Immediate Media Company: Difference between revisions

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'''Immediate Media Company''' Limited (styled as Immediate Media Co) is a British multinational publishing house that currently publishes a significant range of titles, including ''[[Radio Times]], [[Top Gear (magazine)|BBC Top Gear]], [[BBC Good Food]]'' and a host of others. In H1 2018, the company's titles reported a combined [[Audit Bureau of Circulations (UK)|ABC]] circulation of 1.59 million, including 1.1M active subscribers. In 2018 it reported selling 70+ million magazines.<ref name=":1" />
 
The publishing house is owned by [[Hubert Burda Media]], and is an agglomeration of Magicalia, [[BBC Magazine|Origin Publishing]] and [[BBC Magazine|BBC Magazines]], publishing both media content and software platforms.<ref name=":0">{{Cite web|url=https://www.fipp.com/news/features/the-immediate-media-co-story|title=Home Page|website=PPA|language=en|access-date=2019-07-16|archive-date=16 July 2019|archive-url=https://web.archive.org/web/20190716095628/https://www.fipp.com/news/features/the-immediate-media-co-story|url-status=dead}}</ref> Approximately 85% of its revenue is from content services, with the remainder from advertising.<ref>{{Cite web|url=https://www.fipp.com/news/features/the-immediate-media-co-story|title=The Immediate Media Co story: from starting up to being acquired by Burda {{!}} News {{!}} FIPP.com|last=Gavin|first=Jamie|date=2017-05-24|website=www.fipp.com|access-date=2019-07-16|archive-date=16 July 2019|archive-url=https://web.archive.org/web/20190716095628/https://www.fipp.com/news/features/the-immediate-media-co-story|url-status=dead}}</ref>
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== Platforms and other revenue ==
Some Immediate brands serve as e-commerce marketplaces. These include the wedding site hitched.co.uk and the TV shopping arm of Jewellery Maker. In July 2022, Immediate launched The Recommended,<ref>{{cite webpress release |title=IMMEDIATEImmediate Media Co Launch 'The Recommended' Offering Expert Advice and MEDIARecommendations COto LAUNCHShop THESmarter RECOMMENDEDOnline |url=https://www.immediate.co.uk/immediate-media-co-launch-the-recommended-offering-tips-and-advice-from-leading-experts-into-the-best-household-beauty-fitness-and-pet-care-buys/ |website=Immediate Media |access-date=30 July 2022}}</ref> an internet shopping guide devoted to e-commerce recommendations and buyers' guides. Immediate also organises live events such as the Radio Times Festival.
 
Immediate sells market research services based around its consumer panel, which the company says has 14,000 respondents. The firm also provides data analytics, loyalty publishing and IP licensing.
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== References ==
{{Reflist|2}}
 
* https://flashesandflames.com/2018/12/14/uks-immediate-brings-growth-back-to-magazines/
 
== External links ==
*[http://www.immediate.co.uk Immediate Media Company]
* [https://flashesandflames.com/2018/12/14/uks-immediate-brings-growth-back-to-magazines/ Immediate brings growth back to UK magazines] – 2018 article in Flashes and Flames
 
 
{{Portal|BBC}}