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Line 45: '''''Midnights''''' is the tenth studio album by the American singer-songwriter [[Taylor Swift]], released on October 21, 2022, by [[Republic Records]]. Swift conceived it as a [[concept album]] about nocturnal ruminations inspired by her sleepless nights. The autobiographical songwriting explores broad emotions such as regrets, self-criticism, fantasies, heartbreak, and infatuation, using confessional yet cryptic lyrics that allude to her personal life and [[Public image of Taylor Swift\|public image]]. Swift and [[Jack Antonoff]] produced the standard edition of ''Midnights'', which features a subdued [[Electronic music\|electronic]] soundscape, ~~consisting~~characterized ofby [[mid-tempo]] rhythms, [[analog synthesizer]]s, sparse [[drum machine]] beats, and digitally manipulated vocals. Music critics categorize the album ~~into [[Pop music\|pop]] styles of~~as [[synth-pop]], [[electropop]], [[dream pop]], and [[bedroom pop]]~~. The~~, ~~songs~~infused ~~infuse~~with [[electronica]], [[Hip hop music\|hip hop]], [[Contemporary R&B\|R&B]], and [[Alternative pop\|alternative]] elements. [[Sounwave]], [[Jahaan Sweet]], and Keanu Beats shared credits on two tracks, and [[Aaron Dessner]] produced additional songs for an extended ''3am Edition'' that was [[Surprise album\|surprise-released]] three hours after the standard edition. Swift announced ''Midnights'' at the [[2022 MTV Video Music Awards]] and unveiled the standard track list via the video-sharing platform [[TikTok]]. ''Midnights'' topped the charts across Europe, Asia-Pacific, and the Americas. In the United States, ''Midnights'' was Swift's 11th consecutive number-one album on the [[Billboard 200\|''Billboard'' 200]], her fifth to sell over one million first-week copies, and the [[List of best-selling albums by year in the United States\|best-selling album of 2022]]. Its songs made Swift the first artist to monopolize the top 10 of the [[Billboard Hot 100\|''Billboard'' Hot 100]], with the lead single "[[Anti-Hero (song)\|Anti-Hero]]" peaking at number one; the ~~other~~successive singles "[[Lavender Haze]]" and "[[Karma (Taylor Swift song)\|Karma]]" peaked at number two. Music critics regarded ''Midnights'' as an amalgamation of Swift's past albums. They praised her songwriting for engaging ~~narratives~~composition and ~~compositions~~narratives; most of them complimented the production as restrained and tasteful, although a few found it derivative. ''Midnights'' featured on publications' rankings of the best albums of 2022 and won accolades including [[Grammy Award for Album of the Year\|Album of the Year]] and [[Grammy Award for Best Pop Vocal Album\|Best Pop Vocal Album]] at the [[66th Annual Grammy Awards]] (2024), making Swift the first artist to win the former category four times. Journalists dubbed the album's critical and commercial successes a testament to [[Cultural impact of Taylor Swift\|Swift's enduring cultural ~~popularity~~impact]]. To support ''Midnights'' along with her other albums, Swift has embarked on [[the Eras Tour]] (2023–2024). == Background == [[Taylor Swift]]'s career has been characterized by artistic reinventions;. ~~she~~She ~~first~~started ~~emerged~~out as a [[Nashville, Tennessee\|Nashville]]~~-based~~–based [[Country music\|country]] musician in the 2000s and transformed into a mainstream [[Pop music\|pop]] star in the 2010s.<ref name="Fortune">{{Cite web \|last=Lutz \|first=Ashley \|date=October 8, 2022 \|title=Taylor Swift Is A Business Genius, And Her New Album ''Midnights'' Proves It \|url=https://fortune.com/2022/10/08/taylor-swift-midnights-release-business-strategy/ \|access-date=November 29, 2023 \|website=[[Fortune (magazine)\|Fortune]] \|archive-date=October 8, 2022 \|archive-url=https://web.archive.org/web/20221008100345/https://fortune.com/2022/10/08/taylor-swift-midnights-release-business-strategy/ \|url-status=live }}</ref> ~~While~~Her ~~self-quarantining during the~~two [[~~COVID-19~~indie ~~pandemic~~folk]], ~~Swift~~albums ~~released~~that ~~two~~were conceived amidst the [[~~indie~~COVID-19 ~~folk~~pandemic]] ~~albums~~, [[Folklore (Taylor Swift album)\|''Folklore'']] and ''[[Evermore]]'', in(both 