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William Morassutti, Editorial Director and Executive Director of TORO Magazine, had co-founded Black Angus Media with TORO founder Chris Bratty in order to extend the brand into electronic and digital media. On May 21, 2008, Black Angus Media launched TORO as a web-only publication, TOROMagazine.com.
 
==Content Overviewoverview==
TOROMagazine.com’s original content lineup spans [[video]]s, [[blogs]], photo galleries, [[live music]], and [[graphic novels]], making TORO a multi-dimensional, 21st Century brand{{Citation needed|date=July 2009}}. It’s office set-up located in downtown [[Toronto]] includes a state-of-the-art [[high definition video]] studio for production and post-production and a diverse stable of contributors, including writers, [[videographer]]s, [[photographer]]s, [[illustrator]]s, and [[web designers]]. The production team includes editors and digital strategists – and the site’s strategic partnerships branch out to encompass advertising, marketing, and public relations firms.
 
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'''Drinks:''' Comedian [[Jimmy Hogg]] delivers high-energy narratives inspired by beer, wine, and cocktails. A companion blog includes cocktail recipes, buying advice, and reports from the front lines of alcohol culture.
 
'''Food:''' Steve Ricci, executive chef of "[[Prime]]" at The [[Windsor Arms Hotel]], offers 2-minute videos of easy-to-make meals for men with fast-paced lifestyles; an accompanying blog provides detailed recipes.
 
'''Gaming:''' TORO staff writer [[Jessie Skinner]] checks out the latest in video games with online video reviews about the newest releases.