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{{Short description|American web portal}}
{{About|the web portal|the company|Yahoo! Inc. (2017–present)|the now-unaffiliated Japanese company|Yahoo! Japan|other uses|Yahoo (disambiguation)}}
{{pp|small=yes}}
{{Use mdy dates|date=April 2023}}
{{Infobox website
| name = Yahoo!
| logo = Yahoo! (2019).svg
| logo_caption = Logo used since 2019
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| company_type = [[Subsidiary]]
| founder = {{Ubl|[[Jerry Yang]]|[[David Filo]]}}
| products = [[List of Yahoo!-owned sites and services|List of products]]
| parent = {{ubl|Yahoo! Inc. ([[Yahoo! Inc. (1995–2017)|1995–2017]], [[Yahoo! Inc. (2017–present)|2021–present]])|[[Verizon Communications]] (2017–2021)}}
| products = [[List of Yahoo!-owned sites and services|List of products]]
| num_employees = 8,600 (2017)<ref name="Verizon-Communications-Jul-2017-8-K">{{cite web |url=http://pdf.secdatabase.com/2724/0001193125-17-237279.pdf |title=Verizon Communications, Form 8-K, Current Report, Filing Date Jul 27, 2017 |publisher=secdatabase.com |access-date=May 1, 2018 |url-status=live |archive-url=https://web.archive.org/web/20180502064338/http://pdf.secdatabase.com/2724/0001193125-17-237279.pdf |archive-date=May 2, 2018}}</ref>
| url = {{Official URL}}
| advertising = [[Yahoo! Native|Yahoo! Ad Tech]]<ref>{{Cite news |last=Lepitak |first=Stephen |date=February 3, 2022 |title=Yahoo Targets Ad Tech Momentum with Spate of Exec Promotions |work=AdWeek |url=https://www.adweek.com/media/yahoo-targets-ad-tech-momentum-with-spate-of-exec-promotions/ |access-date=April 7, 2022 |archive-date=March 31, 2022 |archive-url=https://web.archive.org/web/20220331201023/https://www.adweek.com/media/yahoo-targets-ad-tech-momentum-with-spate-of-exec-promotions/ |url-status=live }}</ref>
| foundation = {{Start date and age|1994|1}}
| location_city = [[Sunnyvale, California]]
| location_country = United States
| area_served = Worldwide
| owners = {{Ubl|[[Apollo Global Management]] (90%)|[[Verizon Communications]] (10%)}}
| parent = {{ubl|Yahoo! Inc. ([[Yahoo! Inc. (1995–2017)|1995–2017]], [[Yahoo! Inc. (2017–present)|2021–present]])|[[Verizon Communications]] (2017–2021)}}
| footnotes =
}}
 
'''Yahoo!''' ({{IPAc-en|'|j|aː|h|uː}}, styled '''yahoo''!''''' in its [[logo]])<ref>{{YouTube|24DUB3OpoEM|Yahoo Commercial 2006}}</ref><ref>{{YouTube|2bxdg31jUUA|Yahoo 'Flashing Lights' Commercial (1080p)}}</ref> is an American [[web service]]s provider. It is headquartered in [[Sunnyvale, California]], and operated by the namesake company [[Yahoo! Inc. (2017–present)|Yahoo! Inc.]], which is 90% owned by [[investment fund]]s managed by [[Apollo Global Management]] and 10% by [[Verizon Communications]].
 
It provides a [[web portal]], search engine [[Yahoo! Search|Yahoo Search]], and related services, including [[My Yahoo!]], [[Yahoo! Mail|Yahoo Mail]], [[Yahoo! News|Yahoo News]], [[Yahoo! Finance|Yahoo Finance]], [[Yahoo! Sports|Yahoo Sports]] and its advertising platform, [[Yahoo! Native]].
 
