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{{Infobox company
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| logo =
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| genre = <!-- Only used with media and publishing companies -->
| foundation = Berlin [[Prenzlauer Berg]], Germany, 2011
| founder = Jan Bredack and Juliane Kindler
| location_city = Warschauer Straße 32, 10243 Berlin
| locations = Four, as of 2017
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| homepage = [https://www.veganz.com/ Veganz.com]
}}
'''Veganz
As of 2020, Veganz offers around 165 products in 26 countries, as well as in online stores.<ref>{{Cite web|url=https://www.presseportal.de/pm/137749/4460284|title=Veganz als Veganz Group AG neu aufgestellt|website=presseportal.de|date=5 December 2019 }}</ref> Based in Germany, the company opened its first store in Berlin [[Prenzlauer Berg]], in the summer of 2011, with 250 square meters of space. Since July 2017, Veganz has four branches, three in Berlin and one in [[Prague]].<ref name="stores">{{Cite web|url=https://veganz.com/stores/|title=Visit our Veganz supermarkets in Berlin – 100% vegan in Berlin|website=Veganz}}</ref>
The group turnover increased by 28% to 26.6 million Euros in the whole of 2019.<ref>{{Cite web|url=https://www.presseportal.de/pm/137749/4504558|title=Veganz: Gruppenumsatz wächst 2019 um 28 % auf 26,6 Millionen Euro|website=presseportal.de|date=28 January 2020 }}</ref> Veganz employs around 64 people.<ref>{{cite web | url=https://veganz.de/wp-content/uploads/2019/12/prospekt-veganz-group-ag-approval-version-20191220.pdf | title=Wertpapierprospekt (Securities prospectus)| access-date=2024-01-07}}</ref> The company motto is "{{Lang|de|Gut für dich, besser für alle}}" (Good for you, better for everyone).<ref>{{Cite web|url=https://veganz.de/|title=Veganz ♥ Veganer Genuss aus Berlin – Gut für dich, besser für alle ✓|website=Veganz}}</ref>
Veganz was founded in
The imminent extinction of this business branch caused a change in strategy and Veganz began to transition into a wholesaler, starting its own production in 2015. The supermarket branch was declared bankrupt. Since 2016,
In 2019, the GmbH turned into an AG and issued bonds in 2020 with an initial interest rate of 7
▲== Development and History ==
▲Veganz was founded in 2011 by [[Jan Bredack]], a former senior manager at [[Mercedes Benz]]. Wanting to simplify vegan food shopping by bundling vegan products in one sales point, he started to build a chain of vegan supermarkets. When the company opened its first store in Berlin, Bredack told the Berliner Zeitung that he had anticipated 100 customers a day, but instead averaged 400. More supermarkets were opened across Europe, but the sales volume declined and the concept proved ineffective.
▲The imminent extinction of this business branch caused a change in strategy and Veganz began to transition into a wholesaler, starting its own production in 2015. The supermarket branch was declared bankrupt. Since 2016, Veganz’ main business consists of distribution and wholesale, with a small remaining side business of three supermarkets in Berlin and one in Prague.
▲In 2019, the GmbH turned into an AG and issued bonds in 2020 with an initial interest rate of 7,5%. This step enabled the raise of funds for further growth and international expansion.
==Products and customers==
[[File:Veganz, Warschauer Straße 33, Berlin, 2013.jpg|thumb|alt=photograph|left|Veganz, [[Warschauer Straße]], Berlin]]
Veganz supermarkets sell only vegan goods. In their own Veganz outlets, the company offers
In the spring of 2015, the company launched their own brand for vegan products. By the end of the year, a product range of around 50 plant-based products was available, with about 100 more to follow in 2016. Today, Veganz is one of the few companies worldwide that offer a full range of vegan products. Their assortment includes sweets, meat-, fish- and cheese alternatives, protein products, breakfast items, chilled goods and frozen food. All products are strictly plant-based and a large part is certified organic.{{cn|date=July 2023}}
Veganz
According to Bredack, most of his customers are between 18 and 34 years old, although the over-55 age group is increasing. About 60 percent of the store customers are vegan and 10 percent of them are tourists.{{cn|date=July 2023}}
== Partners and availability ==
Veganz products are internationally listed in the UK, Belgium,
==Veganism in Germany==▼
==See also==
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*Pohr, Adrian. [http://www.zeit.de/lebensart/essen-trinken/2013-10/veganismus-supermarkt-veganz-video "Von Daimler Benz zum Veganismus"] (video interview with Jan Bredack), ''Zeit Online'', 29 October 2013.
{{Commons category}}
{{Veganism and vegetarianism|state=expanded}}
[[Category:Supermarkets of Germany]]
[[Category:Veganism]]▼
[[Category:Vegetarianism in Germany]]▼
[[Category:Vegetarian companies and establishments]]
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