In 2009, it was described as "one of the most persistent and slickest media operations in the battle for influence over opinion formers".<ref>{{cite news|url=https://www.theguardian.com/world/2009/jan/04/biscom-israel-lobby-poju-zabludowicz|title=How the pro-Israel lobby in Britain benefits from a generous London tycoon|last=Syal|first=Rajeev|date=4 Jan 2009|accessdate=5 August 2019|newspaper=The Guardian}}</ref>
==''We Believe in Israel''==
''"We Believe in Israel''" is BICOM's pro-Israel advocacy organization in the United Kingdom. The current director is former [[Labour Party (UK)|Labour]] councillor [[Luke Akehurst]].<ref>{{cite web|url=http://www.jewishtelegraph.com/prof_247.html|title=Why non-Jewish Luke's family has always given support to Israel|work=[[Jewish Telegraph]] }}</ref> ''"We Believe in Israel''" provides learning materials<ref>{{cite web|url=http://www.theus.org.uk/article/we-believe-israel-essay-2-zionism-and-foundation-state-israel|title=We Believe in Israel Essay 2 - Zionism and the foundation of the State of Israel|work=United Synagogue}}</ref> to both the [[Board of Deputies of British Jews]] and the [[United Synagogue]].<ref name="jlcm">{{cite web|url=http://www.thejlc.org/member-orgs/|title=Constituent Members|work=Jewish Leadership Council|access-date=2015-06-08|archive-url=https://web.archive.org/web/20150702071414/http://www.thejlc.org/member-orgs/|archive-date=2015-07-02|url-status=dead}}</ref> It is a member of the [[Jewish Leadership Council]].<ref name="jlcm"/>
It is a member of the [[Jewish Leadership Council]].<ref name="jlcm"/>
According to their website, ''We Believe in Israel'' was launched following the ''We Believe in Israel Conference'' in [[London]] in May 2011, supported by 26 community organisations and attended by 1500 delegates.<ref>{{cite web|url=http://www.webelieveinisrael.org.uk/core-values/|title=Core Values|author=We Believe in Israel|work=We Believe in Israel|access-date=2015-04-21|archive-url=https://web.archive.org/web/20150424024359/http://www.webelieveinisrael.org.uk/core-values/|archive-date=2015-04-24|url-status=dead}}</ref>
In the 2010s, the group asked [[The Co-operative Group]] to reverse its decision to boycott certain Israeli products.<ref>{{cite web|url=http://www.webelieveinisrael.org.uk/petition/call-co-op-group-end-boycott-certain-israeli-companies/|title=Call on the Co-op Group to end their boycott of certain Israeli companies|author=We Believe in Israel|work=We Believe in Israel|accessdate=2 Jul 2015|archive-url=https://web.archive.org/web/20150703025056/http://www.webelieveinisrael.org.uk/petition/call-co-op-group-end-boycott-certain-israeli-companies/|archive-date=3 July 2015|url-status=dead}}</ref>
