design inspiration. Modern interior.
Designed by RSM Design. Interior design foodhall. College campus dining. Dining hall interior design. Wayfinding signage design. Environmental graphic design. Interior graphics. Modern signage design. Foodhall signage. Placemaking. College campus design. University design.
Designed by RSM Design. Interior design foodhall. College campus dining. Dining hall interior design. Wayfinding signage design. Environmental graphic design. Interior graphics. Modern signage design. Foodhall signage. Placemaking. College campus design. University design.

The Anteatery at UCI

5 Pins
Designed by RSM Design / Architectural Environmental Graphic Design / for H.H. Cotton's in San Clemente, California. Graphic Design Agency. Brand Identity System. Branding Portfolio. Branding Application. Contemporary Logo Design. Branding Process. Visit San Clemente. Logo Design. Unique Branding. Boutique Branding Agency. Restaurant Design Modern Luxury. Industrial. Brand Identity for small restaurant. Typographic Letters. Restaurant Interior Design. Bar Interiors. Urban Spaces. Wood Wall.
Signage design and interior graphics for H.H. Cotton's Restaurant in San Clemente, California. Wayfinding Signage Design Exterior. wayfinding design environmental graphics. wayfinding system environmental graphics. Branding Inspiration. modern graphic design inspiration. graphic design branding logo typography. Food Hall signage design. Food Hall design spaces. Food Hall Interior. Interior Design Spaces Inspiration. Restaurant Design Modern Luxury. Restaurant Brand Design.
Signage design and interior graphics for H.H. Cotton's Restaurant in San Clemente, California. Wayfinding Signage Design Interior. wayfinding design environmental graphics. wayfinding system environmental graphics. Branding Inspiration. modern graphic design inspiration. graphic design branding logo typography. Food Hall signage design. Food Hall design spaces. Food Hall Interior. Interior Design Spaces Inspiration. Restaurant Design Modern Luxury. Restaurant Brand Design.

H.H. Cotton's

6 Pins
Designed by RSM Design / Restaurant design for an outdoor restaurant in Fort Worth, Texas. Wayfinding Signage. Restaurant Design. Placemaking. Signage Design. Graphic Design Dallas. Dallas Restaurant. Environmental Graphic Design. Modern Sign Design. Rustic Restaurant. Restaurant Renovation.
Designed by RSM Design / Restaurant design for an outdoor restaurant in Fort Worth, Texas. Wayfinding Signage. Restaurant Design. Placemaking. Signage Design. Graphic Design Dallas. Dallas Restaurant. Environmental Graphic Design. Modern Sign Design. Rustic Restaurant. Restaurant Renovation.
Designed by RSM Design / Restaurant design for an outdoor restaurant in Fort Worth, Texas. Wayfinding Signage. Restaurant Design. Placemaking. Signage Design. Graphic Design Dallas. Dallas Restaurant. Environmental Graphic Design. Modern Sign Design. Rustic Restaurant. Restaurant Renovation.

Press Cafe

5 Pins
Designed by RSM Design / Wayfinding and signage design for The Hangar foodhall in Long Beach, California. Architectural Graphics. Experiential Signage. wayfinding consultants. Architectural Graphics Wayfinding. Experiential signage. Architectural graphics wayfinding. Architectural Wayfinding design. Architectural sign design. Food Hall signage design. Food Hall design spaces.wayfinding and signage design. wayfinding graphic design.
Designed by RSM Design / Food Hall signage design Food Hall design spaces. Food Hall Interior. experience design interior. experiential graphic design. experience design installation. wayfinding and signage design. wayfinding graphic design. signage design interiors. Experiential Signage. Environmental Design Interior Inspiration. environmental space design. Innovative and Creative Environmental Design. modern graphic design inspiration.
Designed by RSM Design / Wayfinding and Placemaking Signage for The Hangar an artisan foodhall in Long Beach, California. Wayfinding Graphics Design. Wayfinding Signage Design Interior. Innovative and Creative Environmental Design. Food Hall signage design. Food Hall design spaces. Food Hall Interior. Architectural Graphics. Experiential Signage. Architectural Graphics Wayfinding. Experiential signage. Architectural graphics wayfinding.Architectural Wayfinding design Architectural sign design