2020.),<ref name="Snapes">{{Cite news \|last=Snapes \|first=Laura \|date=October 14, 2022 \|title='Genuine': Why Taylor Swift Can Celebrate More than an Album Release \|work=[[The Guardian]] \|url=https://www.theguardian.com/music/2022/oct/14/taylor-swift-celebrate-album-release-midnights-pop-acclaim \|access-date=August 1, 2023 \|archive-date=October 14, 2022 \|archive-url=https://web.archive.org/web/20221014143722/https://www.theguardian.com/music/2022/oct/14/taylor-swift-celebrate-album-release-midnights-pop-acclaim \|url-status=live }}</ref><ref name="Light-2022" /> On ''Folklore'' and ''Evermore'', Swift collaborated with the [[Indie music\|indie]] artists [[The National (band)\|the National]] and [[Bon Iver]].{{Sfn\|McGrath\|2023\|p=79}} Her songwriting incorporated fictitious narratives and characters that dwell on nostalgia and escapism, which deviated from her previous autobiographical songs.{{Sfn\|McGrath\|2023\|p=79}} The albums shifted Swift's status from a mainstream pop star to an "alternative"~~-leaning~~–leaning musician and brought her widespread critical acclaim and recognition as a songwriter.{{Sfnm\|1a1=McGrath\|1y=2023\|1p=79\|2a1=Fogarty\|2a2=Arnold\|2y=2021\|2p=5}} In November 2020, Swift began [[Re-recording (music)\|re-recording]] her first six studio albums.,<ref>{{cite web \|last=Melas \|first=Chloe \|date=November 16, 2020 \|title=Taylor Swift Speaks Out ~~about~~About Sale of Her Masters \|url=https://edition.cnn.com/2020/11/16/entertainment/taylor-swift-masters/index.html \|url-status=live \|archive-url=https://web.archive.org/web/20201118064935/https://www.ctvnews.ca/entertainment/taylor-swift-speaks-out-about-sale-of-her-masters-1.5191925 \|archive-date=November 18, 2020 \|access-date=November 19, 2020 \|publisher=[[CNN]]}}</ref> ~~The~~her ~~decision~~counteract ~~followed~~to a [[Taylor Swift masters dispute\|2019 public dispute]] between her and the music executive [[Scooter Braun]], who acquired Swift's former record label [[Big Machine Records\|Big Machine]] and the [[Mastering (audio)\|masters]] of ~~Swift's~~her albums ~~released by the label~~.<ref>{{Cite news \|date=August 22, 2019 \|title=Taylor Swift Wants to Re-Record Her Old Hits \|work= \|publisher=[[BBC News]] \|url=https://www.bbc.com/news/entertainment-arts-49432817 \|url-status=live \|access-date=August 22, 2019 \|archive-url=https://web.archive.org/web/20190822202321/https://www.bbc.com/news/entertainment-arts-49432817 \|archive-date=August 22, 2019}}</ref><ref>{{cite web \|last=Finnis \|first=Alex \|date=November 17, 2020 \|title=Taylor Swift Masters: The Controversy around Scooter Braun Selling the Rights to Her Old Music Explained \|url=https://inews.co.uk/culture/music/taylor-swift-masters-scooter-braun-selling-rights-music-rerecording-row-explained-762411 \|url-status=live \|archive-url=https://web.archive.org/web/20210212170953/https://inews.co.uk/culture/music/taylor-swift-masters-scooter-braun-selling-rights-music-rerecording-row-explained-762411 \|archive-date=February 12, 2021 \|access-date=February 13, 2021 \|work=[[i (newspaper)\|i]]}}</ref> By re-recording ~~the albums~~them, Swift had full ownership of the new masters, which enabled her to control the licensing of her songs for [[Synchronization rights\|commercial use]] ~~and therefore substituted the Big Machine-owned masters~~.<ref>{{Cite news \|last=Shah \|first=Neil \|date=April 9, 2021 \|title=Taylor Swift Releases New ''Fearless'' Album, Reclaiming Her Back Catalog \|work=[[The Wall Street Journal]] \|url=https://www.wsj.com/articles/taylor-swift-releases-new-fearless-album-reclaiming-her-back-catalog-11617945524 \|url-status=live \|url-access=subscription \|access-date=September 25, 2022 \|archive-url=https://web.archive.org/web/20211008111731/https://www.wsj.com/articles/taylor-swift-releases-new-fearless-album-reclaiming-her-back-catalog-11617945524 \|archive-date=October 8, 2021 \|issn=}}</ref> ~~In 2021, Swift released her~~Her first two re-recorded albums, ''[[Fearless (Taylor's Version)]]'' and ''[[Red (Taylor's Version)]]'', ~~which~~(both 2021), both garnered more [[album-equivalent unit]]s than their original counterparts, [[Fearless (Taylor Swift album)\|''Fearless'']] and [[Red (Taylor Swift album)\|''Red'']], in the same time period.