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→Relationship to translation: punct Tags: Mobile edit Mobile web edit Advanced mobile edit |
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== Relationship to translation ==
Classically, in a schema dating from the 17th century, translation has been divided into three approaches: metaphrase (word-for-word translation), paraphrase (i.e.
|work=Oxford Handbooks Online
|url=https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199935338.001.0001/oxfordhb-9780199935338-e-10
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|doi=10.1093/oxfordhb/9780199935338.013.10
|isbn=9780199935338
}}</ref> Transcreation is thus a variation on the "imitation" or "adaptation" approach to translation.{{sfn|St-Pierre|2016|p=83}} Similarly, viewed in terms of the continuum between [[free translation]] and [[literal translation]], transcreation is considered to be "closest to
The validity of transcreation as a distinct form of translation, however, has been questioned.{{sfn|Bernal-Merino|2014|p=91}} While the term has been widely embraced by translation brokers seeking new business, it has been greeted with considerably more skepticism by professional translators.{{sfn|Gaballo|2012|p=95}}
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