Advertising technology

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In 2023, AI’s role in marketing grew with McDonald’s Lunar New Year advertisement, featuring AI-generated visuals. According to Marketing Dive, McDonald’s collaborated with Karen X Cheng, a digital designer and author, to craft the ad using neural radiance fields (NeRF). This AI technology helped create an immersive 3D environment for the campaign. #Commercial #AI #McDonalds Creative Campaigns Advertising, Digital Advertising Design Creative, Technology Creative Ads, New Year Advertising, Digital Advertising Design, 3d Environment, Digital Designer, Ad Of The World, Creative Advertising Campaign

In 2023, AI’s role in marketing grew with McDonald’s Lunar New Year advertisement, featuring AI-generated visuals. According to Marketing Dive, McDonald’s collaborated with Karen X Cheng, a digital designer and author, to craft the ad using neural radiance fields (NeRF). This AI technology helped create an immersive 3D environment for the campaign. #Commercial #AI #McDonalds

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