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{{Short description|Norwegian technology company}}
{{Multiple issues|{{Notability|Companies|date=March 2011}}|advert = March 2011}}
'''Cxense ASA ''' (pronounced ['si:sɛns]) was a [[technology company]], founded by [[John Markus Lervik]]<ref>{{Cite web|url=https://www.digi.no/artikler/lervik-henter-strateg/292021|title = Lervik henter strateg Blir kommersiell direktør i programvare-eventyr.|access-date = October 30, 2021}}</ref>
{{lowercase title}}
in [[Oslo]], [[Norway]] in 2010. In 2019 it was acquired by Piano Software Inc. and removed from the Oslo Stock Exchange.<ref>{{Cite web|url=https://svw.no/en/insights/piano-software-b-v-has-offered-to-acquire-all-shares-of-cxense|title =Piano Software B. V. has offered to acquire all shares of Cxense|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=https://3tscapital.com/2019/12/12/3ts-capital-partners-newsletter-december-2019-issue/|title =3TS Capital Partners Newsletter December 2019 Issue|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=https://technical.ly/philly/2021/03/29/piano-trevor-kaufman-remote-future-work-hiring-b2b/|title =How Piano's CEO is thinking about growing the B2B software .|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=https://news.cision.com/cxense/r/the-board-of-directors-of-cxense-asa-unanimously-recommends-a-voluntary-cash-offer-from-piano-softwa,c2873584|title =The Board of Directors of Cxense ASA unanimously recommends a voluntary cash offer from Piano Software, Inc. to acquire all of the shares of Cxense.|access-date = October 30, 2021}}</ref><ref>{{Cite web|url=http://mna.im/acquisition/?viewmodes=1&acquisitionID=70910&title=Piano_Software_Inc__will_acquire_Cxense|title =Comparable to Piano Software Inc will acquire Cxense|access-date = October 30, 2021}}</ref>
{{Infobox company
| name = Cxense AS
| logo = [[File:Cxense company logo.png]]
| type = [[Private company|Private]]
| foundation = 2010
| location = [[Oslo]], [[Norway]]
| key_people =[[John Marcus Lervik]] <small>([[Chief executive officer|CEO]])</small>
 
The product Cxense made was a tool that was supposed to automatically create an interest profile for users browsing web sites, and use that profile to serve personalized ads and content.
Pål Petersen <small>([[Chief commercial officer|CCO]])</small>
 
== References ==▼
Aleksander Øhrn <small>([[Chief Technology Officer|CTO]])</small>
{{reflist}}
 
Jorgen Loeng <small>([[Chief Financial Officer|CFO]])</small>
| area_served = Global
| industry = [[Online advertising]] <br/> [[Mobile advertising]] <br/> [[Web analytics]]
| products = Online and mobile advertising <br/> Content and user analytics <br/> Hosted site search
| revenue =
| operating_income =
| net_income =
| num_employees =51-200
| parent =
| subsid =
| company_slogan =Extraordinary Insight
| homepage = [http://www.cxense.com www.cxense.com]
| footnotes =
|founder = John M. Lervik}}
'''Cxense''' (pronounced ['si:sɛns]) is an IT company that provides online advertising, web analytics, and search on a subscription basis. It is best known for being a reseller of advertising platforms.
 
==History==
Cxense was founded in 2010 by a team of people led by [[John Markus Lervik]] who have worked in the internet technology and media industry since the late 1990s. The main purpose was to develop technology that can understand the full [[Context-aware services|context]] of any online and mobile activity, and then use this capability to deliver context-aware applications that improve the user experience and efficiency of online web sites.
 
==Products==
The Cxense products are delivered in a [[software as a service]] (SaaS) model, and are based on the concept of context computing and context-aware applications.
 
Context computing is used as the foundation improve the relevance of applications such as [[online advertising]], online [[recommendations]], [[User profile|user profiling]], web content [[personalization]], and web site search. From an algorithmic perspective, [[machine learning]] and [[System dynamics|feedback loops]], combined with leveraging [[network effects]], are used to compute the complete context of the end user.
 
As of June 2011, Cxense offers three main services to its resellers:
 
# An online advertising platform that enables companies to set up their own [[online advertising]] service or [[advertising network]]. The product works as an integrated ad platform that enables companies to service their own advertising system.
# A hosted site search solution that use [[social graph]]s, activity history, and other context to visualize relevant results.
# A tool for analyzing web site content and usage relationships. The result provides web site editors and business owners the ability to understand how their customers see & hear content on their web sites. This can be then be used to manage online advertising and search services, improving the relevance of services and content delivery.{{citation needed|date=August 2012}}
 
==Customers==
Cxense positions itself as a competitor to Google AdWords.<ref>{{cite web|author=Antonio García Pérez |url=http://antoniogarciaperez.blogspot.com/2011/11/alternative-to-google-adwords.html |title=Web Analytics and Optimization: Alternative to Google Adwords |publisher=Antoniogarciaperez.blogspot.com |date=2011-11-22 |accessdate=2011-12-05}}</ref> Cxense products are used by online newspapers, e-commerce directories, and phone companies. Cxense conducts joint R&D with universities such as the [[University of Oslo]] (UiO), and the [[Norwegian University of Science and Technology]] (NTNU) to develop new algorithms, and is supported by [[Innovation Norway]], the Norwegian Government organization promoting industrial development.
 
==Location==
Cxense has its headquarters in Norway and offices in Australia, Europe, Japan, and the USA.
 
▲==References==
{{Reflist}}
 
==External links==
* {{Official website: [|http://www.cxense.com www.cxense.com]}}
 
[[Category:PayTechnology percompanies clickof search enginesNorway]]
[[Category:Internet advertising]]
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