Yahoo was established by [[Jerry Yang]] and [[David Filo]] in January 1994 and was one of the pioneers of the early Internet era in the 1990s.<ref>{{cite web|url=https://www.nytimes.com/2016/07/25/business/yahoo-sale.html|title=Yahoo's Sale to Verizon Ends an Era for a Web Pioneer|date=July 25, 2016|work=The New York Times|access-date=February 23, 2017|archive-url=https://web.archive.org/web/20170216035326/https://www.nytimes.com/2016/07/25/business/yahoo-sale.html|archive-date=February 16, 2017|url-status=live}}</ref> However, its use declined in the 2010s as some of its services were discontinued, and it lost market share to [[Facebook]] and [[Google]].<ref name="telegraph.co.uk">{{cite news|url=https://www.telegraph.co.uk/technology/2016/07/25/yahoo-9-reasons-for-the-internet-icons-decline/ |title=Yahoo: 9 reasons for the internet icon's decline|access-date=April 4, 2018|archive-url=https://web.archive.org/web/20180417065710/https://www.telegraph.co.uk/technology/2016/07/25/yahoo-9-reasons-for-the-internet-icons-decline/|archive-date=April 17, 2018|url-status=live|newspaper=[[The Daily Telegraph]] |date=July 25, 2016|last=McGoogan|first=Cara}}</ref><ref>{{Cite web| url=https://www.fastcompany.com/40544277/the-glory-that-was-yahoo| title=The Glory That Was Yahoo| date=March 21, 2018| access-date=January 10, 2019| archive-date=December 2, 2020| archive-url=https://web.archive.org/web/20201202065329/https://www.fastcompany.com/40544277/the-glory-that-was-yahoo| url-status=live}}</ref>
 
==History==
{{Main|History of Yahoo!}}
{{For timeline}}
 
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[[File:Yahoo screenshot 1994.png|thumb|The Yahoo home page in 1994, when it was a directory, a [[search engine]] was added in 1995]]
 
In January 1994, [[Jerry Yang]] and [[David Filo]] were electrical engineering graduate students at [[Stanford University]], when they created a website named "Jerry and David's guide to the World Wide Web".<ref>{{cite web |url=http://yhoo.client.shareholder.com/press/timeline.cfm |title=Yahoo! Inc. – Company Timeline |archive-url=https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm |archive-date=July 13, 2008 |access-date=July 19, 2016 }}</ref><ref name="How Jerry">{{cite news|title=How Jerry's guide to the world wide web became Yahoo|newspaper=[[The Guardian]]|location=London |url=https://www.theguardian.com/business/2008/feb/01/microsoft.technology|access-date=May 23, 2012|archive-url=https://web.archive.org/web/20131005052548/http://www.theguardian.com/business/2008/feb/01/microsoft.technology |archive-date=October 5, 2013 |url-status=live |last=Clark |first=Andrew |date=February 1, 2008}}</ref><ref>{{cite web |url=https://news.yahoo.com/photos/20-years-of-yahoo-1425235248-slideshow/yahoo-celebrates-20th-anniversary-photo-1425250631030.html |title=Yahoo! celebrates 20th anniversary |website=Yahoo News |date=March 1, 2015 |archive-date=January 13, 2016 |archive-url=https://web.archive.org/web/20160113015432/http://news.yahoo.com/photos/20-years-of-yahoo-1425235248-slideshow/yahoo-celebrates-20th-anniversary-photo-1425250631030.html |url-status=live}}</ref><ref>{{cite web |last=Romano |first=Andrew |url=https://finance.yahoo.com/news/at-20--yahoo-celebrates-and-looks-ahead-025355178.html |title=At 20, Yahoo Celebrates and Looks Ahead |website=Yahoo |date=March 1, 2015 |archive-url=https://web.archive.org/web/20160327204521/https://www.yahoo.com/tech/at-20--yahoo-celebrates-and-looks-ahead-025355178.html |archive-date=March 27, 2016 |url-status=live }}</ref> The site was a human-edited [[web directory]], organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!" and became known as the [[Yahoo! Directory|Yahoo Directory]].<ref name="How Jerry" /><ref>{{cite book |title=Blueprint to a Billion |last=Thomson |first= David G. |page=155 |publisher=[[Wiley-Interscience]] |date=2006 |isbn=978-0-471-77918-6}}</ref><ref>{{cite web |last=Trex |first=Ethan |url=http://blogs.static.mentalfloss.com/blogs/archives/22707.html |title=Jerry and David's Guide to the World Wide Web becomes Yahoo! |publisher=Blogs.static.mentalfloss.com |access-date=August 24, 2010 |archive-url= https://web.archive.org/web/20100316220147/http://blogs.static.mentalfloss.com/blogs/archives/22707.html |archive-date=March 16, 2010}}</ref><ref name="Directory">[http://searchengineland.com/yahoo-directory-close-204370 The Yahoo Directory — Once The Internet's Most Important Search Engine — Is To Close] {{Webarchive|url=https://web.archive.org/web/20170611083559/http://searchengineland.com/yahoo-directory-close-204370 |date=June 11, 2017}} September 26, 2014, retrieved on June 3, 2017</ref><ref>[https://www.golem.de/news/yahoo-directory-yahoo-schliesst-seinen-katalog-1409-109478.html Yahoo schließt seinen Katalog] {{Webarchive|url=https://web.archive.org/web/20170518081117/https://www.golem.de/news/yahoo-directory-yahoo-schliesst-seinen-katalog-1409-109478.html |date=May 18, 2017}} from golem.de, September 27, 2014, retrieved on June 3, 2017</ref> The "yahoo.com" domain was registered on January 18, 1995.<ref>{{cite news | url=https://www.cnbc.com/video/2017/01/18/this-day-in-history-january-18-2017.html | title=This Day in History, January 18, 2017 | publisher=[[CNBC]] | date=January 18, 2017 | access-date=May 4, 2021 | archive-date=May 4, 2021 | archive-url=https://web.archive.org/web/20210504154716/https://www.cnbc.com/video/2017/01/18/this-day-in-history-january-18-2017.html | url-status=live }}</ref>
 
