Programme

Speaker:

Angela Mills Wade, Owner of Europe Analytica, Executive Director of the European Publishers Council and Chair of EDAA

In 2024, the EDAA unveiled its most significant programme development since it embarked on its core mission over a decade ago. Faced with numerous innovations across the regulatory and business spheres for targeted advertising, and in line with shifting consumer and societal expectations, the EDAA has launched its new Advanced Advertising Transparency Programme. This new programme enables company alignment with the advertising transparency requirements of the Digital Services Act, repurposing tools that are well recognised and valued both by consumers and business. Simultaneously, it looks towards the bigger picture, future proofing and sustaining industry value for years to come. As ever, accountability sits at the core, with leading advertising standards bodies and auditors playing a critical role. In this session we will hear not only what this critical programme evolution means for business, but concretely at how strategy,  product, legal, compliance, and marketing functions should support and apply this leading initiative in their digital advertising operations.

With the entry into force of the EU’s landmark Digital Services Act, the global online advertising industry has had to adapt and meet European regulators’ expectations. Article 26 sets out new rules of the game for heightened advertising transparency and the collective European digital advertising industry has brought forward its response. Our panel of experts will look back at the first eight months of Digital Services Act implementation and dissect how it affected the online advertising ecosystem, reporting on how the industry’s response heeds the calls of regulators and wider society to ensure an improved and more sustainable ad experience.

We will take a closer look at the role of industry standards and best practices around the world, and explore their implications in this new context, where political and commercial lines too often get mistakenly blurred. This debate could not be more timely, as by the end of 2024, one-third of the world will have held elections. This engaging session will provide insights on how companies are aligning with differing global transparency requirements in practice, and assessing further implications of political advertising. The session shall also examine how advertising can balance the interests of all key stakeholders, ensuring a pluralistic media offering supporting democratic values, while respecting privacy and building consumer trust. 

2024 – the year of democracy in full swing. As the dust settles on a string of elections and parliamentarians take their seats whilst institutions grapple with new mandates, we step back and assess: what does it all mean for the digital advertising ecosystem? Add to the mix, the elephant in the room – what will the US decide – and we have a delightful mix of certainty and conjecture to throw into the debate! Our speakers are placed at the very heart of the scene and will look to unravel the opportunities and challenges ahead when it comes to digital issues – from identity, to the “Splinternet”, to competitiveness, to transparency, we cover the issues that matter and the stakes at play.

As new dynamics take shape in the online advertising sphere, brand priorities are evolving. Consumer engagement is at heart of responsible advertising and the time has come to drive change and stay true to a moral compass upon which excellent brands build purpose: combining profitable enterprise with positive societal contributions. In this brave new world of marketing, CMOs have a lot on their plate. The drive to push sustainable practices is not just the right thing to do, it is good business. The emphasis on handling consumer data responsibly and ethically is paramount. Sustainability, brand safety, data ethics, are more than keywords. Join us to discuss how brand marketers are delivering better outcomes and better products, whilst prioritising sustainability, growth and culture.

What are people thinking about their experience of online advertising? Why do they feel the way they do? As consumers spend ever greater amounts of their time online across various devices, how can industry collectively move the needle towards a more trusted and trustworthy online ad experience? What work needs to be done and how? What’s at stake and where is the imperative to get this right? Gather insights from a recognised panel specialising in consumer sentiment, research and educational initiatives aimed at understanding and improving consumer trust in our rapidly changing online worlds.

With the fast paced evolution of the digital landscape, particularly with the latest developments of AI, the online advertising industry finds itself in a time of change. Our panel of experts will discuss how AI can influence digital advertising, and in particular, due to the evolving consumer expectations, how it can increase transparency and increase consumer trust.

Hear from the expanding global network of DAA programmes, as experts dive into the respective challenges across global markets and regions. Get to grips with the different dynamics driving advertising self-regulatory developments across the world and their interplay between local and international business, regulatory and broader societal changes. Expertedly moderated and introduced by Lou Mastria, the panellists comprising leaders of the respective DAAs, shall deliver the latest all-you-need-to-know updates that you’ve been waiting to hear!