AFLX was a shortened variation of Australian rules football, played in 2018 and 2019 as a pre-season event in the Australian Football League (AFL). The altered version of the game was founded in 2017 in an attempt to appeal to a wider audience outside of its origin country of Australia.[1] The format of AFLX events has varied – the 2019 tournament consisted of four teams each captained by a high-profile AFL footballer.
| Most recent season or competition: 2019 AFLX tournament | |
| File:AFLX Official Competition Logo.png | |
| Sport | Altered version of Australian rules football |
|---|---|
| Founded | 6 February 2018 |
| First season | 2018 |
| Ceased | 2019 |
| CEO | Gillon McLachlan |
| No. of teams |
|
| Country | Australia |
| Headquarters | Melbourne, Victoria, Australia |
| TV partner(s) | |
| Sponsor(s) | Zooper Dooper and Toyota |
| Related competitions | |
| Official website | AFLX.com.au |
In August 2019, the AFL confirmed AFLX would not return in 2020.[2]
The variation continues to be promoted by the AFL Commission as a participation sport in development regions and areas where full sized cricket grounds are not available.
Rules
The rules of the game differed from Australian rules football in some significant ways. The game was played on a rectangular soccer-sized pitch, allowing matches to be hosted by stadiums that usually lacked the suitable field dimensions for Australian rules football. The format was modified in the second year with AFLX 2019 seeing slightly changed rules:[3][4]
- Games consist of two 10-minute halves with a two-minute break at half-time
- Played on a rectangular field with dimensions similar to that of a soccer field
- Eight players on the field per team, with six players on the bench and no limit to rotations (up from the 10 players per side in 2018)
- Last touch out-of-bounds rule introduced (team that had last touch loses possession)
- The field umpire will throw the ball up to begin play at the start of each half and after a supergoal is scored
- 10-point super goals are registered for goals kicked from outside the 40m arc
- No marks paid for backwards kicks (except for kicks/marks inside the forward[5] 40m arc)
- Free shot from inside the 40m arc to the opposite team in the event of a rushed behind
- Players can run 20m without taking a bounce or touching the ball on the ground.
History
AFLX was first trialled at Arden Street Oval in January 2017.[6] In March 2017, it was trialed at was first trialled on a soccer pitch at Lakeside Stadium in a match between the Port Melbourne Football Club and Coburg Football Club.[6] It was launced by Simon Lethlean in July 2017 and later hailed by the AFL as key means of kickstarting Australian rules football in China as part of the AFL and Port Adelaide's push in to the country which was acknowledged to lacked the infrastructure to support the growth of the full 18 player game.[7]
On 6 February 2018, the AFLX pre-season competition was launched by AFL Chief Executive Officer Gillon McLachlan at Docklands Stadium. McLachlan said that AFLX would help promote football internationally.[8]
The 2018 competition attracted more than 40,000 fans to tournaments in Adelaide, Melbourne and Sydney. In Melbourne, TV ratings were reported as "modest" by AFL standards, with the three events drawing an average five-city metro audience of over 120,000 on Channel Seven's secondary channels.[9]
In August 2019, the AFL confirmed AFLX would not return in 2020 to allow a greater focus on AFLW.[2]
Reception
The reception to the game among fans and the media was mostly poor,[10][11] with ABC Grandstand journalist Richard Hinds being particularly savage in labelling it a "hollow, unappealing, pressure-free, atmosphere-deficient, oval-in-a-rectangle hole yawn-fest".[12]
Con Stavros of RMIT's school of Economics, Finance and Marketing, expressed doubts about the potential of AFLX to export Australian rules football but acknowledged that using rectangular playing fields instead of the standard cricket ones would make such expansion easier.[13]
Tournaments
| Season | Winner(s) |
|---|---|
| 2018 | Group A: Adelaide Crows Group B: Melbourne Demons Group C: Brisbane Lions |
| 2019 | Rampage |
Teams
| Club | Icon | Est. | Captain | First season |
Tournaments | AFLX Premierships |
Most recent |
|---|---|---|---|---|---|---|---|
| Bolts | 2018 | Patrick Dangerfield | 2019 | 1 | 0 | 2018 | |
| Rampage | 2018 | Jack Riewoldt | 2019 | 1 | 1 | 2018 | |
| Flyers | 2018 | Nat Fyfe | 2019 | 1 | 0 | 2018 | |
| Deadly | 2018 | Eddie Betts | 2019 | 1 | 0 | 2018 |
See also
References
- ^ "AFLX: the business strategy behind the spectacle". Australian Financial Review. 11 February 2018.
- ^ a b "X off the map: AFL to remove AFLX from pre-season fixture". afl.com.au. Retrieved 7 August 2019.
- ^ "AFLX 2019 rules explained". YouTube, AFL official account. 4 February 2019.
- ^ AFLX 2019 rules explained, Essedon FC official site
- ^ "AFLX Explained". AFL.com.au. 13 February 2018.
- ^ a b 2017 AFL Annual Report
- ^ Implementation of AFLX idea could in the end do more harm than good by Craig Little for The Guardian 26 July 2017
- ^ Lusted, Peter (6 February 2018). "AFL launches AFLX, using rectangular fields to attract new supporters overseas". ABC News. Retrieved 12 September 2018.
- ^ "AFLX Opening Weekend Attracts Int'l Interest". Sports Business Daily. 19 February 2018. Retrieved 18 February 2019.
- ^ Jackson Ryan (16 December 2018). "The AFLX Is The Greatest Farce In Professional Sport". Ten Daily.
- ^ Alana Schetzer (17 December 2018). "Not even superpowers can give soulless AFLX what it most needs". The Guardian.
- ^ Richard Hinds (16 February 2018). "AFLX: If you wanted to kill AFL stone-dead, you'd turn it into this hollow yawn-fest". ABC News.
- ^ "AFLX - a stroke of sport marketing genius?". ESPN. 14 February 2018. Retrieved 18 February 2019.