"Measuring Social Media Success: The Case of Facebook Marketing in the ..."

Yinan Yu, Hailiang Chen (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2015-12-12

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Yinan Yu, Hailiang Chen:
Measuring Social Media Success: The Case of Facebook Marketing in the Motion Picture Industry. PACIS 2015: 69

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