<ref>{{cite magazine \|last=Lipshutz \|first=Jason \|date=July 6, 2023 \|title=7 Key Stats Proving That Taylor Swift's First Two ''Taylor's Version'' Re-Recordings Have Been Dominant \|url=https://www.billboard.com/lists/taylor-swift-taylors-version-stats-chart-numbers/an-even-more-enormous-difference-in-total-sales/ \|url-status=live \|magazine=[[Billboard (magazine)\|Billboard]] \|access-date=July 7, 2023 \|archive-date=July 7, 2023 \|archive-url=https://web.archive.org/web/20230707161950/https://www.billboard.com/lists/taylor-swift-taylors-version-stats-chart-numbers/an-even-more-enormous-difference-in-total-sales/ }}</ref> Critics and academics deemed Swift's re-recordings a key event contributing to a wider industry discourse on artists' rights and artist–label relationships.{{Sfn\|Tribulski\|2020–2021\|p=95–96}} Amidst the re-recording projects, Swift sparked speculation on new music when she appeared as a guest at [[Haim (band)\|Haim]]'s [[One More Haim Tour]] concert in London in July 2022; it was her first concert performance since 2019.<ref name="Snapes" /><ref>{{Cite web \|last=Robledo \|first=Anthony \|date=July 22, 2022 \|title=Watch Taylor Swift Join HAIM On Stage For a 'Mashup' of 'Love Story' and 'Gasoline' \|url=https://www.usatoday.com/story/entertainment/music/2022/07/22/taylor-swift-haim-london-concert-surprise-performance/10127665002/ \|access-date=August 4, 2023 \|website=[[USA Today]] \|archive-date=August 4, 2023 \|archive-url=https://web.archive.org/web/20230804080954/https://www.usatoday.com/story/entertainment/music/2022/07/22/taylor-swift-haim-london-concert-surprise-performance/10127665002/ \|url-status=live }}</ref> At the [[2022 MTV Video Music Awards]] on August 28, ~~Swift~~during ~~won~~her ~~three~~acceptance ~~awards,~~speech ~~including~~for [[MTV Video Music Award for Video of the Year\|Video of the Year]] for ''[[All Too Well: The Short Film]]'', which accompanies the track "[[All Too Well (10 Minute Version)]]" from ''Red (Taylor's Version)''.<ref>{{Cite magazine \|last=Grein \|first=Paul \|date=August 29, 2022 \|title=Taylor Swift Is First Artist to Achieve These VMAs Feats, Plus Other 2022 Record Setters \|url=https://www.billboard.com/lists/taylor-swift-bad-bunny-records-set-2022-mtv-vmas/ \|url-status=live \|magazine=[[Billboard (magazine)\|Billboard]] \|archive-url=https://web.archive.org/web/20220829055914/https://www.billboard.com/lists/taylor-swift-bad-bunny-records-set-2022-mtv-vmas/ \|archive-date=August 29, 2022 \|access-date=August 29, 2022}}</ref> In her acceptance speech for Video of the Year, she announced a new studio album, slated for release on October 21;.<ref name="RS/reveal">{{Cite magazine \|last=Martoccio \|first=Angie \|date=August 29, 2022 \|title=Taylor Swift Announces New Album ''Midnights'': 'A Journey Through Terrors and Sweet Dreams' \|url=https://www.rollingstone.com/music/music-news/taylor-swift-announces-new-album-1234583475/ \|url-status=live \|magazine=[[Rolling Stone]] \|archive-url=https://web.archive.org/web/20220829064007/https://www.rollingstone.com/music/music-news/taylor-swift-announces-new-album-1234583475/ \|archive-date=August 29, 2022 \|access-date=August 29, 2022 \|url-access=limited}}</ref> ~~the~~The announcement attracted media attention and increased the show's viewership ratings.<ref>{{Cite magazine \|last=Grein \|first=Paul \|date=August 31, 2022 \|title=Producers of 2022 VMAs on Why They Think the Ratings Ticked Up This Year: 'All the Stars Aligned' \|url=https://www.billboard.com/music/awards/producers-2022-vmas-interviewed-post-show-1235133326/ \|url-status=live \|magazine=[[Billboard (magazine)\|Billboard]] \|archive-url=https://web.archive.org/web/20220831093548/https://www.billboard.com/music/awards/producers-2022-vmas-interviewed-post-show-1235133326/ \|archive-date=August 31, 2022 \|access-date=August 31, 2022}}</ref> After the show, Swift revealed the album title ''Midnights'' on her social media.<ref name="RS/reveal" /> On [[Music streaming service\|music streaming platforms]], ''Midnights'' was labeled "pop", which attracted media speculation on its sound after the "alternative"~~-labeled~~–labeled ''Folklore'' and ''Evermore''.