The word "yahoo" is a [[backronym]] for "[[Yet another|Yet Another]] Hierarchically Organized Oracle"<ref>{{cite news |work=[[Network World]] |title=Hello, Is Anyone Out There? |url=https://books.google.com/books?id=pw4EAAAAMBAJ&pg=RA1-PA40 |date=September 11, 1995 |last=Gaffin |first=Adam |access-date=March 5, 2015 |archive-date=May 14, 2015 |archive-url=https://web.archive.org/web/20150514163028/https://books.google.com/books?id=pw4EAAAAMBAJ&pg=RA1-PA40 |url-status=live }}</ref> or "Yet Another Hierarchical Officious Oracle".<ref>{{cite news | url=https://www.lifewire.com/what-does-yahoo-stand-for-2483337 | title=What Does "Yahoo" Stand For? | first=Paul | last=Gil | work=[[Lifewire]] | date=April 19, 2021 | access-date=May 4, 2021 | archive-date=October 7, 2016 | archive-url=https://web.archive.org/web/20161007112246/http://netforbeginners.about.com/od/internet101/f/yahoostory.htm | url-status=live }}</ref> The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work.<ref>{{cite web |title=What Does 'Yahoo' Stand For? |url=http://netforbeginners.about.com/od/internet101/f/yahoostory.htm |last=Gurnitsky |first=Joanna |work=About.com |access-date=July 2, 2012 |url-status=live |archive-url=https://web.archive.org/web/20120411035134/http://netforbeginners.about.com/od/internet101/f/yahoostory.htm |archive-date=April 11, 2012}}</ref> However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth."<ref>{{cite web|url=http://docs.yahoo.com//info//misc//history.html|title=The History of Yahoo! – How It All Started ... |date=January 9, 2011 |publisher=Yahoo! |archive-url=https://web.archive.org/web/20110109042907/http://docs.yahoo.com//info//misc//history.html|archive-date=January 9, 2011}}</ref> This meaning derives from the [[Yahoo (Gulliver's Travels)|Yahoo]] race of fictional beings from ''[[Gulliver's Travels]]''.
 
Yahoo was incorporated on March 2, 1995. In 1995, a [[search engine]] function, called Yahoo Search, was introduced. This allowed users to search Yahoo Directory.<ref>{{cite book |last1=Oppitz |first1=Marcus |last2=Tomsu |first2=Peter |title=Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology |date=2017 |publisher=[[Springer Science+Business Media]] |isbn=9783319611617 |page=238 |url=https://books.google.com/books?id=vrEvDwAAQBAJ&pg=PA238 |access-date=September 5, 2019 |archive-date=February 26, 2020 |archive-url=https://web.archive.org/web/20200226023631/https://books.google.com/books?id=vrEvDwAAQBAJ&pg=PA238 |url-status=live }}</ref><ref>{{cite web |title=Yahoo! Search |url=http://www.yahoo.com/search.html |archive-url=https://web.archive.org/web/19961128070718/http://www.yahoo.com/search.html |archive-date=November 28, 1996 |website=Yahoo! |access-date=September 5, 2019 |date=November 28, 1996}}</ref> Yahoo soon became the first popular online directory and search engine on the [[World Wide Web]].<ref>{{cite web |title=What is first mover? |url=https://searchcio.techtarget.com/definition/first-mover |website=SearchCIO |publisher=[[TechTarget]] |access-date=September 5, 2019 |date=September 2005 |archive-date=October 28, 2020 |archive-url=https://web.archive.org/web/20201028182736/https://searchcio.techtarget.com/definition/first-mover |url-status=live }}</ref>
 
