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The spiel got more widespread attention in the late 70s in a series of commercials for [[Anheuser-Busch]] Natural Light Beer. Saluga appeared alongside comedian/pitchman [[Norm Crosby]] echoing (in a roundabout way) Norm's advice to unknowing customers: "Well, y'doesn't hasta call it Anheuser Busch Natural Light Beer, and y'doesn't hasta call it 'Busch Natural.' Just say 'Natural!'" This before launching into the "You can call me Ray" tirade at the mere mention of the word "name".
In 1979, Raymond J. Johnson appeared in a TV commercial for a [[Simon (game)|Simon]]-like electronic game called Einstein.<ref>[http://www.youtube.com/watch?v=ySyqHYANV7o Einstein commercial] at [[YouTube]]</ref>
Capitalizing on the relative fame of Raymond J. Johnson, Jr., in 1979, Saluga, and Evilan Tom released a [[disco]] [[single (music)|single]] called "Dancin' Johnson."
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