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{{Short description|American multinational technology conglomerate}}
{{Redirect2|GOOG|GOOGL|the company formerly traded under these ticker symbols|Google|the airport code|Linguère Airport}}
{{Redirect|Alphabet (company)|other companies with similar names|Alphabet (disambiguation)#Brands and enterprises|other uses|Alphabet (disambiguation)}}
{{Use American English|date=August 2014}}
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On August 10, 2015, Google announced plans to create a new public [[holding company]], Alphabet Inc. Google co-founder and CEO [[Larry Page]] made this announcement in a blog post on Google's official blog.<ref>{{Cite web |last=Kelly |first=Heather |date=August 10, 2015 |title=Meet Google Alphabet – Google's new parent company |url=https://money.cnn.com/2015/08/10/technology/alphabet-google/index.html |access-date=May 1, 2019 |website=CNNMoney |archive-date=October 8, 2020 |archive-url=https://web.archive.org/web/20201008043001/https://money.cnn.com/2015/08/10/technology/alphabet-google/index.html |url-status=live }}</ref> Alphabet was created to restructure Google by moving subsidiaries from Google to Alphabet, thus narrowing Google's scope. The new holding company would consist of Google as well as other businesses including [[X Development]], [[Calico (company)|Calico]], [[Google Nest|Nest]], [[Verily]], [[Google Fiber|Fiber]], [[CapitalG]], and [[GV (company)|GV]].<ref name="bloomberg2015">{{Cite news |last=Womack |first=Brian |date=August 10, 2015 |title=Google Creates New Company Called Alphabet, Restructures Stock |work=Bloomberg |url=https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |access-date=August 10, 2015 |archive-date=November 23, 2016 |archive-url=https://web.archive.org/web/20161123054841/https://www.bloomberg.com/news/articles/2015-08-10/google-to-adopt-new-holding-structure-under-name-alphabet- |url-status=live }}</ref><ref>{{Cite journal |last=Greenberg |first=Julia |date=August 10, 2015 |title=What Google, I Mean Alphabet, Looks Like Now |url=https://www.wired.com/2015/08/google-mean-alphabet-looks-like-now/ |journal=[[Wired (website)|Wired]] |access-date=August 10, 2015 |archive-date=August 11, 2015 |archive-url=https://web.archive.org/web/20150811102137/http://www.wired.com/2015/08/google-mean-alphabet-looks-like-now/ |url-status=live }}</ref><ref>{{Cite web |title=What is Alphabet, Google's new company? |url=https://www.businessinsider.com/what-is-alphabet-googles-new-company-2015-8 |access-date=August 10, 2015 |website=Business Insider |archive-date=May 5, 2019 |archive-url=https://web.archive.org/web/20190505215715/https://www.businessinsider.com/what-is-alphabet-googles-new-company-2015-8 |url-status=live }}</ref> [[Sundar Pichai]], the company's Product Chief, became the new chief executive officer of Google, replacing Page, who transitioned to the role of running Alphabet, along with co-founder Sergey Brin.<ref>{{Cite web |last=Chen |first=Angela |date=August 10, 2015 |title=Google Creates Parent Company Called Alphabet in Restructuring |url=https://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |access-date=August 10, 2015 |website=The Wall Street Journal |archive-date=November 28, 2016 |archive-url=https://web.archive.org/web/20161128112043/http://www.wsj.com/articles/google-creates-new-company-alphabet-1439240645 |url-status=live }}</ref><ref name="NYT_2015_Dougherty">{{Cite news |last=Dougherty |first=Conor |date=August 10, 2015 |title=Google to Reorganize in Move to Keep Its Lead as an Innovator |work=The New York Times |url=https://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |access-date=August 10, 2015 |archive-date=October 19, 2016 |archive-url=https://web.archive.org/web/20161019164806/http://www.nytimes.com/2015/08/11/technology/google-alphabet-restructuring.html |url-status=live }}</ref>