<ref name="Snapes" /> == Concept and writing == Line 223: \|} == ~~Industry awards~~Awards == [[File:Taylor Swift at the 2023 MTV Video Music Awards (1).png\|thumb\|upright\|Swift at the [[2023 MTV Video Music Awards]], where she won nine awards for ''Midnights'' and its songs.\|alt=Taylor Swift in a black gown posing]] In the United States, ''Midnights'' won Album of the Year at the [[48th People's Choice Awards\|2022 People's Choice Awards]],<ref name="PPA">{{cite magazine\|url=https://ew.com/awards/peoples-choice-awards-2022-winners-list/\|title=2022 People's Choice Awards: See the Full List of Winners\|magazine=[[Entertainment Weekly]]\|first=Lester Fabian\|last=Brathwaite\|date=December 6, 2022\|access-date=December 8, 2023\|archive-date=May 24, 2023\|archive-url=https://web.archive.org/web/20230524170536/https://ew.com/awards/peoples-choice-awards-2022-winners-list/\|url-status=live}}</ref> Favorite Album at the 2023 [[Nickelodeon Kids' Choice Awards]],<ref name="Nickelodeon">{{cite web\|url=https://www.nick.com/kids-choice-awards/articles/rwskx2/every-kids-choice-awards-2023-winner\|title=Every Kids' Choice Awards 2023 Winners\|publisher=[[Nickelodeon]]\|date=March 6, 2023\|access-date=December 8, 2023\|archive-date=November 28, 2023\|archive-url=https://web.archive.org/web/20231128044334/https://www.nick.com/kids-choice-awards/articles/rwskx2/every-kids-choice-awards-2023-winner\|url-status=live}}</ref> Pop Album of the Year at the [[2023 iHeartRadio Music Awards]],<ref name="iHeartAwards">{{Cite magazine\|url=https://www.billboard.com/music/awards/2023-iheartradio-music-awards-winners-list-1235293648/\|title=Here Are the 2023 iHeartRadio Music Awards Winners: Full List\|last=Atkinson\|first=Katie\|date=March 27, 2023\|magazine=[[Billboard (magazine)\|Billboard]]\|access-date=December 8, 2023\|archive-date=March 28, 2023\|archive-url=https://web.archive.org/web/20230328162749/https://www.billboard.com/music/awards/2023-iheartradio-music-awards-winners-list-1235293648/\|url-status=live}}</ref> and [[MTV Video Music Award for Album of the Year\|Album of the Year]] at the [[2023 MTV Video Music Awards]], where the ''Midnights'' songs and videos helped Swift win eight other awards, including [[MTV Video Music Award for Artist of the Year\|Artist of the Year]].<ref name=VMAs>{{Cite magazine \|last=Stenzel \|first=Wesley \|date=September 13, 2023 \|title=2023 VMAs Winners: See the Full List \|url=https://ew.com/mtv-video-music-awards/2023-vmas-winners-see-the-full-list/ \|access-date=September 13, 2023 \|magazine=[[Entertainment Weekly]] \|archive-date=September 13, 2023 \|archive-url=https://web.archive.org/web/20230913022515/https://ew.com/mtv-video-music-awards/2023-vmas-winners-see-the-full-list/ \|url-status=live }}</ref> At the [[66th Annual Grammy Awards]] in 2024, ''Midnights'' won [[Grammy Award for Best Pop Vocal Album\|Best Pop Vocal Album]] and [[Grammy Award for Album of the Year\|Album of the Year]]. It was Swift's fourth win for Album of the Year, making her the artist with the most wins in history.{{Efn\|Swift had won Album of the Year with ''[[Fearless (Taylor Swift album)\|Fearless]]'' in 2010, ''[[1989 (album)\|1989]]'' in 2016, and ''[[Folklore (Taylor Swift album)\|Folklore]]'' in ~~2020~~2021<ref>{{cite news\|url=https://www.nytimes.com/2024/02/04/arts/music/taylor-swift-grammy-album-of-the-year.html\|title=Taylor Swift Wins Album of the Year, Breaking a Record\|last=Sisario\|first=Ben\|author-link=Ben Sisario\|date=February 4, 2024\|newspaper=[[The New York Times]]\|url-access=limited\|access-date=February 15, 2024\|archive-date=February 13, 2024\|archive-url=https://web.archive.org/web/20240213053517/https://www.nytimes.com/2024/02/04/arts/music/taylor-swift-grammy-album-of-the-year.html\|url-status=live}}</ref>}} It also marked Swift's sixth nomination in that category and an all-time record for a female artist, tied with [[Barbra Streisand]].