In February 2023, DIRECTV presented and sponsored the third annual [[American Cornhole League]] (ACL) Pro Shootout Series, where [[Tyler Lockett]] represented DIRECTV.<ref>{{cite web|url=https://www.fieldgulls.com/2023/2/8/23591253/tyler-lockett-american-cornhole-league-superhole-charity-event-seahawks-news|title=Tyler Lockett to compete in American Cornhole League 'SuperHole' charity tournament|website=Field Gulls|date=February 8, 2023|author=Mookie Alexander|access-date=November 22, 2023}}</ref>
In April 2023, DirectTVDirecTV launched a brand campaign, “Overly Direct Spokesperson,” that stars [[Brian Cox (actor)|Brian Cox]]; this is part of its new brand strategy platform, “Entertainment Without Compromise”.<ref>{{cite web|url=https://www.marketingdive.com/news/directv-brian-cox-overly-direct-spokesperson-succession-campaign/647036/|title=DirecTV succeeds with Brian Cox as 'Overly Direct Spokesperson'|website=Marketing Dive|date=April 7, 2023|author=Chris Kelly|access-date=September 27, 2023}}</ref> The following month, it was announced that DIRECTV would retain exclusive rights to [[NFL Sunday Ticket]] for commercial use only, beginning with the 2023 football season.<ref>{{cite web|url=https://www.cnet.com/tech/services-and-software/directv-will-keep-nfl-sunday-ticket-in-bars-restaurants-hotels/|title= DirecTV Will Keep NFL Sunday Ticket in Bars, Restaurants and Hotels
