Toni Storm: Difference between revisions

| billed = [[Gold Coast, Queensland|Gold Coast]], Australia<ref name="WWE Profile" /><br>'''Stage 7 at [[Warner Bros. Studios, Burbank|Warner Studios]]''' (as "Timeless" Toni Storm)

'''Toni Rossall''' (born 19 October 1995), better known by the [[ring name]] '''Toni Storm''', is a New Zealand-Australian [[professional wrestler]]. {{As of|March 2022}}, she is signed to [[All Elite Wrestling]] (AEW), where she currently performs with the [[epithet]] '''"Timeless" Toni Storm''', and is a record-tying three-time former [[AEW Women's World Champion]]. Prior to signing with AEW, Rossall worked for [[WWE]]. where she was a former one-timean [[NXT UK Women's Champion]].

Rossall began training at a small Gold Coast based wrestling company and debuted when she was 13 years old.<ref>{{Cite web|url=https://foxsports.com.au/wwe/a-debut-at-13-wrestling-around-the-world-and-living-her-dream-toni-storm-is-wrestlings-next-big-womens-star/news-story/bb37be8ffabd6425a93de7143b4941d9|title=A debut at 13, wrestling around the world and living her dream: Toni Storm is wrestling's next big women's star|date=29 April 2018|website=[[Fox Sports (Australia)]]|access-date=21 November 2021|archive-date=21 November 2021|archive-url=https://web.archive.org/web/20211121053142/https://www.foxsports.com.au/wwe/a-debut-at-13-wrestling-around-the-world-and-living-her-dream-toni-storm-is-wrestlings-next-big-womens-star/news-story/bb37be8ffabd6425a93de7143b4941d9|url-status=live}}</ref> AtAfter thefive ageyears of 13honing (asher perskills anwith interviewthat company, she gavedecided toat ESPN)the sheage decidedof 18 that she wanted to receive further training to become a better wrestler, and got her mother's permission to move to England and live with her [[Liverpool]]-based British grandmother.<ref name="ESPN">{{cite web|url=http://www.espn.com/espnw/culture/feature/article/20533915/mae-young-competitor-toni-storm-proud-humble-wrestling-roots|title=Mae Young competitor Toni Storm is proud of her humble wrestling roots|last=Hurd|first=Sean|date=4 September 2017|work=[[ESPN]]|access-date=11 September 2017|archive-date=10 September 2017|archive-url=https://web.archive.org/web/20170910054029/http://www.espn.com/espnw/culture/feature/article/20533915/mae-young-competitor-toni-storm-proud-humble-wrestling-roots|url-status=live}}</ref><ref name=TokyoSports>{{cite web|url=http://www.tokyo-sports.co.jp/prores/womens_prores/694962/|script-title=ja:【スターダム】トニー・ストーム 得意技の名前の由来は？|date=8 June 2017|access-date=8 June 2017|work=[[Tokyo Sports]]|language=ja|archive-date=15 June 2017|archive-url=https://web.archive.org/web/20170615101221/http://www.tokyo-sports.co.jp/prores/womens_prores/694962/|url-status=live}}</ref> While there, she trained under [[Dean Allmark]].<ref name=ESPN /> She then started working internationally in countries such as Finland, France, Germany, and Spain.<ref name=ESPN /> She took part in a WWE tryout camp in [[Melbourne]] during WWE's 2014 Australian tour,<ref>{{cite web|last=Dunn|first=David|url=http://www.nzpwi.co.nz/2014/08/wwe-tryouts-begin-in-melbourne-today/|title=WWE tryouts begin in Melbourne today|publisher=NZPWI|date=6 August 2014|access-date=4 October 2016|archive-date=26 April 2017|archive-url=https://web.archive.org/web/20170426230758/http://www.nzpwi.co.nz/2014/08/wwe-tryouts-begin-in-melbourne-today/|url-status=live}}</ref> and attended another tryout camp in [[Manchester]] during WWE's 2015 UK tour.<ref>{{cite web|url=http://www.diva-dirt.com/117642/women-receive-wwe-tryouts-during-uk-tour/|title=Women Receive WWE Tryouts During UK Tour|publisher=Diva Dirt|date=11 November 2015|access-date=4 October 2016|archive-date=15 August 2016|archive-url=https://web.archive.org/web/20160815222504/http://www.diva-dirt.com/117642/women-receive-wwe-tryouts-during-uk-tour/|url-status=live}}</ref>