<ref>{{Cite news \|date=November 10, 2023 \|title=Grammy Awards 2024: Taylor Swift Breaks Nomination Record \|publisher=[[BBC News]] \|url=https://www.bbc.com/news/entertainment-arts-67381339 \|access-date=November 10, 2023 \|archive-date=November 10, 2023 \|archive-url=https://web.archive.org/web/20231110170901/https://www.bbc.com/news/entertainment-arts-67381339 \|url-status=live }}</ref> ''Midnights'' won album awards at the [[NetEase Cloud Music]] Awards in China,<ref name="NetEase">{{Cite news \|date=January 6, 2023 \|title=NetEase Cloud Music 2022 Music Awards: Xue Zhiqian, Deng Ziqi, Xu Song, Cai Xukun and others won \|url=https://inf.news/en/entertainment/fc2ea3e482f8e1646a345c5b97982895.html \|access-date=January 6, 2023 \|agency=iNews }}{{Dead link\|date=July 2024 \|bot=InternetArchiveBot \|fix-attempted=yes }}</ref> the [[RTHK International Pop Poll Awards]] in Hong Kong,<ref name="RTHK"/> the [[Japan Gold Disc Awards\|Gold Disc Awards]] in Japan,<ref name="JapanGold">{{Cite web \|script-title=ja:第37回日本ゴールドディスク大賞 \|trans-title=The 37th Japan Gold Disc Awards \|url=http://www.golddisc.jp/award/37/Prize_1.html \|access-date=March 9, 2023 \|publisher=[[Recording Industry Association of Japan]] \|language=ja \|archive-date=March 31, 2023 \|archive-url=https://web.archive.org/web/20230331120758/http://www.golddisc.jp/award/37/Prize_1.html \|url-status=live }}</ref> the [[Hungarian Music Awards\|Fonogram Awards]] in Hungary,<ref name="Fonogram">{{cite web\|url=http://www.fonogram.hu/jeloltek\|title=Jelölték 2023\|trans-title=2023 Nominees\|date=March 28, 2023\|publisher=[[Hungarian Music Awards]]\|access-date=March 29, 2023\|archive-date=March 9, 2018\|archive-url=https://web.archive.org/web/20180309185107/http://www.fonogram.hu/jeloltek\|url-status=live\|language=hu}}</ref> the [[Los 40 Music Awards]] in Spain,<ref name="Los40">{{cite magazine\|url=https://www.billboard.com/espanol/musica/los40-music-awards-2023-lista-completa-de-ganadores-1235463195/\|title=Manuel Turizo y Feid triunfan en LOS40 Music Awards 2023: Lista completa de ganadores\|trans-title=Manuel Turizo and Feid Triumph at LOS40 Music Awards 2023: Complete List of Winners\|date=November 3, 2023\|magazine=[[Billboard (magazine)\|Billboard]]\|language=es\|access-date=December 8, 2023\|archive-date=November 6, 2023\|archive-url=https://web.archive.org/web/20231106182318/https://www.billboard.com/espanol/musica/los40-music-awards-2023-lista-completa-de-ganadores-1235463195/\|url-status=live}}</ref> and the [[Danish Music Awards]] in Denmark.<ref name="DanishAwards">{{Cite magazine \|last=Strunk \|first=Espen \|date=November 16, 2023 \|title=Danish Music Awards 2023: Og vinderne er... \|trans-title=Danish Music Awards 2023: And the Winners Are... \|url=https://gaffa.dk/nyheder-fra-gaffa/2023/november/danish-music-awards-2023-og-vinderne-er/ \|magazine=[[Gaffa (magazine)\|Gaffa]] \|access-date=November 17, 2023 \|language=da \|archive-date=November 17, 2023 \|archive-url=https://web.archive.org/web/20231117021023/https://gaffa.dk/nyheder-fra-gaffa/2023/november/danish-music-awards-2023-og-vinderne-er/ \|url-status=live }}</ref> At the [[2023 ARIA Music Awards]] in Australia, it helped Swift win [[ARIA Award for Best International Artist\|Most Popular International Artist]].<ref name="ARIAAwards">{{cite magazine\|url=https://www.billboard.com/music/awards/troye-sivan-dmas-taylor-swift-2023-aria-awards-1235471303/\|title=Troye Sivan, DMA'S, Taylor Swift Among Big Winners at 2023 ARIA Awards\|magazine=[[Billboard (magazine)\|Billboard]]\|last=Brandle\|first=Lars\|date=November 15, 2023\|access-date=December 8, 2023\|archive-date=November 29, 2023\|archive-url=https://web.archive.org/web/20231129052259/https://www.billboard.com/music/awards/troye-sivan-dmas-taylor-swift-2023-aria-awards-1235471303/\|url-status=live}}</ref> It earned nominations at the ''Capricho'' Awards in Brazil,<ref name="Capricho">{{Cite magazine\|url=https://capricho.abril.com.br/entretenimento/ch-awards-2022-confira-a-lista-completa-de-vencedores/\|title=CH Awards 2022: confira a lista completa de vencedores\|trans-title=CH Awards 2022: See the Full List of Winners\|magazine=Capricho\|language=pt-br\|date=December 15, 2022\|access-date=December 8, 2023\|archive-date=December 17, 2022\|archive-url=https://web.archive.org/web/20221217022941/https://capricho.abril.com.br/entretenimento/ch-awards-2022-confira-a-lista-completa-de-vencedores/\|url-status=live}}</ref> the [[Juno Awards]] in Canada,<ref name="Juno">{{cite web\|url=https://www.cbc.ca/music/junos/junos-2023-full-list-of-winners-1.6772299\|title=Junos 2023: Full List of Winners\|publisher=[[Canadian Broadcasting Corporation]]\|date=March 14, 2023\|access-date=December 8, 2023\|archive-date=November 1, 2023\|archive-url=https://web.archive.org/web/20231101032214/https://www.cbc.ca/music/junos/junos-2023-full-list-of-winners-1.6772299\|url-status=live}}</ref> and the [[Gaffa Awards\|''Gaffa'' Awards]] in Denmark.