===Expansion===
[[File:Countries on Yahoo.svg|thumb|upright=1.35|Map showing localized versions of Yahoo! web portals, as of 2023]]
[[File:Yahoo! (4855962154).jpg|thumb|upright|Yahoo sign at [[Times Square]]]]
Yahoo grew rapidly throughout the 1990s. Yahoo became a [[public company]] via an [[initial public offering]] in April 1996 and its stock price rose 600% within two years.<ref name="auto">{{Cite web | url=https://money.cnn.com/1998/07/23/redherring/redherring_kingmaker/ | title=Yahoo! The kingmaker – Jul. 23, 1998 | access-date=January 13, 2019 | archive-date=January 2, 2021 | archive-url=https://web.archive.org/web/20210102182412/https://money.cnn.com/1998/07/23/redherring/redherring_kingmaker/ | url-status=live }}</ref> Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services including [[Excite (web portal)|Excite]], [[Lycos]], and [[America Online]].<ref>{{Cite web | url=https://money.cnn.com/1998/11/25/technology/portals/ | title=AOL/Netscape merger presses smaller portals – Nov. 25, 1998 | access-date=January 13, 2019 | archive-date=December 21, 2019 | archive-url=https://web.archive.org/web/20191221093255/https://money.cnn.com/1998/11/25/technology/portals/ | url-status=live }}</ref> By 1998, Yahoo was the most popular starting point for web users,<ref>{{Cite news |url=http://news.bbc.co.uk/1/hi/business/107667.stm | title=Yahoo! still first portal call |work=[[BBC News]] |date=June 5, 1998|archive-url=https://web.archive.org/web/20171124142603/http://news.bbc.co.uk/1/hi/business/107667.stm |archive-date=November 24, 2017 |url-status=live}}</ref> and the human-edited Yahoo Directory the most popular search engine,<ref name="Directory"/> receiving 95 million page views per day, triple that of rival Excite.<ref name="auto"/> It also made many high-profile acquisitions. Yahoo began offering free [[e-mail]] from October 1997 after the acquisition of [[RocketMail]], which was then renamed to Yahoo Mail.<ref>{{Cite press release | url=https://www.newmediawire.com/news/yahoo-to-acquire-four11-corporation-3062569 | title=Yahoo! To Acquire Four11 Corporation | date=October 8, 1997 | access-date=May 4, 2021 | archive-date=May 4, 2021 | archive-url=https://web.archive.org/web/20210504154720/https://www.newmediawire.com/news/yahoo-to-acquire-four11-corporation-3062569 | url-status=live }}</ref> In 1998, Yahoo replaced [[AltaVista]] as the crawler-based search engine underlying the Directory with [[Inktomi]].<ref>{{Cite news | url=http://news.bbc.co.uk/1/hi/business/107667.stm | work=[[BBC News]] | title=Yahoo! Still first portal call | date=June 5, 1998 | access-date=November 25, 2013 | archive-date=November 24, 2017 | archive-url=https://web.archive.org/web/20171124142603/http://news.bbc.co.uk/1/hi/business/107667.stm | url-status=live }}</ref> Yahoo's two biggest acquisitions were made in 1999: [[Geocities]] for $3.6 billion<ref name=buysgeo>{{Cite news | url=https://money.cnn.com/1999/01/28/technology/yahoo_a/ | title=Yahoo! buys GeoCities | work=[[CNN]] | date=January 28, 1999 | access-date=January 13, 2019 | archive-date=July 21, 2018 | archive-url=https://web.archive.org/web/20180721122448/https://money.cnn.com/1999/01/28/technology/yahoo_a/ | url-status=live }}</ref> and [[Broadcast.com]] for $5.7 billion.<ref>{{Cite news |url=https://money.cnn.com/1999/04/01/deals/yahoo/ |title=Yahoo to buy Broadcast.com for $5.7B |work=[[CNN]] |date=April 1, 1999 |access-date=January 13, 2019 |archive-date=December 7, 2020 |archive-url=https://web.archive.org/web/20201207053055/https://money.cnn.com/1999/04/01/deals/yahoo/ |url-status=live }}</ref>
