Wikipedia

Cxense: Difference between revisions

Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
→Products: remove spurious "as defined by" with distantly related citation - this is a shady trick used by high school kids to fluff their bibliography page.
m Removing link(s) undefined (XFDcloser)
 
(47 intermediate revisions by 33 users not shown)
Line 1:
{{Short description|Norwegian technology company}}
{{Multiple issues|{{Notability|Companies|date=March 2011}}|advert = March 2011}}
'''Cxense ASA ''' (pronounced ['si:sɛns]) was a [[technology company]], founded by [[John Markus Lervik]]<ref>{{Cite web|url=https://www.digi.no/artikler/lervik-henter-strateg/292021|title = Lervik henter strateg Blir kommersiell direktør i programvare-eventyr.|access-date = October 30, 2021}}</ref>
{{lowercase title}}
in [[Oslo]], [[Norway]] in 2010. In 2019 it was acquired by Piano Software Inc. and removed from the Oslo Stock Exchange.<ref>{{Cite web|url=https://svw.no/en/insights/piano-software-b-v-has-offered-to-acquire-all-shares-of-cxense|title =Piano Software B. V. has offered to acquire all shares of Cxense|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=https://3tscapital.com/2019/12/12/3ts-capital-partners-newsletter-december-2019-issue/|title =3TS Capital Partners Newsletter December 2019 Issue|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=https://technical.ly/philly/2021/03/29/piano-trevor-kaufman-remote-future-work-hiring-b2b/|title =How Piano's CEO is thinking about growing the B2B software .|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=https://news.cision.com/cxense/r/the-board-of-directors-of-cxense-asa-unanimously-recommends-a-voluntary-cash-offer-from-piano-softwa,c2873584|title =The Board of Directors of Cxense ASA unanimously recommends a voluntary cash offer from Piano Software, Inc. to acquire all of the shares of Cxense.|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=http://mna.im/acquisition/?viewmodes=1&acquisitionID=70910&title=Piano_Software_Inc__will_acquire_Cxense|title =Comparable to Piano Software Inc will acquire Cxense|access-date = October 30, 2021}}</ref>
{{Infobox company
| company_name = Cxense AS
| company_logo = [[File:Cxense_company_logo.png]]
| company_type = [[Private company|Private]]
| foundation = 2010
| location = [[Oslo]], [[Norway]]
| key_people =
| area_served = Global
| industry = [[Online advertising]] <br/> [[Mobile advertising]] <br/> [[Web analytics]]
| products = Online and mobile advertising <br/> Content and user analytics <br/> Hosted site search
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent =
| subsid =
| company_slogan =
| homepage = [http://www.cxense.com www.cxense.com]
| footnotes =
}}
'''Cxense''' (pronounced [seeŸ·sense]){{citation needed|date=August 2012}} is an IT company that provides online advertising, web analytics, and search on a subscription basis. It is best known for being a reseller of advertising platforms.
 
The product Cxense made was a tool that was supposed to automatically create an interest profile for users browsing web sites, and use that profile to serve personalized ads and content.
==History==
Cxense was founded in 2010 by a team of people led by [[John Markus Lervik]] who have worked in the internet technology and media industry since the late 1990s. The main purpose was to develop technology that can understand the full [[Context-aware services|context]] of any online and mobile activity, and then use this capability to deliver context-aware applications that improve the user experience and efficiency of online web sites.
 
==Products References ==
{{reflist}}
The Cxense products are delivered in a [[software as a service]] (SaaS) model, and are based on the concept of context computing and context-aware applications.
 
Context computing is used as the foundation improve the relevance of applications such as [[online advertising]], online [[recommendations]], [[User profile|user profiling]], web content [[personalization]], and web site search. From an algorithmic perspective, [[machine learning]] and [[System dynamics|feedback loops]], combined with leveraging [[network effects]], are used to compute the complete context of the end user.
 
As of June 2011, Cxense has three white-label products available commercially:
 
# An online advertising platform that enables companies to set up their own [[online advertising]] service or [[advertising network]]. The product works as an integrated, white-label ad platform that enables companies to service their own advertising system.
# A hosted site search [[solution]] that use [[social graph]]s, activity history, and other context to produce relevant results.
# A tool for analyzing web site content and usage, and how the two relate to each other. The resulting analytics is provided for web site editors and business owners to analyze how their customers consume content on their web sites, which can be then fed into online advertising and search services to improve the relevance of services and content delivery.{{citation needed|date=August 2012}}
 
==Customers==
Cxense is often positioned as an alternative to Google AdWords.<ref>{{cite web|author=Antonio García Pérez |url=http://antoniogarciaperez.blogspot.com/2011/11/alternative-to-google-adwords.html |title=Web Analytics and Optimization: Alternative to Google Adwords |publisher=Antoniogarciaperez.blogspot.com |date=2011-11-22 |accessdate=2011-12-05}}</ref> Cxense products are used by newspaper publishers, media companies, online directories, online classifieds, e-commerce, mobile operators and telecom carriers.
 
Cxense conducts joint R&D with universities such as the [[University of Oslo]] (UiO), and the [[Norwegian University of Science and Technology]] (NTNU) to develop new algorithmic technologies, and is supported by [[Innovation Norway]], the Norwegian Government organization promoting industrial development.
 
==Location==
Cxense has its headquarters in Norway and offices in Australia, Europe, Japan, and the USA.
 
==References==
{{Reflist}}
 
==External links==
* {{Official website: [|http://www.cxense.com www.cxense.com]}}
 
[[Category:PayTechnology percompanies clickof search enginesNorway]]
[[Category:Internet advertising]]
Retrieved from "https://en.wikipedia.org/wiki/Cxense"