In his announcement, Page stated that the planned holding company would allow for "more management scale, as we can run things independently that aren't very related" to Google. He clarified that, as a result of the new holding company, Google would be "a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead".<ref name=":0">{{Cite web |title=Google's Larry Page explains the new Alphabet |url=https://www.cnet.com/news/googles-larry-page-explains-the-new-alphabet/ |access-date=September 19, 2015 |publisher=CNET |archive-date=August 12, 2020 |archive-url=https://web.archive.org/web/20200812125314/https://www.cnet.com/news/googles-larry-page-explains-the-new-alphabet/ |url-status=live }}</ref> He further stated that the motivation behind the reorganization is to make Google "cleaner and more accountable and better" and
Former executive [[Eric Schmidt]] (now Technical Advisor) revealed in the conference in 2017 the inspiration for this structure came from [[Warren Buffett]] and his management structure of [[Berkshire Hathaway]] a decade ago.<ref name=":1">{{Cite web |last=GmbH |first=finanzen net |title=Google's founders came up with the Alphabet model after meeting Warren Buffett {{!}} Markets Insider |url=https://markets.businessinsider.com/news/stocks/google-founders-modeled-alphabet-warren-buffett-berkshire-hathaway-2019-12-1028737463 |access-date=December 5, 2019 |website=Business Insider |archive-date=December 5, 2019 |archive-url=https://web.archive.org/web/20191205132550/https://markets.businessinsider.com/news/stocks/google-founders-modeled-alphabet-warren-buffett-berkshire-hathaway-2019-12-1028737463 |url-status=live }}</ref> Schmidt said he encouraged Page and Brin to meet with Buffett in Omaha to see how Berkshire Hathaway was a holding company made of subsidiaries with strong CEOs who were trusted to run their businesses.<ref name=":1" />
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In October 2020, the [[United States Department of Justice]] filed an antitrust lawsuit against Alphabet, alleging anti-competitive practices.<ref>{{Cite news |last=Copeland |first=Brent Kendall and Rob |date=2020-10-21 |title=Justice Department Hits Google With Antitrust Lawsuit |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/justice-department-to-file-long-awaited-antitrust-suit-against-google-11603195203 |access-date=2020-11-11 |issn=0099-9660 |archive-date=January 3, 2021 |archive-url=https://web.archive.org/web/20210103214414/https://www.wsj.com/articles/justice-department-to-file-long-awaited-antitrust-suit-against-google-11603195203 |url-status=live }}</ref>
On 2 December 2020, the [[National Labor Relations Board]] filed a complaint that claimed Alphabet Inc conducted unlawful monitoring and questioning of several workers at Google. The employees in question were fired for unionization attempts and protesting company policies. The board also alleges that Google unlawfully placed employees on administrative leave in retribution. Alphabet Inc has denied any wrongdoing and said it acted legally.<ref>{{Cite news |last=Paresh |first=Dave |date=2020-12-02 |title=Google violated U.S. labor laws in clampdown on worker organizing, regulator says |language=en-US |work=Reuters |url=https://uk.reuters.com/article/us-alphabet-google-labor/google-violated-u-s-labor-laws-in-clampdown-on-worker-organizing-regulator-says-idUKKBN28C35V |access-date=2020-12-03 |archive-date=December 3, 2020 |archive-url=https://web.archive.org/web/20201203142334/https://uk.reuters.com/article/us-alphabet-google-labor/google-violated-u-s-labor-laws-in-clampdown-on-worker-organizing-regulator-says-idUKKBN28C35V |url-status=
On 7 June 2021, Alphabet Inc., announced it had settled an [[Competition law#United States antitrust|antitrust]] suit with the French ''[[Autorité de la concurrence]]'' with a payment of $270 million. The settlement amounted to less than 0.7% of Alphabet Inc.'s yearly earnings.<ref>{{Cite web |date=7 June 2021 |title=Google will pay $270 million to settle antitrust charges in France over its ad technology |url=https://www.nytimes.com/live/2021/06/07/business/economy-stock-market-news |website=The New York Times |access-date=June 7, 2021 |archive-date=June 7, 2021 |archive-url=https://web.archive.org/web/20210607162017/https://www.nytimes.com/live/2021/06/07/business/economy-stock-market-news |url-status=live }}</ref>
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