<ref name="GaffaAwards">{{cite web\|url=https://gaffa.dk/gaffa-prisen-mappe/gaffa-prisen-vindere-2023/\|title=Og årets vindere af GAFFA-prisen er...\|trans-title=And the Winners for the Gaffa Awards Are...\|website=[[Gaffa (magazine)\|Gaffa]]\|language=da\|access-date=December 8, 2023\|archive-date=March 26, 2023\|archive-url=https://web.archive.org/web/20230326182016/https://gaffa.dk/gaffa-prisen-mappe/gaffa-prisen-vindere-2023/\|url-status=live}}</ref> Line 348: == Impact == ''Midnights'' received extensive press attention before and after its release. ''The Guardian''~~<nowiki/>~~{{'s}} Laura Snapes commented that the album was "likely to hang around longer" than other "superstar releases" by Swift's contemporaries because of her popularity on streaming services and the positive public image she had curated since her 2017 album ''Reputation''.<ref name="Snapes" /> In [[Fortune (magazine)\|''Fortune'']], Ashley Lutz argued that Swift's marketing strategy for ''Midnights'' proved she was a "business and marketing genius" akin to the [[Marvel Cinematic Universe]] superhero franchise.<ref name="Fortune" /> For Snapes and ''Billboard''~~<nowiki/>~~{{'s}} Katie Atkinson, ''Midnights'' came at a point when the public became invested in Swift's music after the critical success and reevaluation she received with the 2020 albums ''Folklore'' and ''Evermore'' and the 2021 re-recordings of ''Fearless'' and ''Red.''<ref name="Snapes" /><ref name="Unterberger3">{{Cite magazine \|last1=Unterberger \|first1=Andrew \|last2=Atkinson \|first2=Katie \|last3=Dailey \|first3=Hannah \|last4=Lipshutz \|first4=Jason \|last5=Lynch \|first5=Joe \|date=November 1, 2022 \|title=Five Burning Questions: Taylor Swift Makes Chart History With ''Midnights'' Debut \|url=https://www.billboard.com/music/chart-beat/taylor-swift-midnights-chart-history-five-burning-questions-1235164529/ \|access-date=December 7, 2023 \|magazine=[[Billboard (magazine)\|Billboard]] \|archive-date=November 2, 2022 \|archive-url=https://web.archive.org/web/20221102020117/https://www.billboard.com/music/chart-beat/taylor-swift-midnights-chart-history-five-burning-questions-1235164529/ \|url-status=live }}</ref> Publications said the album's commercial success attested to Swift's longevity in the music industry. According to ''Billboard'', it was the only album in 2022 that succeeded "evenly" across every consumption metric, namely streaming, album sales, and song downloads.<ref name="Caulfield-2023" /> Five ''Billboard'' journalists collectively agreed that Swift, upon ''Midnights''<nowiki/>' release, was "the biggest pop star in the world right now",<ref name="Unterberger3" /> and Yahr deemed 2022 a year of "all-Taylor all the time".<ref>{{Cite news \|last=Yahr \|first=Emily \|date=December 26, 2022 \|title=Analysis {{!}} 2022: The Year in Review (Taylor's Version) \|newspaper=[[The Washington Post]] \|url=https://www.washingtonpost.com/arts-entertainment/2022/12/26/taylor-swift-2022-midnights-ticketmaster/ \|url-status=live \|url-access=limited \|access-date=December 27, 2022 \|archive-url=https://web.archive.org/web/20221226194730/https://www.washingtonpost.com/arts-entertainment/2022/12/26/taylor-swift-2022-midnights-ticketmaster/ \|archive-date=December 26, 2022}}</ref> Molanphy argued that by employing savvy business tactics that tackled the constantly evolving chart rules, she broke previously "unthinkable" records by the likes of [[the Beatles]] and [[Drake (musician)\|Drake]], which was "mind-blowing" for a musician in the "17th year" of her career.<ref name="Molanphy-2022" /> For ''The Guardian'' economics journalist [[Greg Jericho]], it was an "amazing" feat that Swift remained culturally relevant "18 years into a recording career", a mark that surpassed the peak popularity of such musicians as [[the Rolling Stones]], [[David Bowie]], [[Bob Dylan]], [[Bruce Springsteen]], and [[U2]].