At [[Double or Nothing (2023)|Double or Nothing]], Storm defeated Hayter to win her record-setting second AEW Women's World Championship.<ref>{{cite web|last=Powell|first=Jason|title=AEW Double Or Nothing results: Powell's live review of MJF vs. Darby Allin vs. Jack Perry vs. Sammy Guevara in a four-way for the AEW World Championship, The Elite vs. BCC in Anarchy in the Arena, Jamie Hayter vs. Toni Storm for the AEW Women's Title, Jade Cargill vs. Taya Valkyrie for the TBS Title, Adam Cole vs. Chris Jericho in an unsanctioned match|url=https://prowrestling.net/site/2023/05/28/aew-double-or-nothing-results-powells-live-review-of-mjf-vs-darby-allin-vs-jack-perry-vs-sammy-guevara-in-a-four-way-for-the-aew-world-championship-the-elite-vs-bcc-in-anarchy-in-the-arena-ja/|work=Pro Wrestling Dot Net|date=28 May 2023|access-date=29 May 2023|archive-date=28 May 2023|archive-url=https://web.archive.org/web/20230528221037/https://prowrestling.net/site/2023/05/28/aew-double-or-nothing-results-powells-live-review-of-mjf-vs-darby-allin-vs-jack-perry-vs-sammy-guevara-in-a-four-way-for-the-aew-world-championship-the-elite-vs-bcc-in-anarchy-in-the-arena-ja/|url-status=live}}</ref> On the first episode of ''[[AEW Collision|Collision]]'' on 17 June, Storm and Soho made the debut in a tag team match against Blue and [[NJPW Strong Women's Champion]] Willow Nightingale.<ref>{{cite web|url=https://prowrestling.net/site/2023/06/17/aew-collision-results-6-17-powells-live-review-of-cm-punk-and-ftr-vs-samoa-joe-jay-white-and-juice-robinson-wardlow-vs-luchasaurus-for-the-tnt-title-toni-storm-and-ruby-soho-vs-w/|title=AEW Collision results (6/17): Powell's live review of CM Punk and FTR vs. Samoa Joe, Jay White, and Juice Robinson, Wardlow vs. Luchasaurus for the TNT Title, Toni Storm and Ruby Soho vs. Willow Nightingale and Skye Blue, Andrade El Idolo vs. Buddy Matthews, Miro in action|work=Pro Wrestling Dot Net|first=Jason|last=Powell|date=17 June 2023|access-date=23 June 2023|archive-url=https://web.archive.org/web/20230619013216/https://prowrestling.net/site/2023/06/17/aew-collision-results-6-17-powells-live-review-of-cm-punk-and-ftr-vs-samoa-joe-jay-white-and-juice-robinson-wardlow-vs-luchasaurus-for-the-tnt-title-toni-storm-and-ruby-soho-vs-w/|archive-date=19 June 2023|url-status=live}}</ref> Storm then retained her title against Nightingale at [[Forbidden Door (2023)|Forbidden Door]].<ref>{{cite web|url=https://www.fightful.com/wrestling/toni-storm-beats-willow-nightingale-retains-aew-women-s-world-title-aew-x-njpw-forbidden-door|title=Toni Storm Beats Willow Nightingale, Retains AEW Women's World Title At AEW x NJPW Forbidden Door|last=Tessier|first=Colin|date=25 June 2023|website=Fightful|access-date=27 June 2023|archive-date=27 June 2023|archive-url=https://web.archive.org/web/20230627020528/https://www.fightful.com/wrestling/toni-storm-beats-willow-nightingale-retains-aew-women-s-world-title-aew-x-njpw-forbidden-door|url-status=live}}</ref> In July, Storm defeated [[Taya Valkyrie]] in a title match at [[Battle of the Belts VII]].<ref>{{cite web|url=https://www.allelitewrestling.com/post/aew-collision-and-battle-of-the-belts-vii-results-for-july-15-2023|title=AEW Collision and Battle of the Belts VII Results for July 15, 2023|author=AEW Staff|work=[[All Elite Wrestling]]|date=16 July 2023|access-date=18 July 2023|archive-date=18 July 2023|archive-url=https://web.archive.org/web/20230718015816/https://www.allelitewrestling.com/post/aew-collision-and-battle-of-the-belts-vii-results-for-july-15-2023|url-status=live}}</ref> On 2 August episode of ''[[List of AEW Dynamite special episodes#2023|Dynamite]]'' [[List of AEW Dynamite special episodes#2023|200]], Storm lost the title to Hikaru Shida, ending her second reign at 66 days.