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In Italy, the final was covered by state broadcaster [[RAI]] and [[pay TV]] broadcaster Sky Italia.<ref>{{cite web |title=Where to watch Euro 2020 |url=https://www.uefa.com/uefaeuro-2020/news/025a-0ec0d02154c8-5fa71e862f15-1000--tv-channels-and-live-streams/ |website=UEFA.com |publisher=Union of European Football Associations |access-date=6 July 2021 |archive-date=1 July 2021 |archive-url=https://web.archive.org/web/20210701061624/https://www.uefa.com/uefaeuro-2020/news/025a-0ec0d02154c8-5fa71e862f15-1000--tv-channels-and-live-streams/ |url-status=live}}</ref> After Alberto Rimedio tested positive for COVID-19, he and [[Antonio Di Gennaro]] were replaced as commentators on RAI's coverage by Stefano Bizzotto and [[Katia Serra]]. [[Fabio Caressa]] and [[Giuseppe Bergomi]] were the commentators for Sky.<ref>{{cite web |language=it |title=Alberto Rimedio positivo salta la telecronaca di Italia-Inghilterra: 'Sto bene grazie al vaccino'. Il messaggio di Caressa e Bizzotto |trans-title=Alberto Rimedo Tests Positive, Skips Commentary for Italy–England: 'I am Good Thanks to the Vaccine'. Messages from Caressa and Bizzotto |url=https://www.ilmessaggero.it/sport/calcio/alberto_rimedio_positivo_vaccino_messaggio_stefano_bizzotto_telecronaca_italia_inghilterra-6075070.html |work=Il Messaggero |date=11 July 2021 |access-date=14 July 2021 |archive-date=11 July 2021 |archive-url=https://web.archive.org/web/20210711195238/https://www.ilmessaggero.it/sport/calcio/alberto_rimedio_positivo_vaccino_messaggio_stefano_bizzotto_telecronaca_italia_inghilterra-6075070.html |url-status=live}}</ref>
In the United Kingdom, the match's viewership on television peaked at 30.95 million during the penalty shoot-out, the highest viewing figure for a live event since 1997 for the [[Funeral of Diana, Princess of Wales]].<ref>{{Cite web |last=Watach |first=Nestor |date=2024-02-08 |title=The 10 most watched football matches in UK television history ft. Chelsea vs Leeds… |url=https://www.planetfootball.com/lists-and-rankings/most-watched-football-matches-uk-television-history-chelsea-leeds-england |access-date=2024-07-09 |website=Planet Football |language=en}}</ref> Ratings also suggested that nearly 29.85 million people watched the entire match.<ref>{{cite web |url=https://www.bbc.co.uk/news/entertainment-arts-57802981 |title=Euro 2020 final: TV audience peaked at 31m as England lost on penalties |website=[[BBC News]]|date=12 July 2021|access-date=12 July 2021|archive-date=12 July 2021|archive-url=https://web.archive.org/web/20210712123319/https://www.bbc.co.uk/news/entertainment-arts-57802981|url-status=live}}</ref>
In Italy, the match drew a viewership of 18.17 million on [[Rai 1]], which was 73.7% of the market share, and peaked at 18.54 million, with 78.7% of market share, on penalties.<ref>{{cite web |url=https://www.rainews.it/dl/rainews/articoli/ascolti-euro-2020-volao-gi-ascolti-rai-oltre-18-milioni-di-spettatori-73-e-3-per-cento-share-9aced955-f90b-434e-9e1a-58a13be31660.html |trans-title=Euro 2020: Ratings Fly for Rai with the Final – Over 18 Million Viewers, 73.7% Share |title=Euro 2020. Volano gli ascolti Rai per la finale: oltre 18 milioni di spettatori, 73,7% share |website=[[RAI News]] |language=it |date=12 July 2021 |access-date=12 July 2021 |archive-date=12 July 2021 |archive-url=https://web.archive.org/web/20210712185201/https://www.rainews.it/dl/rainews/articoli/ascolti-euro-2020-volao-gi-ascolti-rai-oltre-18-milioni-di-spettatori-73-e-3-per-cento-share-9aced955-f90b-434e-9e1a-58a13be31660.html |url-status=live}}</ref> The match broadcast by [[Sky Italia]] drew an average of 2.43 million viewers (9.9% of market share) and peaked at a total of 3.16 million unique viewers.<ref>{{cite web |url=https://www.lastampa.it/sport/2021/07/12/news/euro-2020-boom-di-ascolti-per-italia-inghilterra-oltre-18-milioni-di-spettatori-ai-rigori-il-78-7-di-share-1.40489691 |title=Euro 2020, boom di ascolti per Italia-Inghilterra: sulla Rai oltre 18 milioni di spettatori ai rigori, il 78,7% di share |trans-title=Euro 2020 Audience Boom for Italy–England: More than 18 Million Spectators for Penalties on Rai, 78.7% share |work=[[La Stampa]] |language=it |date=12 July 2021 |access-date=12 July 2021 |archive-date=12 July 2021 |archive-url=https://web.archive.org/web/20210712185219/https://www.lastampa.it/sport/2021/07/12/news/euro-2020-boom-di-ascolti-per-italia-inghilterra-oltre-18-milioni-di-spettatori-ai-rigori-il-78-7-di-share-1.40489691 |url-status=live}}</ref> According to UEFA, the average TV audience globally for the final was 328 million.<ref>{{Cite web |title=UEFA Euro 2020 impresses with 5.2 billion cumulative global live audience |website=UEFA.com |publisher=Union of European Football Associations |date=2 September 2021 |access-date=16 October 2021 |url=https://www.uefa.com/insideuefa/about-uefa/news/026d-132519672495-56a014558e80-1000--uefa-euro-2020-impresses-with-5-2-billion-cumulative-global-liv/ |archive-date=16 October 2021 |archive-url=https://web.archive.org/web/20211016210456/https://www.uefa.com/insideuefa/about-uefa/news/026d-132519672495-56a014558e80-1000--uefa-euro-2020-impresses-with-5-2-billion-cumulative-global-liv/ |url-status=live }}</ref>
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