<ref name="Jericho-2022" />{{efn\|Swift began her recording career at 16 with her [[Taylor Swift (album)\|self-titled debut album]] in 2006.<ref name="Unterberger3" /> The discrepancy in years calculated by Molanphy (17) and Jericho (18) might be due to some misunderstandings.}} Unterberger said the physical sales of ''Midnights'' were "not seen in decades",<ref>{{Cite magazine \|last=Schneider \|first=Marc \|date=October 30, 2023 \|title=9 Ways Taylor Swift Has Changed the Music Business \|url=https://www.billboard.com/lists/how-taylor-swift-changed-music-business/ \|access-date=December 7, 2023 \|magazine=[[Billboard (magazine)\|Billboard]] \|archive-date=July 24, 2023 \|archive-url=https://web.archive.org/web/20230724161024/https://www.billboard.com/lists/how-taylor-swift-changed-music-business/ \|url-status=live }}</ref> and Anna Nicolaou in the ''[[Financial Times]]'' said they were unseen since the "1990s boy bands" era, labeling Swift "the last pop superstar".<ref name="Nicolaou" /> The music publisher [[Matt Pincus]] called Swift "basically an [[intellectual property]] franchise [... like] a [[DC Extended Universe\|DC movie]]".<ref name="Nicolaou">{{Cite news \|last=Nicolaou \|first=Anna \|date=October 27, 2022 \|title=Is Taylor Swift the Last Pop Superstar? \|newspaper=[[Financial Times]] \|url=https://www.ft.com/content/9cd1cd39-d4f5-45cd-8b72-24a1882b010b \|url-status=live \|url-access=subscription \|access-date=October 27, 2022 \|archive-url=https://web.archive.org/web/20221030163019/https://www.ft.com/content/9cd1cd39-d4f5-45cd-8b72-24a1882b010b \|archive-date=October 30, 2022}}</ref> Noting a 2021 article from ''The New York Times'' that asked "if [[Adele]] couldn't sell more than a million albums in a single week, could any artist?" after her album ''[[30 (album)\|30]]'' missed the mark, ''Rolling Stone''~~<nowiki/>~~{{'s}} Ethan Millman responded that Swift "has once again moved the goalposts regarding what the music industry can see as possible from a major pop star."<ref>{{Cite magazine \|last=Millman \|first=Ethan \|date=October 25, 2022 \|title=Taylor Swift Is the First Artist to Sell 1 Million Records in Week One Since... Taylor Swift in 2017 \|url=https://www.rollingstone.com/music/music-news/taylor-swift-first-artist-1-million-records-week-one-1234617977/ \|url-status=live \|magazine=[[Rolling Stone]] \|archive-url=https://web.archive.org/web/20221025220306/https://www.rollingstone.com/music/music-news/taylor-swift-first-artist-1-million-records-week-one-1234617977/ \|archive-date=October 25, 2022 \|access-date=October 26, 2022 \|url-access=limited}}</ref> Swift shared on ''The Tonight Show with Jimmy Fallon'' that she was astounded by the success: "I'm feeling very overwhelmed by the fans love for the record. I'm 32, so we're considered geriatric pop stars."<ref>{{Cite magazine \|last=Dailey \|first=Hannah \|date=December 22, 2022 \|title=Here Are All of Taylor Swift's Biggest Accomplishments in 2022 \|url=https://www.billboard.com/lists/taylor-swift-biggest-accomplishments-2022/ \|access-date=December 1, 2023 \|magazine=[[Billboard (magazine)\|Billboard]] \|archive-date=April 30, 2023 \|archive-url=https://web.archive.org/web/20230430000907/https://www.billboard.com/lists/taylor-swift-biggest-accomplishments-2022/ \|url-status=live }}</ref> ''Billboard'' commented in November 2022 that although the commercial success of ''Midnights'' was undisputable, "the legacy of the album within [Swift's] catalog [...] remains to be seen."<ref name="Unterberger3" /> Molanphy observed that when the initial reviews were out, "few seem to think ''Midnights'' is Swift's very best album" and "nobody seems to agree on what [its] best or worst songs are."