<ref>{{cite web|url=https://www.postwrestling.com/2023/08/02/aew-dynamite-200-results-kenny-omega-young-bucks-in-action-anything-goes-match/|title=AEW Dynamite 200 Results: Hikaru Shida Wins Women’sWomen's Title, Rob Van Dam Appears|last=Siino|first=John|date=2 August 2023|website=[[POST Wrestling]]|access-date=8 August 2023|archive-date=3 August 2023|archive-url=https://web.archive.org/web/20230803194403/https://www.postwrestling.com/2023/08/02/aew-dynamite-200-results-kenny-omega-young-bucks-in-action-anything-goes-match/|url-status=live}}</ref><ref name="AEWChampion" /> Storm failed to regain the title in a [[four-way match]] involving Shida, Saraya, and Baker at [[All In (2023)|All In]] where she got pinned by Saraya.<ref>{{cite web|url=https://www.allelitewrestling.com/post/aew-all-in-london-results|title=AEW All In: London Results|author=AEW Staff|work=All Elite Wrestling|date=27 August 2023|access-date=29 August 2023|archive-date=29 August 2023|archive-url=https://web.archive.org/web/20230829174246/https://www.allelitewrestling.com/post/aew-all-in-london-results|url-status=live}}</ref> At [[All Out (2023)|All Out]], Storm turned on The Outcasts when she stopped Soho from using spray paint against [[AEW TBS Champion]] [[Kris Statlander]] in their title match.<ref>{{Cite web|last=Chiari|first=Mike|title=Kris Statlander Defeats Ruby Soho to Retain AEW TBS Championship at All Out 2023|url=https://bleacherreport.com/articles/10087794-kris-statlander-defeats-ruby-soho-to-retain-aew-tbs-championship-at-all-out-2023|access-date=5 October 2023|website=Bleacher Report|language=en|archive-date=11 September 2023|archive-url=https://web.archive.org/web/20230911114122/https://bleacherreport.com/articles/10087794-kris-statlander-defeats-ruby-soho-to-retain-aew-tbs-championship-at-all-out-2023|url-status=live}}</ref> At [[AEW Grand Slam (2023)|Grand Slam]], Storm failed to win the AEW Women's World Championship from Saraya.<ref>{{Cite web|last=IV|first=Ross W. Berman|date=21 September 2023|title=Saraya Retains AEW Women's World Title Against Toni Storm On Dynamite Grand Slam|url=https://www.wrestlinginc.com/1400085/saraya-retains-aew-womens-world-title-toni-storm-dynamite-grand-slam/|access-date=5 October 2023|website=Wrestling Inc.|language=en-US|archive-date=21 September 2023|archive-url=https://web.archive.org/web/20230921161040/https://www.wrestlinginc.com/1400085/saraya-retains-aew-womens-world-title-toni-storm-dynamite-grand-slam/|url-status=live}}</ref>

Devastated about losing the AEW Women's World Championship to Hikaru Shida at ''Dynamite'' 200, Storm began to transition to a new on-screen [[gimmick (professional wrestling)|persona]] of a demanding and paranoid [[Golden Age of Hollywood]] starlet.<ref name="Gloria Swanson comparison">{{cite web|last=Bryant|first=David|date=22 August 2023|title=Aew Collision Hits & Misses (8/19): Disguised Cm Punk Vs. Samoa Joe, Christian’sChristian's Brilliance, Toni Storm As Gloria Swanson, As Tough As They Come, Christian Vs. Darby, Miro’sMiro's Promo|url=https://www.pwtorch.com/site/2023/08/22/aew-collision-hits-misses-8-19-disguised-cm-punk-vs-samoa-joe-christians-brilliance-toni-storm-as-gloria-swanson-as-tough-as-they-come-christian-vs-darby-miros-promo/|access-date=5 October 2023|work=[[Pro Wrestling Torch]]|quote=|archive-date=23 August 