Wikipedia

Cxense: Difference between revisions

Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
Added link
No edit summary
Line 7:
| foundation = 2010
| location = [[Oslo]], [[Norway]]
| key_people =[[John Markus Lervik]] <small>([[Chief executive officer|CEOFounder]])</small>
 
Raman Bhatnagar <small>([[Chief executive officer|CEO]])</small>
 
Pål Petersen <small>([[Chief commercial officer|CCO]])</small>
Line 27 ⟶ 29:
| footnotes =
|founder = John M. Lervik}}
'''Cxense''' (pronounced ['si:sɛns]) is ana global ITsoftware company thatfounded providesby onlinea advertising,team webof analytics,software and searchinternet onmedia leaders who share a subscriptionpassion basis.for Itdelivering isinnovative bestand knownintuitive forsolutions beingthat ahelp resellercompanies ofunderstand their audience and build great online advertisinguser platformsexperiences.
 
==History==
Line 33 ⟶ 35:
 
==Products==
The Cxense solutions are delivered in a software as a service (SaaS) model and are designed to help publishers succeed in a digital world. Cxense uses audience data and advanced analytics to create hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers, and provide users with a better experience. By capitalizing on Big Data to match preferences and create unprecedented personalization online, publishers gain more engaged and loyal readers, higher advertising revenue and increased digital subscribership.
The Cxense products are delivered in a [[software as a service]] (SaaS) model, and are based on the concept of context computing and context-aware applications.
 
Cxense Analytics
Context computing is used as the foundation improve the relevance of applications such as [[online advertising]], online [[recommendations]], [[User profile|user profiling]], web content [[personalization]], and web site search. From an algorithmic perspective, [[machine learning]] and [[System dynamics|feedback loops]], combined with leveraging [[network effects]], are used to compute the complete context of the end user.
 
Cxense Advertising
As of June 2011, Cxense offers three main services to its resellers:
 
Cxense Content
# An online advertising platform that enables companies to set up their own [[online advertising]] service or [[advertising network]]. The product works as an integrated ad platform that enables companies to service their own advertising system.
 
# A hosted site search solution that use [[social graph]]s, activity history, and other context to visualize relevant results.
Cxense DMP
# A tool for analyzing web site content and usage relationships. The result provides web site editors and business owners the ability to understand how their customers see & hear content on their web sites. This can be then be used to manage online advertising and search services, improving the relevance of services and content delivery.{{citation needed|date=August 2012}}
 
Cxense Search
 
==Customers==
Customers include AEON Group, Aller Media, Alma Media, Amedia, Archant, A. H. Belo Corporation, Bonnier, El Comercio, The Economist, Egmont, Eniro, Globo, Local World, Morris Communications, MTG, Naspers, Nippon Television, Polaris Media, Rakuten, Grupo RBS, Ringier, Schibsted, Summit Media, Tamedia, VOYAGE GROUP and Yomiuri.
Cxense positions itself as a competitor to Google AdWords.<ref>{{cite web|author=Antonio García Pérez |url=http://antoniogarciaperez.blogspot.com/2011/11/alternative-to-google-adwords.html |title=Web Analytics and Optimization: Alternative to Google Adwords |publisher=Antoniogarciaperez.blogspot.com |date=2011-11-22 |accessdate=2011-12-05}}</ref> Cxense products are used by online newspapers, e-commerce directories, and phone companies. Cxense conducts joint R&D with universities such as the [[University of Oslo]] (UiO), and the [[Norwegian University of Science and Technology]] (NTNU) to develop new algorithms, and is supported by [[Innovation Norway]], the Norwegian Government organization promoting industrial development.▼
 
▲Cxense positions itself as a competitor to Google AdWords.<ref>{{cite web|author=Antonio García Pérez |url=http://antoniogarciaperez.blogspot.com/2011/11/alternative-to-google-adwords.html |title=Web Analytics and Optimization: Alternative to Google Adwords |publisher=Antoniogarciaperez.blogspot.com |date=2011-11-22 |accessdate=2011-12-05}}</ref> Cxense products are used by online newspapers, e-commerce directories, and phone companies. Cxense conducts joint R&D with universities such as the [[University of Oslo]] (UiO), and the [[Norwegian University of Science and Technology]] (NTNU) to develop new algorithms, and is supported by [[Innovation Norway]], the Norwegian Government organization promoting industrial development.
 
==Location==
Cxense is a global company headquartered in Oslo, Norway, with offices in Buenos Aires, Copenhagen, London, Madrid, Melbourne, Miami, New York, Rio de Janeiro, San Francisco, Singapore, Stockholm, and Tokyo.
Cxense has its headquarters in Norway and offices in Australia, Europe, Japan, and the USA.
 
==References==
Retrieved from "https://en.wikipedia.org/wiki/Cxense"