<ref name="Molanphy-2022" /> Within one year of its release, on the rankings of Swift's 10 studio albums, ''Midnights'' appeared fifth on ''NME''<ref>{{Cite magazine \|last=Mylrea \|first=Hannah \|date=October 27, 2023 \|title=Taylor Swift: Every Single Album Ranked and Rated \|url=https://www.nme.com/en_asia/features/taylor-swift-best-albums-ranked-in-order-2841752 \|access-date=December 7, 2023 \|magazine=[[NME]] \|archive-date=December 7, 2023 \|archive-url=https://web.archive.org/web/20231207180656/https://www.nme.com/en_asia/features/taylor-swift-best-albums-ranked-in-order-2841752 \|url-status=live }}</ref> and ''Entertainment Weekly''<ref name="Nuss" /> and sixth on ''Paste'',<ref>{{Cite web \|date=August 2, 2023 \|title=Every Taylor Swift Album Ranked \|url=https://www.pastemagazine.com/music/taylor-swift/best-taylor-swift-albulms-ranked \|access-date=December 7, 2023 \|magazine=[[Paste (magazine)\|Paste]] \|archive-date=December 12, 2023 \|archive-url=https://web.archive.org/web/20231212135621/https://www.pastemagazine.com/music/taylor-swift/best-taylor-swift-albulms-ranked \|url-status=live }}</ref> ''Spin'',<ref>{{Cite magazine \|last=Shipley \|first=Al \|date=December 13, 2022 \|title=Every Taylor Swift Album, Ranked \|url=https://www.spin.com/2022/12/best-taylor-swift-albums/ \|access-date=December 7, 2023 \|magazine=[[Spin (magazine)\|Spin]] \|archive-date=January 25, 2023 \|archive-url=https://web.archive.org/web/20230125155117/https://www.spin.com/2022/12/best-taylor-swift-albums/ \|url-status=live }}</ref> and ''Slant Magazine''.<ref>{{Cite magazine \|date=October 25, 2022 \|title=All 10 Taylor Swift Albums Ranked \|url=https://www.slantmagazine.com/features/every-taylor-swift-album-ranked/ \|access-date=December 7, 2023 \|magazine=[[Slant Magazine]] \|archive-date=November 6, 2023 \|archive-url=https://web.archive.org/web/20231106160723/https://www.slantmagazine.com/features/every-taylor-swift-album-ranked/ \|url-status=live }}</ref> In an October 2023 article for ''The Guardian'', Snapes dubbed the album Swift's "first consolidation effort" that signaled "a more sustainable, experimental, adult kind of music career".<ref>{{Cite news \|last=Snapes \|first=Laura \|date=October 30, 2023 \|title=Baby, One More Time: Why Madonna, Britney Spears and Taylor Swift Are All On a Nostalgia Trip \|url=https://www.theguardian.com/music/2023/oct/30/baby-one-more-time-why-madonna-britney-spears-and-taylor-swift-are-all-on-a-nostalgia-trip \|access-date=May 10, 2024 \|work=[[The Guardian]] \|archive-date=November 2, 2023 \|archive-url=https://web.archive.org/web/20231102223212/https://www.theguardian.com/music/2023/oct/30/baby-one-more-time-why-madonna-britney-spears-and-taylor-swift-are-all-on-a-nostalgia-trip \|url-status=live }}</ref> Line 745: \| 62 \|- ! scope="row"\| New Zealand Albums (RMNZ)<ref>{{cite web\|url=https://~~nztop40~~aotearoamusiccharts.co.nz/~~chart~~archive/annual-albums~~?chart=5467~~/2022-12-31\|title=Top Selling Albums of 2022\|publisher=[[Recorded Music NZ]]\|access-date=December 22, 2022\|archive-date=December 21, 2022\|archive-url=https://web.archive.org/web/20221221072418/https://nztop40.co.nz/chart/albums?chart=5467\|url-status=live}}</ref> \| 2 \|- Line 813: \| 46 \|- ! scope="row"\| New Zealand Albums (RMNZ)<ref>{{cite web\|url=https://~~nztop40~~aotearoamusiccharts.co.nz/~~chart~~archive/annual-albums~~?chart=5732~~/2023-12-31\|title=Top Selling Albums of 2023\|publisher=[[Recorded Music NZ]]\|access-date=December 22, 2023\|archive-date=December 21, 2023\|url-status=live\|archive-url=https://web.archive.org/web/20231221165646/https://nztop40.co.nz/chart/albums?chart=5732}}</ref> \| 3 \|- Line 847: {{Certification Table Entry\|region=Italy\|type=album\|award=Platinum\|relyear=2022\|certyear=2023\|access-date=July 17, 2023}} {{Certification Table Entry\|region=Mexico\|artist=Taylor Swift\|title=Midnights\|award=Platinum\|type=album\|relyear=2022\|certyear=2023\|access-date=September 4, 2023}} {{Certification Table Entry\|region=New Zealand\|artist=Taylor Swift\|title=Midnights\|type=album\|award=Platinum\|number=4~~\|id=5748~~\|relyear=2022\|certyear=2024\|id=2024-01-26\|source=newchart\|access-date=~~January 26,~~ 2024-11-20\|refname="RMNZ"}} {{Certification Table Entry\|region=Norway\|artist=Taylor Swift\|title=Midnights\|award=Gold\|type=album\|relyear=2022\|certyear=2023\|access-date=April 11, 2023}} {{Certification Table Entry\|region=Poland\|artist=Taylor Swift\|title=Midnights\|award=Platinum\|number=2\|type=album\|relyear=2022\|certyear=2023\|access-date=December 21, 2023\|refname="ZPAV"}}