2023|archive-url=https://web.archive.org/web/20230823070954/https://www.pwtorch.com/site/2023/08/22/aew-collision-hits-misses-8-19-disguised-cm-punk-vs-samoa-joe-christians-brilliance-toni-storm-as-gloria-swanson-as-tough-as-they-come-christian-vs-darby-miros-promo/|url-status=live}}</ref><ref name="f4wonline_aew-dynamite">{{cite news|last=Howard|first=Ryan|date=13 September 2023|title=AEW Dynamite live results: World title eliminator tournament finals|work=[[Wrestling Observer Newsletter]]|location=|url=https://www.f4wonline.com/news/aew/results/aew-dynamite-live-results-world-title-eliminator-tournament-finals|access-date=5 October 2023|archive-date=29 September 2023|archive-url=https://web.archive.org/web/20230929145950/https://www.f4wonline.com/news/aew/results/aew-dynamite-live-results-world-title-eliminator-tournament-finals|url-status=live}}</ref> Storm eventually dubbed herself as '''"Timeless" Toni Storm''' on 4 October episode of ''Dynamite''.<ref>{{cite news|last=Howard|first=Ryan|date=4 October 2023|title=AEW Dynamite Anniversary live results: Adam Copeland debut promo|work=[[Wrestling Observer Newsletter]]|location=|url=https://www.f4wonline.com/news/aew/results/aew-dynamite-anniversary-live-results-adam-copeland-debut-promo|access-date=5 October 2023|archive-date=5 October 2023|archive-url=https://web.archive.org/web/20231005163508/https://www.f4wonline.com/news/aew/results/aew-dynamite-anniversary-live-results-adam-copeland-debut-promo|url-status=live}}</ref> Following the 25 October episode of ''Dynamite'', Storm began to be accompanied in vignettes and to the ring by [[Dr. Luther|Luther]], who serves as her personal [[butler]].<ref>{{cite news |last=Strode |first=Cory |date=25 October 2023 |title=Complete AEW Dynamite Report |url=https://www.pwinsider.com/article/176700/aew-dynamite-in-philly-blog.html?p=1 |work=[[Pro Wrestling Insider]] |location= |access-date=26 October 2023}}</ref><ref>{{Cite web |last=Pritchard |first=Bill |date=30 October 2023 |title=AEW Star Undergoes Slight Name Change |url=https://www.wrestlezone.com/news/1417325-aew-star-undergoes-slight-name-change |access-date=3 November 2023 |website=Wrestlezone |language=en-US}}</ref> In the same episode of ''Dynamite'', it was announced that Storm would face Shida for the AEW Women's World Championship at [[Full Gear (2023)|Full Gear]].<ref>{{Cite web |last=Rueter |first=Sean |date=25 October 2023 |title=Toni Storm with the best PPV match announcement ever |url=https://www.cagesideseats.com/aew/2023/10/25/23932660/toni-storm-full-gear-aew-womens-world-title-match-silent-film-announcement-video-dynamite |access-date=3 November 2023 |website=Cageside Seats |language=en}}</ref> In the shows that followed after the announcement, Storm has been appearing after Shida's matches in attempts to steal Shida's spotlight to Shida's initial confusion and later, annoyance, causing Shida to attack Storm after one of her spotlight stealing attempts.<ref>{{Citation |title=Ruby Soho gets her shot against AEW Women’sWomen's World Champ Hikaru Shida! {{!}} 10/25/23, AEW Dynamite | date=25 October 2023 |url=https://www.youtube.com/watch?v=xqMCmTJmRg8&t=242s |access-date=3 November 2023 |language=en}}</ref><ref>{{Citation |title=AEW Women’sWomen's Champ Hikaru Shida puts the title on the line against Abadon! {{!}} 10/28/23, AEW Collision | date=28 October 2023 |url=https://www.youtube.com/watch?v=eWSobRJB5-E&t=278s |access-date=3 November 2023 |language=en}}</ref><ref>{{Citation |title=Did Willow Nightingale wrestle the AEW Women’sWomen's Title away from Hikaru Shida? {{!