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{{Short description|Type of design}}
{{Citation style|date=February 2018}}
'''Service design''' is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the [[service provider]] and its users. Service design may function as a way to inform changes to an existing service or create a new service entirely.<ref>{{Cite web |title=Introduction to Service Design: What It Is and How It Works |url=https://careerfoundry.com/en/blog/ux-design/what-is-service-design-how-to-implement-service-design-processes/ |access-date=2022-08-31 |website=careerfoundry.com |language=en-US}}</ref>
The purpose of service design methodologies is to establish the most effective practices for designing services, according to both the needs of users and the competencies and capabilities of service providers. If a successful method of service design is adapted then the service will be user-friendly and relevant to the users, while being sustainable and competitive for the service provider. For this purpose, service design uses methods and tools derived from different disciplines, ranging from [[ethnography]]<ref>{{Cite book|title=Designing with Video, focusing the user-centred design process|last1=Ylirisku|first1=Salu Pekka|last2=Buur|first2=Jacob|publisher=Springer|year=2007|isbn=978-1-84628-961-3}}</ref><ref>{{Cite web|url=http://www.ida.liu.se/~steho87/iasdr/SegelstromRaijmakersHolmlid.pdf|title=Thinking and Doing Ethnography in Service Design|last1=Segelström|first1=Fabian|last2=Raijmakers|first2=Bas|date=January 2009|publisher=Linköping University, Department of Computer and Information Science|access-date=2018-02-27|last3=Holmlid|first3=Stefan}}</ref><ref name=":8">{{Cite journal|last1=Buur|first1=Jacob|last2=Binder|first2=Thomas|last3=Brandt|first3=Eva|date=2000-01-01|title=Taking Video beyond 'Hard Data' in User Centred Design|url=https://www.researchgate.net/publication/242609565|journal=Participatory Design Conference}}</ref><ref name=":9">{{Cite book|chapter-url=https://www.researchgate.net/publication/221045754|title=Video card game: an augmented environment for user centred design discussions.|last1=Buur|first1=Jacob|last2=Soendergaard|first2=Astrid|date=2000-01-01|publisher=Designing Augmented Reality Environments|pages=63–69|doi=10.1145/354666.354673|chapter=Video card game|s2cid=3080267}}</ref> to [[information science|information]] and [[management science]]<ref name=":6">{{Cite journal|url=https://www.researchgate.net/publication/245167505|title=Developing new product service systems (PSS): methodologies and operational tools|journal=Journal of Cleaner Production|last=Morelli|first=Nicola|date=2006-12-31|volume=14|issue=17|pages=1495–1501|doi=10.1016/j.jclepro.2006.01.023}}</ref> to [[interaction design]].<ref name=":0">{{Cite journal|last=Holmlid|first=Stefan|date=2007-05-27|title=Interaction Design and Service Design, Expanding a Comparison of Design Disciplines|url=http://www.nordes.org/opj/index.php/n13/article/view/157|journal=Nordes|series=Nordes 2007: Design Inquiries |volume=1 |issue=2|doi=10.21606/nordes.2007.031 |isbn=9781912294466 |s2cid=109110352 |issn=1604-9705|via=nordes.org in proceedings from Nordic Design Research Conference, Design Inquiries}}</ref><ref>{{Cite journal|last1=Sophia|first1=Parker|last2=Heapy|first2=Joe|date=2006-07-01|title=The Journey to the Interface, how public service design can connect users to reform|url=http://socialinnovation.typepad.com/files/journey-to-the-interface.pdf|journal=Demos}}</ref> Service design concepts and ideas are typically portrayed visually, using different representation techniques according to the culture, skill and level of understanding of the stakeholders involved in the service processes (Krucken and Meroni, 2006).<ref>{{Cite journal|last1=Morelli|first1=Nicola|last2=Tollestrup|first2=Christian|date=2009-02-23|title=New Representation Techniques for Designing in a Systemic Perspective|url=http://www.nordes.org/opj/index.php/n13/article/view/148|journal=Nordes|publication-date=2007|issue=2|issn=1604-9705}}</ref>
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