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===Decline, security breaches, and sale===
{{Main|Yahoo! data breaches}}
By December 2015, Mayer was criticized as performance declined.<ref>{{cite web|url=http://www.chicagotribune.com/business/ct-marissa-mayer-yahoo-20151207-story.html |title=Scrutiny on Yahoo's Marissa Mayer grows more intense|last=McGregor|first=Jenna|date=December 7, 2015|work=Chicago Tribune|access-date=December 7, 2015|archive-url=https://web.archive.org/web/20151208162739/http://www.chicagotribune.com/business/ct-marissa-mayer-yahoo-20151207-story.html|archive-date=December 8, 2015|url-status=live}}</ref><ref>{{cite news |url=https://www.yahoo.com/lifestyle/s/yahoo-board-final-talks-fate-core-business-210206302--finance.html |title=Yahoo board in final talks on future of company |first=Deborah M. |last=Todd |date=December 5, 2015 |newspaper=Reuters |access-date=May 3, 2021 |archive-date=May 3, 2021 |archive-url=https://web.archive.org/web/20210503141535/https://www.yahoo.com/lifestyle/s/yahoo-board-final-talks-fate-core-business-210206302--finance.html |url-status=live }}</ref><ref>{{cite web |url=https://www.reuters.com/article/us-yahoo-divestiture-stock-idINKBN0TL1Y520151202 |title=With buyback help, Yahoo stock has soared under Mayer |last=Campos |first=Rodrigo |date=December 2, 2015 |work=Reuters |url-status=live |archive-url=https://web.archive.org/web/20151206112140/http://news.yahoo.com/buyback-help-yahoo-stock-soared-under-mayer-165301156--finance.html |archive-date=December 6, 2015}}</ref><ref>{{cite news |url=https://www.reuters.com/article/yahoo-divestiture-verizon-idUSKBN0TQ2GU20151207 |title=Verizon could explore Yahoo's Internet business, CFO says |last1=Goliya |first1=Kshitiz |last2=Nayak |first2=Malathi |date=December 7, 2015 | work=[[Reuters]] |url-status=live |archive-url=https://web.archive.org/web/20151209074431/http://www.reuters.com/article/yahoo-divestiture-verizon-idUSKBN0TQ2GU20151207#gV1SBexKJDkOShpR.97 |archive-date=December 9, 2015}}</ref> Mayer was ranked as the least likable CEO in tech.<ref>{{Cite news | url=https://www.cnbc.com/2017/05/31/why-yahoo-ceo-marissa-mayer-is-the-least-likable-ceo-in-tech.html | title=Why Marissa Mayer is the 'least likable' CEO in tech | first=Zameena | last=Mejia | work=[[CNBC]] | date=May 31, 2017 | access-date=May 3, 2021 | archive-date=May 3, 2021 | archive-url=https://web.archive.org/web/20210503051856/https://www.cnbc.com/2017/05/31/why-yahoo-ceo-marissa-mayer-is-the-least-likable-ceo-in-tech.html | url-status=live }}</ref><ref>{{Cite news | url=https://www.businessinsider.com/yahoo-marissa-mayer-rise-and-fall-2017-6 | title=The rise and fall of Marissa Mayer, the once-beloved CEO of Yahoo now pursuing her own venture | work=[[Business Insider]] | date=February 11, 2020 | access-date=May 3, 2021 | archive-date=March 18, 2021 | archive-url=https://web.archive.org/web/20210318082350/https://www.businessinsider.com/yahoo-marissa-mayer-rise-and-fall-2017-6 | url-status=live }}</ref>
 