}} 11/1/23, AEW Dynamite | date=November 2023 |url=https://www.youtube.com/watch?v=UVOiTX_eaQc&t=317s |access-date=3 November 2023 |language=en}}</ref> On the 8 November of ''Dynamite'', the debuting [[Mariah May]] was introduced as an over-the-top fan of Storm.<ref>{{Cite web |last=Rueter |first=Sean |date=2023-11-08 |title=Mariah May arrives in AEW as a Toni Storm fangirl |url=https://www.cagesideseats.com/aew/2023/11/8/23953298/mariah-may-debuts-aew-dynamite-video-all-elite-toni-storm-fangirl-gimmick |access-date=2023-12-17 |website=Cageside Seats |language=en}}</ref><ref>{{Cite web |last=Droste |first=Ryan |date=2023-11-09 |title=Mariah May, Toni Storm Storyline Inspired By 'All About Eve'? |url=https://www.sescoops.com/news/mariah-may-toni-storm-storyline-inspired-by-all-about-eve |access-date=2023-12-17 |website=SE Scoops {{!}} Wrestling News, Results & Interviews |language=en}}</ref> In the following months, Storm adopted Mariah May as an "understudy" and protégé.<ref>{{cite news |last=Renner |first=Ethan |date=6 March 2024 |title=Okada & The Elite trios debut announced for AEW Collision |url=https://www.f4wonline.com/news/aew/okada-the-elite-trios-debut-announced-for-aew-collision |work=[[Wrestling Observer Newsletter]] |location= |access-date=11 March 2024 |quote=Storm's protege Mariah May}}</ref><ref>{{cite AV media |people=John Pollock, Wai Ting |date=7 March 2024 |title=AEW Dynamite 3/6/24 Review |trans-title= |type= |language= |url=https://www.youtube.com/watch?v=R51dUw4crt8&ab_channel=POSTWrestling |access-date= |archive-url= |archive-date= |format= |time=1:04:00 |location= |work=[[Post Wrestling]] |id= |isbn= |oclc= |quote=It's perfect for the understudy type of character that she's playing |ref=}}</ref> At Full Gear on 18 November, Storm defeated Shida to win the AEW Women's World Championship for a record-tying third time.<ref>{{cite web|url=https://www.f4wonline.com/news/aew/toni-storm-regains-womens-title-at-aew-full-gear|title=Toni Storm wins Women's title at AEW Full Gear|author=Bryan Rose|date=18 November 2023|access-date=22 December 2023|language=en}}</ref> On December 30 at [[AEW Worlds End|Worlds End]], Storm successfully defended the AEW Women's World Championship against [[Riho]].<ref name="WorldsEnd2023">{{cite web|last=Powell|first=Jason|title=AEW Worlds End results: Powell's live review of MJF vs. Samoa Joe for the AEW World Championship, Eddie Kingston vs. Jon Moxley to become the first AEW Triple Crown Champion|url=https://prowrestling.net/site/2023/12/30/aew-worlds-end-results-powells-live-review-of-mjf-vs-samoa-joe-for-the-aew-world-championship-eddie-kingston-vs-jon-moxley-to-become-the-first-aew-triple-crown-champion/|work=Pro Wrestling Dot Net|date=December 30, 2023|access-date=December 30, 2023}}</ref>

On March 3, 2024 at [[Revolution (2024)|Revolution]], Storm successfully defended her title against [[Deonna Purrazzo]].<ref name="Revolution2024">{{cite web|last=Powell|first=Jason|title=AEW Revolution results: Powell's live review of Sting and Darby Allin vs. The Young Bucks for the AEW Tag Titles in Sting's final match, Samoa Joe vs. Swerve Strickland vs. Hangman Page for the AEW World Championship|url=https://prowrestling.net/site/2024/03/03/aew-revolution-results-powells-live-review-of-sting-and-darby-allin-vs-the-young-bucks-for-the-aew-tag-titles-in-stings-final-match-samoa-joe-vs-swerve-strickland-vs-hangman-page-for-the-aew/|date=March 3, 2024|work=Pro Wrestling Dot Net|access-date=March 3, 2024}}</ref> It was also at Revolution that Mariah May adopted Storm's previous "Rockstar" persona, including wearing Storm's old ring attire and entrance music, and would begin wrestling matches on ''Dynamite'' and ''Collison'' in this persona as a tribute to her mentor Storm.