The Hangar at LBX

12 Pins
Designed by RSM Design / Architectural Environmental Graphic Design / for Pacific City in Huntington Beach, California. Pacific City. Lighting. Signage and Wayfinding. Wall mural. Public art. Art installation. Surf City. Coastal. Nautical. Outdoor signage design. Storefront sign inspiration. Illuminated sign. Typography inspiration. Outdoor living. Unique retail destination. Explore orange county. Visit orange county. Explore Huntington beach. Design agency.
Designed by RSM Design / Architectural Environmental Graphic Design / for Pacific City in Huntington Beach, California. Pacific City. Lighting. Signage and Wayfinding. Graphic Design. Dining. Beach View. Retail. Surf City. Coastal. Nautical. Outdoor signage design. Storefront sign inspiration. Illuminated sign. Typography inspiration. Outdoor living. Unique retail destination. Explore orange county. Visit orange county. Explore Huntington beach. Design agency. #FoodHall #Foodie #Signdesign #Sign
Designed by RSM Design / Pacific City in Huntington Beach, California. Placemaking. Placemaking Design. Signage Design. Monument. Sign Design. Retail Destination. Retail Design. Entertainment Design. Retail Signage. Wayfinding Signage. Environmental Graphic Design. Graphic Design. Graphic Design Orange County. Graphic Design Los Angeles. Public Art. Coastal Inspired Design. Southern California Style. Orange County Retail.

Lot 579

9 Pins
Berkshire Place is a cornerstone of the Omni Hotels & Resorts portfolio. Berkshire Place recently repositioned their food & beverage offerings by updating their fine dining restaurant and morning service. The RSM Design team worked closely with the Omni to create two refreshed logos for Berk’s Bar and The Breakfast Room. Both offerings honor the destination’s unique place in history through its traditional and timeless branding approach. #HospitalityDesign #BrandingDesign #LogoDesign #Branding
Berkshire Place is a cornerstone of the Omni Hotels & Resorts portfolio. Berkshire Place recently repositioned their food & beverage offerings by updating their fine dining restaurant and morning service. The RSM Design team worked closely with the Omni to create two refreshed logos for Berk’s Bar and The Breakfast Room. Both offerings honor the destination’s unique place in history through its traditional and timeless branding approach. #HospitalityDesign #BrandingDesign #LogoDesign #Branding
Berkshire Place is a cornerstone of the Omni Hotels & Resorts portfolio. Berkshire Place recently repositioned their food & beverage offerings by updating their fine dining restaurant and morning service. The RSM Design team worked closely with the Omni to create two refreshed logos for Berk’s Bar and The Breakfast Room. Both offerings honor the destination’s unique place in history through its traditional and timeless branding approach. #HospitalityDesign #BrandingDesign #LogoDesign #Branding

Berk's Bar

3 Pins
the instagram page on an iphone showing a hat and tweety app for social media
College Dining Hall
Rsm Design
Building Connections
Uc San Diego
Earth Week
Visual Elements
Simple Meals
Generation Z
Dining Hall
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
the interior of a restaurant with people standing in front of it and an overhead sign that says crave
Public Market
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
the exterior of a building with stairs leading up to it and people walking around outside
Modern Beach House Architecture
Campus Aesthetic
Campus Design
College Aesthetic
Dream College
Dream School
Modern Beach House
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
a cell phone with the word wffon on it's screen and an image of
National Nutrition Month
Nutrition Month
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
the inside of a restaurant with neon signs above it and people walking around in the background
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
the exterior of a building with stairs leading up to it and people walking around outside
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
an iphone screen showing the new macaroni and cheese product on it's display
Visual Storytelling
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
the interior of a restaurant with people standing in front of it and an overhead sign that says crave
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
the instagram page on an iphone showing a hat and tweety app for social media
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
a woman standing in front of a food court with lots of counter space and artwork on the wall
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
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an iphone with the crave app on it's screen, and someone is wearing overalls
Student Ambassador
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
a man standing in front of a colorful wall with the words wifon on it
Food Hall
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
a man walking down an escalator in front of a building
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
a sign that says market on the side of a building
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.
an iphone screen with the text sixt market on it and someone holding a cup
Branding for UCSD's Sixth College Dining Hall
In this social media era, visual storytelling is paramount. Building connections between spaces and Generation Z demands the creation of intentional and unique visual elements. By creating five new brands for UC San Diego’s Sixth College Dining Hall, the RSM Design team honed in on Gen Z’s proclivity for authenticity and aesthetics. Each design choice, from vibrant graphics to thoughtful signage, is more than just direction — it is a form of identity and connection. As students form a relationship to the space around them, the UCSD Dining Hall transforms from simple meals into a shared experience, fostering a sense of belonging and engagement.