Activation ideas event

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See how the following brands created successful experiential activations with the help of experienced corporate vendors.

As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.

Here’s a look at some steal-worthy ideas we spotted in July 2024.

Discover the best brand activations at events with 13 stunning examples. See how companies got incredible results, and ways you can customize their ideas.

Remember the simple joy of inserting a quarter into a gumball machine and claiming your prize? With the increased popularity of nostalgia at events, it's no surprise that brands have been leaning into gumball machines for years as a way to increase fan engagement and social sharing, as well as to distribute swag.

SDD47_03: New Balance 'Winter Town' Pop-Up Activation, Wujiang Road Shanghai China.