On February 2, 2016, Mayer announced layoffs amounting to 15% of the Yahoo! workforce.<ref>{{cite news | url=https://www.theguardian.com/technology/2016/feb/02/yahoo-earnings-cutting-workforce-closing-offices-tech | title=Yahoo cutting workforce by 15% after announcing $4.4bn loss | first1=Jana | last1=Kasperkevic | first2=Julia Carrie | last2=Wong | author2-link=Julia Carrie Wong | work=[[The Guardian]] | date=February 2, 2016 | access-date=February 21, 2021 | archive-date=November 8, 2020 | archive-url=https://web.archive.org/web/20201108104805/https://www.theguardian.com/technology/2016/feb/02/yahoo-earnings-cutting-workforce-closing-offices-tech | url-status=live }}</ref>
 
On July 25, 2016, [[Verizon Communications]] announced the acquisition of Yahoo's core Internet business for $4.83 billion.<ref name="Yahoo!-Inc-Jul-2016-8-K">{{cite web |url=http://edgar.secdatabase.com/288/119312516656036/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 25, 2016 |publisher=secdatabase.com |access-date=April 30, 2018 |url-status=live |archive-url=https://web.archive.org/web/20180501224427/http://edgar.secdatabase.com/288/119312516656036/filing-main.htm |archive-date=May 1, 2018}}</ref><ref>{{Cite news |url=https://www.nytimes.com/2016/07/25/business/yahoo-sale.html |title=Yahoo's Sale to Verizon Ends an Era for a Web Pioneer |last1=Goel |first1=Vindu| date=July 24, 2016 |last2=Merced|first2=Michael J. De La |newspaper=[[The New York Times]] | url-access=subscription |issn=0362-4331|access-date=July 25, 2016 |archive-url=https://web.archive.org/web/20160727152338/http://www.nytimes.com/2016/07/25/business/yahoo-sale.html |archive-date=July 27, 2016|url-status=live}}</ref><ref>{{cite news|url=https://www.latimes.com/business/technology/la-fi-verizon-buys-yahoo-20160725-snap-story.html|title=Verizon buys Yahoo for $4.8 billion, and it's giving Yahoo's brand another chance|last1=Lien|first1=Tracey|date=July 25, 2016|access-date=July 25, 2016|archive-url=https://web.archive.org/web/20160725150235/http://www.latimes.com/business/technology/la-fi-verizon-buys-yahoo-20160725-snap-story.html|archive-date=July 25, 2016|url-status=live}}</ref><ref>{{cite web|url=http://qz.com/741056/the-stunning-collapse-of-yahoos-valuation/|title=The stunning collapse of Yahoo's valuation|first=Alison|last=Griswold|date=July 25, 2016 |access-date=August 6, 2016|archive-url=https://web.archive.org/web/20160730012712/http://qz.com/741056/the-stunning-collapse-of-yahoos-valuation/|archive-date=July 30, 2016|url-status=live}}</ref> The deal excluded Yahoo's 15% stake in [[Alibaba Group]] and 35.5% stake in [[Yahoo! Japan|Yahoo Japan]].<ref name="Yahoo!-Inc-Aug-2016-DEFA14A">{{cite web |url=http://pdf.secdatabase.com/1967/0001193125-16-666712.pdf |title=Yahoo! Inc, Form DEFA14A, Filing Date Aug 1, 2016 |publisher=secdatabase.com |access-date=May 1, 2018 |url-status=live |archive-url=https://web.archive.org/web/20180501161008/http://pdf.secdatabase.com/1967/0001193125-16-666712.pdf |archive-date=May 1, 2018}}</ref><ref name="Yahoo!-Inc-Jul-2016-2-8-K">{{cite web |url=http://edgar.secdatabase.com/2313/89882216000404/filing-main.htm |title=Verizon, Form 8-K, Current Report, Filing Date Jul 25, 2016 |publisher=secdatabase.com |access-date=May 1, 2018 |url-status=live |archive-url=https://web.archive.org/web/20180501224457/http://edgar.secdatabase.com/2313/89882216000404/filing-main.htm |archive-date=May 1, 2018}}</ref>
 