<ref>{{cite news |last=Kahrs |first=Alex |date=9 March 2024 |title=AEW Collision Results – 3/9/24 (Street Fight, Young Bucks and Kazuchika Okada in action) |url=https://www.wrestleview.com/aew-collision-results/309206-aew-collision-results-3-9-24-street-fight-young-bucks-and-kazuchika-okada-in-action/ |work= |location= |access-date=10 March 2024}} </ref> On April 21 at [[AEW Dynasty|Dynasty]], Storm successfully defended the AEW Women's World Championship against Thunder Rosa.<ref name="Dynasty2024">{{cite web|last=Powell|first=Jason|title=AEW Dynasty results: Powell’sPowell's live review of Samoa Joe vs. Swerve Strickland for the AEW World Championship, Will Ospreay vs. Bryan Danielson, FTR vs. Young Bucks in a ladder match for the AEW Tag Titles|url=https://prowrestling.net/site/2024/04/21/aew-dynasty-results-powells-live-review-of-samoa-joe-vs-swerve-strickland-for-the-aew-world-championship-will-ospreay-vs-bryan-danielson-ftr-vs-young-bucks-in-a-ladder-match-for-the-aew-tag-ti/|work=Pro Wrestling Dot Net|date=April 21, 2024|access-date=April 21, 2024}}</ref> On May 26 at [[Double or Nothing (2024)|Double or Nothing]], Storm successfully defended her title against [[Serena Deeb]].<ref name="DoN2024">{{cite web|url=https://prowrestling.net/site/2024/05/26/aew-double-or-nothing-results-powells-live-review-of-swerve-strickland-vs-christian-cage-for-the-aew-world-championship-willow-nightingale-vs-mercedes-mone-for-the-tbs-title-anarchy-in-the-aren/|title=AEW Double Or Nothing results: Powell’sPowell's live review of Swerve Strickland vs. Christian Cage for the AEW World Championship, Willow Nightingale vs. Mercedes Mone for the TBS Title, Anarchy in the Arena|first=Jason|last=Powell|work=Pro Wrestling Dot Net|date=May 26, 2024|access-date=May 27, 2024}}</ref> During Stardom's June 2 event, Storm along with May appeared in a vignette where Storm challenged [[Mina Shirakawa]] to a match at [[Forbidden Door (2024)|Forbidden Door]].<ref>{{cite web|url=https://www.sescoops.com/aew/toni-storm-challenge-mina-shirakawa-forbidden-door|title=Toni Storm Makes Surprise STARDOM Appearance To Challenge Mina Shirakawa At Forbidden Door|date=June 2, 2024|last=Roy|first=Bishal|work=SE Scoops|access-date=June 5, 2024}}</ref> On the June 5 episode of ''Dynamite'', Shirakawa accepted the challenge and the match was made official.<ref name="Dynamite06052024">{{cite web|url=https://prowrestling.net/site/2024/06/05/aew-dynamite-results-6-5-powells-live-review-of-mjf-returns-swerve-strickland-vs-roderick-strong-for-the-aew-world-championship-saraya-vs-mariah-may/|title=AEW Dynamite results (6/5): Powell's live review of MJF returns, Swerve Strickland vs. Roderick Strong for the AEW World Championship, Saraya vs. Mariah May|date=June 5, 2024|last=Powell|first=Jason|work=Pro Wrestling Dot Net|access-date=June 5, 2024}}</ref> At Forbidden Door, Storm retained the title and following the match Storm, May and Shirakawa put aside their differences with a three-way kiss.<ref name="BR Forbidden Door 2024">{{Cite web |title=AEW Forbidden Door 2024 Results: Winners, Live Grades, Reaction and Highlights |url=https://bleacherreport.com/articles/10126506-aew-forbidden-door-2024-results-winners-live-grades-reaction-and-highlights |access-date=2024-07-01 |website=Bleacher Report |language=en}}</ref> Throughout the Storm/Shirakawa rivalry, it had been teased that May was conflicted about who to side with, her mentor Storm or former Stardom tag partner Shirakawa, and that she was romantically tied to both women.