Content deleted Content added
random addition |
|||
Line 230:
==Marketing==
Beginning in 2006, DirecTV began a series of [[commercials]] in which characters from popular movies and television shows [[break the fourth wall]] to tout the service's picture quality and the number of channels available in high definition. Instead of using [[computer-generated imagery|CGI]], the original actors normally reprise their roles on recreated sets, and resulting footage is mixed with the original scenes. The productions are recent and appeal to DirecTV's "male-oriented marketing message."<ref name="farhi">Farhi, Paul. "[https://www.washingtonpost.com/wp-dyn/content/article/2007/08/06/AR2007080601540.html Scene 1, Double Take 2]" ''The Washington Post'', August 7, 2007.</ref> These characters include [[James T. Kirk|Captain Kirk]] ([[William Shatner]], ''[[Star Trek VI: The Undiscovered Country]]''), Bill Harding ([[Bill Paxton]], ''[[Twister (1996 film)|Twister]]''), The Economics Teacher ([[Ben Stein]], ''[[Ferris Bueller's Day Off]]''), [[Dr. Emmett Brown]] ([[Christopher Lloyd]], ''[[Back to the Future]]''), [[Burton Guster]] ([[Dulé Hill]], ''[[Psych]]''), [[C.J. Parker]] ([[Pamela Anderson]], ''[[Baywatch]]''), Rick "Wild Thing" Vaughn ([[Charlie Sheen]], ''[[Major League (film)|Major League]]''), [[Beyoncé Knowles|Beyoncé]] ([[Upgrade U]] music video), Nadia ([[Shannon Elizabeth]], ''[[American Pie (film)|American Pie]]''), [[Turtle (Entourage)|Turtle]] ([[Jerry Ferrara]], ''[[Entourage (U.S. TV series)|Entourage]]''), [[Ellen Ripley]] ([[Sigourney Weaver]], ''[[Aliens (film)|Aliens]]''), Steve Freeling ([[Craig T. Nelson]], ''[[Poltergeist (1982 film)|Poltergeist]]''), [[Annie Wilkes]] ([[Kathy Bates]], ''[[Misery (film)|Misery]]''), [[Mini-Me]] ([[Verne Troyer]], ''[[Austin Powers in Goldmember]]''), The Girl in the Ferrari ([[Christie Brinkley]], ''[[National Lampoon's Vacation]]''), [[Daisy Duke]] ([[Jessica Simpson]], ''[[The Dukes of Hazzard (film)|The Dukes of Hazzard]]''), [[T-1000]] ([[Robert Patrick]], ''[[Terminator 2: Judgment Day]]''), Ann Darrow ([[Naomi Watts]], ''[[King Kong (2005 film)|King Kong]]''), [[Hellboy]] ([[Ron Perlman]], ''[[Hellboy (2004 film)|Hellboy]]''), Richard Hayden ([[David Spade]], ''[[Tommy Boy (film)|Tommy Boy]]''), [[The Black Eyed Peas]] ("[[Meet Me Halfway]]" music video), [[Christina Aguilera]] ("[[Keeps Gettin' Better]]" music video) and Honey Hornee ([[Kim Basinger]], ''[[Wayne's World 2]]''). Also in this series of commercials [[Don't be like this
DirecTV during that time also ran a series of ads that take shots at cable television's service (or lack of service). Beginning in March 2010, they did a spoof of the classic game show ''[[To Tell The Truth]]'' with [[Alex Trebek]] hosting the show. The series of commercials both pays homage to the [[Goodson-Todman]] game show and take shots at both cable and DirecTV's archrival [[Dish Network]], who later sued for [[false advertising]]. Another series of commercials, promoting the 2010 NFL Sunday Ticket package of all-football programming, featured neighbors committing uncivil acts to neighbors who watched the "wrong" football team. One spot had a woman leaving a snack platter for a neighbor on which the food spelled out "DIRT BAG"; another showed a dog trashing a neighbor's property; yet another showed an on-duty policeman knocking on a DirecTV customer's door, stunning him with a taser and leaving him passed out in his open doorway. In August 2011, [[Deion Sanders]] began appearing in DirecTV's ads for NFL Sunday Ticket, urging people to switch from cable. These ads originally claimed NFL Sunday Ticket is now "free" for new customers for one year with a subscription to their Premiere package and a two-year contract. In response, on August 4, 2011, [[Comcast]] sued DirecTV for false advertising.<ref>[http://www.multichannel.com/article/472011-Comcast_Looks_To_Sack_DirecTV_s_Sunday_Ticket_Campaign.php Comcast Looks To Sack DirecTV's Sunday Ticket Campaign] ''Multichannel News'' August 4, 2011</ref> Comcast dropped the case on August 19, 2011, after DirecTV altered the ads to remove the word "free", changing it to "at no extra charge".<ref>[https://web.archive.org/web/20120621201232/http://www.multichannel.com/article/472609-Comcast_Drops_Suit_Against_DirecTV_Over_NFL_Sunday_Ticket_Ads.php Comcast Drops Suit Against DirecTV Over NFL Sunday Ticket Ads] ''Multichannel News'' August 20, 2011</ref>
| |||