"A Study of the Effectiveness of Online Scarce Promotion - Based on the ..."

Xishu Zheng, Nian Liu, Li Zhao (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-07-04

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Xishu Zheng, Nian Liu, Li Zhao:
A Study of the Effectiveness of Online Scarce Promotion - Based on the Comparison of Planned Buying and Unplanned Buying. WHICEB 2013: 51

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