On February 21, 2017, as a result of the [[Yahoo! data breaches|Yahoo data breaches]], Verizon lowered its purchase price for Yahoo by $350 million and reached an agreement to share liabilities regarding the data breaches.<ref name="bloomberg-lower">{{cite web|title=Verizon Said to Near Yahoo Deal at Lower Price After Hacks|url=https://www.bloomberg.com/news/articles/2017-02-15/verizon-reduces-yahoo-deal-price-by-250-million-in-revised-deal|last1=Moritz| first1=Scott |last2=Sherman| first2=Alex |last3=Womack|first3=Brian |work=[[Bloomberg News]] |date=February 15, 2017 | url-access=subscription | archive-url=https://web.archive.org/web/20170222111031/https://www.bloomberg.com/news/articles/2017-02-15/verizon-reduces-yahoo-deal-price-by-250-million-in-revised-deal|archive-date=February 22, 2017|url-status=live}}</ref><ref name="usatoday-verizonshaved">{{cite web|title=Verizon shaves $350 million from Yahoo price|url=https://www.usatoday.com/story/tech/news/2017/02/21/verizon-shaves-350-million-yahoo-price/98188452/|last=Snider|first=Mike|work=USA Today|date=February 21, 2017|access-date=February 21, 2017|archive-url=https://web.archive.org/web/20170222053414/http://www.usatoday.com/story/tech/news/2017/02/21/verizon-shaves-350-million-yahoo-price/98188452/|archive-date=February 22, 2017|url-status=live}}</ref>
 
On June 13, 2017, Verizon completed the acquisition of Yahoo and [[Marissa Mayer]] resigned.<ref name=":0">{{cite news |url=https://www.cnbc.com/2017/06/13/verizon-completes-yahoo-acquisition-marissa-mayer-resigns.html |title=Verizon completes acquisition of Yahoo as Marissa Mayer resigns|last=Kharpal |first=Arjun |work=CNBC |date=June 13, 2017 |access-date=June 13, 2017|archive-url=https://web.archive.org/web/20170613125332/https://www.cnbc.com/2017/06/13/verizon-completes-yahoo-acquisition-marissa-mayer-resigns.html |archive-date=June 13, 2017|url-status=live}}</ref><ref>{{cite news |url=https://money.cnn.com/2017/06/13/technology/business/yahoo-verizon-deal-closes/index.html |title=End of an era: Yahoo is no longer an independent company |first=Seth |last=Fiegerman| work=[[CNN]] |date=June 13, 2017 |archive-url=https://web.archive.org/web/20170613154803/http://money.cnn.com/2017/06/13/technology/business/yahoo-verizon-deal-closes/index.html |archive-date=June 13, 2017|url-status=live}}</ref>
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In September 2021, [[investment fund]]s managed by [[Apollo Global Management]] acquired 90% of Yahoo.<ref name=owneragain>{{cite news |last=Mihalcik |first=Carrie |url=https://www.cnet.com/news/yahoo-officially-has-a-new-owner-again/ |title=Yahoo has a new owner, again |work=[[CNET]] |date=September 1, 2021 |access-date=September 7, 2021 |archive-date=September 7, 2021 |archive-url=https://web.archive.org/web/20210907125550/https://www.cnet.com/news/yahoo-officially-has-a-new-owner-again/ |url-status=live }}</ref><ref>{{Cite press release | url=https://www.apollo.com/stockholders/press-releases/2021/09-01-2021-161530593 | title=Apollo Funds Complete Acquisition of Yahoo | publisher=[[Apollo Global Management]] | date=September 1, 2021 | access-date=September 11, 2021 | archive-date=September 1, 2021 | archive-url=https://web.archive.org/web/20210901172048/https://www.apollo.com/stockholders/press-releases/2021/09-01-2021-161530593 | url-status=live }}</ref>
 
In November 2021, Yahoo announced that it was ending operations in mainland China due to the increasingly challenging business and legal environment.<ref>{{Cite web|date=November 3, 2021|title=Yahoo pulls out of China, citing 'challenging' environment|url=https://apnews.com/article/yahoo-inc-leaving-china-f3b589754224bc663d5e83ec385eb49a|author=Soo, Zen|access-date=November 2, 2021|publisher=Associated Press|archive-date=November 14, 2021|archive-url=https://web.archive.org/web/20211114125633/https://apnews.com/article/yahoo-inc-leaving-china-f3b589754224bc663d5e83ec385eb49a|url-status=live}}</ref> Previously, the company discontinued China Yahoo! Mail on August 20, 2013.<ref>{{cite web|title=China Yahoo! Mail is closing|url=http://help.yahoo.com/kb/index?page=content&y=PROD_MAIL_ML&locale=en_US&id=SLN14734|archive-url=https://web.archive.org/web/20130422142938/http://help.yahoo.com/kb/index?page=content&y=PROD_MAIL_ML&locale=en_US&id=SLN14734|publisher=Yahoo!|date=April 17, 2013|archive-date=April 22, 2013|access-date=March 24, 2022|author=The China Yahoo! Mail Team}}</ref>
 
