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'''TaylorMade Golf Company''' is an American [[sports equipment]] manufacturing company based in [[Carlsbad, California]], [[United States]]. The company focuses on the [[golf equipment]] market, producing [[golf club]]s, [[golf ball|balls]], and [[clothing]]. TaylorMade Golf is currently a [[subsidiary]] of Centroid Investment
TaylorMade's initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market.<ref>{{Cite web|url=http://www.fundinguniverse.com/company-histories/taylor-made-golf-co-history/|title=History of Taylor Made Golf Co. – FundingUniverse|website=www.fundinguniverse.com}}</ref> In September 2012, [[Outside (magazine)|''Outside'']] magazine named TaylorMade one of America's "Best Places to Work".<ref>{{cite web|url=http://www.pga.com/golf-equipment/golf-buzz/taylormade-named-one-outsides-best-places-work|title=TaylorMade named one of Outside's best places to work|work=PGA.com}}</ref>
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=== Sale to Adidas (1997) ===
Shortly after the Adidas [[Mergers and acquisitions|acquisition]], the image and focus of TaylorMade were redirected to take over the driver market; the company succeeded in achieving this goal in late 2005, when it officially became the top driver in golf. TaylorMade bought golf clothing companies [[Ashworth (clothing)|Ashworth]] in 2008 and [[Adams Golf]] in 2012 but sold them to KPS Capital Partners in 2017.<ref>{{
=== Sale to KPS Capital Partners (2017) ===
In 2017 it was announced that [[Tiger Woods]] and [[Rory McIlroy]] had signed with TaylorMade after [[Nike, Inc.|Nike]]'s golf division closed.<ref>{{cite web |url=https://www.golfdigest.com/story/2017-tiger-woods-signing-with-taylormade-among-equipment-stories-of-the-year |title = Tiger Woods signing with TaylorMade among equipment stories of the year {{!}} Golf News and Tour Information {{!}} Golf Digest}}</ref><ref>{{cite
On May 10, 2017 it was announced that [[KPS Capital Partners]] acquired TaylorMade for US$425 million.<ref>{{Cite news|url=https://www.forbes.com/sites/erikmatuszewski/2017/05/13/this-week-in-golf-biz-taylormade-is-sold-mcilroys-100-million-deal-pxgs-new-wedges/#293b8ccf1041|title=This Week In Golf Biz: TaylorMade Is Sold, McIlroy's $100 Million Deal, PXG's New Wedges|last=Matuszewski|first=Erik|work=Forbes|access-date=2017-11-07|language=en}}</ref> The deal was completed in November of 2017.<ref>{{Cite web|url=https://golf.com/gear/taylormade-golf-sold-for-425-million-to-kps-capital-partners-lp/|title=TaylorMade Golf sold for $425 million to KPS Capital Partners LP}}</ref>
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=== Sale to Centroid Investment Partners (2021) ===
On February 2, 2021 the New York Times reported that KPS had hired [[Morgan Stanley]] to run a sale of
On May 11, 2021 Centroid Investment Partners - a Korean private equity firm - signed a definitive agreement to purchase
===Sun Day Red (2024)===
On February 12, 2024, TaylorMade partnered with [[Tiger Woods]] to launch the golfer's apparel line, Sun Day Red.<ref>{{cite web|last=Romero|first=Brittany|url=https://www.golfdigest.com/story/tiger-woods-apparel-announcement-taylormade-sunday-red|title=Tiger Woods announces new apparel line Sun Day Red|work=[[Golf Digest]]|date=February 12, 2024|accessdate=February 12, 2024}}</ref><ref>{{cite web|last1=Hirsch|first1=Lauren|last2=Friedman|first2=Vanessa|url=https://www.nytimes.com/2024/02/12/business/tiger-woods-sun-day-red.html|title=Tiger Woods Introduces His New Brand: Sun Day Red|work=[[The New York Times]]|date=February 12, 2024|accessdate=February 12, 2024}}</ref>
== Parent companies ==
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== Endorsements ==
As with most golf equipment companies, TaylorMade maintain endorsement deals with many [[professional golfer]]s on the leading [[professional golf tour|tours]], including past [[Official World Golf Ranking|world number ones]]
==See also==
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{{Sports equipment brands}}
{{Tiger Woods}}
[[Category:1979 establishments in Illinois]]
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