<ref name="BR Forbidden Door 2024"/> On the July 10 episode of ''Dynamite'', Storm was attacked by May after May defeated Willow Nightingale in the finals of the [[Owen Hart Cup#2024|Owen Hart Foundation Women's Tournament]] to earn a shot at her AEW Women's World Championship on August 25 at [[All In (2024)|All In]], turning face after being a tweener alongside May for months.<ref>{{Cite web |date=2024-07-11 |title=Mariah May Turns On Toni Storm After Winning Owen Hart Cup, Will Face Storm At AEW All In |url=https://www.yahoo.com/entertainment/mariah-may-turns-toni-storm-023117264.html |access-date=2024-07-12 |website=Yahoo Entertainment |language=en-US}}</ref> On August 25 at All In, Storm lost the AEW Women's World Championship to May, ending her third reign at 281 days.<ref name="AllIn2024">{{cite web|url=https://prowrestling.net/site/2024/08/25/aew-all-in-results-powells-live-review-of-swerve-strickland-vs-bryan-danielson-for-the-aew-world-championship-toni-storm-vs-mariah-may-for-the-aew-womens-championship/|title=AEW All In results: Powell’sPowell's live review of Swerve Strickland vs. Bryan Danielson for the AEW World Championship, Toni Storm vs. Mariah May for the AEW Women’sWomen's Championship|first=Jason|last=Powell|work=[[Pro Wrestling Dot Net]]|date=August 25, 2024|access-date=August 25, 2024}}</ref>

Beginning in the latter half of 2023 in conjunction with her disassociation from The Outcasts stable, she adopted the "Timeless" Toni Storm persona which saw her transition into the character of a demanding and paranoid [[Classical Hollywood cinema|Golden Age of Hollywood]] starlet.<ref name="Gloria Swanson comparison"/><ref name="f4wonline_aew-dynamite"/> As part of the transition, Storm dropped her previous rock star aesthetic and began sporting a [[Bob cut|bobbed and curled haircut]], wearing early 20th-century fashion-inspired outfits and appearing in black and white vignettes.<ref>{{cite AV media|people=[[All Elite Wrestling]]|date=4 October 2023|title=EXTENDED CUT: Timeless Toni Storm, Portrait of a Star|trans-title=|type=|language=|url=https://www.youtube.com/watch?v=JLDW8EX8B6s&ab_channel=AllEliteWrestling|access-date=|archive-url=https://web.archive.org/web/20231005163533/https://accounts.google.com/v3/signin/identifier?continue=https%3A%2F%2Fwww.youtube.com%2Fsignin%3Faction_handle_signin%3Dtrue%26app%3Ddesktop%26hl%3Den%26next%3D%252Fsignin_passive%26feature%3Dpassive&hl=en&ifkv=AYZoVhdkzWAYHzuuOnsapCDBtzmjnenfEF78nXFiHMynGIPSAbsw0D1p2F31dJQP-IN9F2iwWEDm&passive=true&service=youtube&uilel=3&flowName=GlifWebSignIn&flowEntry=ServiceLogin&dsh=S-1610518378%3A1696523733162768&theme=glif|archive-date=5 October 2023|format=|time=|location=|publisher=|id=|isbn=|oclc=|quote=|ref=|url-status=live}}</ref> During her matches, "Timeless" Toni Storm began to dictate to AEW's director, telling them "I'm ready for my close up" (quoting [[Gloria Swanson]]'s character in [[Sunset Boulevard (film)|''Sunset Boulevard'']]) before a dramatic zoom as well as speaking directly to the audience, informing them "And now a word from our sponsors" just before a break for commercial.<ref>{{cite AV media |people=[[Bryan Alvarez]] |date=6 October 2023 |title=Christian Cage says GFY to his best friend - AEW Dynamite - Bryan & Vinny Show |trans-title= |type= |language= |url=https://www.youtube.com/watch?v=Ol8rVnQx9sw&ab_channel=F4WOnline |access-date=7 October 2023 |archive-url= |archive-date= |format= |time= |location= |publisher= |id= |isbn= |oclc= |quote= |ref= |work=[[Wrestling Observer Newsletter]]}}</ref> The "Timeless" persona drew comparisons to actresses Swanson and [[Norma Shearer]].<ref name="Gloria Swanson comparison" /><ref>{{cite web|last=Bryant|first=David|date=19 August 2023|title=Aew Collision Hits & Misses (8/12): Christian Cage, Darby Allin, Production Team, Jay White, Powerhouse Hobbs, Toni Storm|url=https://www.pwtorch.com/site/2023/08/19/aew-collision-hits-misses-8-12-christian-cage-darby-allin-production-team-jay-white-powerhouse-hobbs-toni-storm/|access-date=5 October 2023|work=[[Pro Wrestling Torch]]|quote=|archive-date=21 August 2023|archive-url=https://web.archive.org/web/20230821195100/https://www.pwtorch.com/site/2023/08/19/aew-collision-hits-misses-8-12-christian-cage-darby-allin-production-team-jay-white-powerhouse-hobbs-toni-storm/|url-status=live}}</ref> Later elements of the gimmick – such as her feud with [[Mariah May]] – took inspiration from other Golden Age films, such as [[All About Eve|''All About Eve'']] and ''[[What Ever Happened to Baby Jane? (film)|What Ever Happened to Baby Jane?]]''<ref>{{Cite web |title=All About Eve hits the ring: The wrestling feud inspired by Golden Age Hollywood |url=https://www.bbc.com/culture/article/20240822-the-wrestling-feud-inspired-by-golden-age-hollywood |access-date=2024-08-27 |website=BBC Culture |publisher=[[BBC]] |language=en-GB}}</ref>

As Toni Storm, Rossall is a playable character in the [[video game]]s ''[[WWE 2K20]]''<ref>{{cite web|url=https://www.gamesradar.com/wwe-2k20-roster/10/|title=WWE 2K20 roster: every confirmed wrestler, including Hulk Hogan, Bray Wyatt & Mick Foley|last=Wilson|first=Ben|date=12 December 2019|work=[[GamesRadar+]]|access-date=11 March 2022|archive-date=11 March 2022|archive-url=https://web.archive.org/web/20220311115000/https://www.gamesradar.com/wwe-2k20-roster/10/|url-status=live}}</ref> and ''[[WWE 2K22]]''.<ref>{{cite web|url=https://www.gamesradar.com/wwe-2k22-roster/|title=WWE 2K22 roster guide tracking every confirmed wrestler|last=Wilson|first=Ben|date=2 March 2022|work=[[GamesRadar+]]|access-date=11 March 2022|archive-date=11 March 2022|archive-url=https://web.archive.org/web/20220311183211/https://www.gamesradar.com/wwe-2k22-roster/|url-status=live}}</ref> She also appears in ''[[AEW Fight Forever]]'' as DLC.<ref>{{Cite web |title=AEW: Fight Forever Reveals Toni Storm, New Arenas, and More in Season 2 Trailer |url=https://comicbook.com/wwe/news/aew-fight-forever-reveals-toni-storm-new-arenas-and-more-in-season-2-trailer/ |access-date=2024-02-09 |website=WWE |date=14 December 2023 |language=en}}</ref>

** Ranked No. 131 of the top 100250 female wrestlers in the ''[[PWI Women's 100250]]'' in 20192024<ref>{{citeCite web |title=ProToni WrestlingStorm IllustratedTops 2024 PWI Women's 250, Jordynne Grace And Rhea Ripley Round Out Top 100Three Female{{!}} WrestlersFightful Results|date=NovemberNews 2019|url=https://wrestlingtravelwww.orgfightful.com/2019/11/01wrestling/toni-storm-tops-2024-pwi-topwomen-100s-female250-wrestlersjordynne-grace-and-rhea-2019ripley-fullround-list/|publisher=Wrestlingout-top-three Travel|access-date=9 November 2019|archive2024-10-date=1521 November 2019|archive-urlwebsite=https://webwww.archivefightful.org/web/20191115075114/https://wrestlingtravel.org/2019/11/01/pwi-top-100-female-wrestlers-2019-full-list/com |url-statuslanguage=liveen}}</ref>

** [[List of Wrestling Observer Newsletter awards#Best Gimmick|Best Gimmick]] (2023)<ref name="Melz23">{{cite web |last1=Meltzer |first1=Dave |title=February 26, 2024 Observer Newsletter: 2023 Observer Awards issue |url=https://www.f4wonline.com/newsletters/wrestling-observer-newsletter/february-26-2024-observer-newsletter-2023-observer-awards-issue |work=Wrestling Observer Newsletter |date=23 February 2024 |access-date=February 23, 2024}}</ref>

| years = 18 November 2023 – present25 August 2024

| after = Incumbent[[Mariah May]]

[[Category:LGBTLGBTQ professional wrestlers]]

[[Category:New Zealand LGBTLGBTQ sportspeople]]