In 2023, Yahoo announced that it would cut 20% of its workforce. The move followed mass layoffs from other tech giants including [[Google]], [[Microsoft]], [[Twitter, Inc.|Twitter, Inc]], [[Meta Platforms|Meta]], and [[Amazon (company)|Amazon]]. The company is set to lay off roughly 1,000 staff members of their 8,600 workers.<ref name="auto1">{{Cite news |date=February 10, 2023 |title=Tech Layoffs: Yahoo to Slash 20% of Its Workforce |work=BBC News |url=https://www.bbc.com/news/technology-64596061 |access-date=February 12, 2023 |archive-date=February 12, 2023 |archive-url=https://web.archive.org/web/20230212070840/https://www.bbc.com/news/technology-64596061 |url-status=live }}</ref>
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==Products and services==
For a list of all current and defunct services offered by Yahoo, see [[List of Yahoo!-owned sites and services]].
 
==Data breaches==
{{Main|Yahoo! data breaches}}
 
On September 22, 2016, Yahoo disclosed a [[data breach]] that occurred in late 2014, in which information associated with at least 500 million user accounts,<ref>{{cite web |url=http://edgar.secdatabase.com/1328/119312516717056/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 22, 2016 |publisher=[[U.S. Securities and Exchange Commission]] |url-status=live |archive-url=https://web.archive.org/web/20180429092735/http://edgar.secdatabase.com/1328/119312516717056/filing-main.htm |archive-date=April 29, 2018 }}</ref><ref>{{cite news |url=https://www.nytimes.com/2016/09/23/technology/yahoo-hackers.html | title=Yahoo Says Hackers Stole Data on 500 Million Users in 2014 | first=Nicole | last=Perlroth | work=[[The New York Times]] | url-access=subscription |date=September 22, 2016 |archive-url=https://web.archive.org/web/20160922192732/http://www.nytimes.com/2016/09/23/technology/yahoo-hackers.html |archive-date=September 22, 2016 |url-status=live }}</ref> one of the largest breaches reported to date.<ref>{{cite news |url=https://www.bbc.co.uk/news/world-us-canada-37447016 |title=Yahoo 'state' hackers stole data from 500 million users | work=[[BBC News]] | date=September 23, 2016 |archive-url=https://web.archive.org/web/20160923002317/http://www.bbc.co.uk/news/world-us-canada-37447016 |archive-date=September 23, 2016 |url-status=live}}</ref> The United States indicted four men, including two employees of Russia's [[Federal Security Service]] (FSB), for their involvement in the hack.<ref>{{cite news |title=Russian Agents Were Behind Yahoo Breach, U.S. Says |url=https://www.nytimes.com/2017/03/15/technology/yahoo-hack-indictment.html |last=Goel |first=Vindu |date=March 15, 2017 |work=[[The New York Times]] | url-access=subscription |archive-url=https://web.archive.org/web/20170316013628/https://www.nytimes.com/2017/03/15/technology/yahoo-hack-indictment.html?_r=0 |archive-date= March 16, 2017 | url-status=live}}</ref><ref>{{cite news | title=Here's How Russian Agents Hacked 500 Million Yahoo Users | url=https://www.bloomberg.com/news/articles/2017-03-16/here-s-how-russian-agents-hacked-500-million-yahoo-users | first=Dune | last=Lawrence | work=[[Bloomberg News]] | url-access=subscription |archive-url=https://web.archive.org/web/20170316031926/https://www.bloomberg.com/news/articles/2017-03-16/here-s-how-russian-agents-hacked-500-million-yahoo-users | archive-date=March 16, 2017 |url-status=live }}</ref> On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts.<ref>{{cite news | url=https://www.nytimes.com/2016/12/14/technology/yahoo-hack.html | title=Yahoo Says 1 Billion User Accounts Were Hacked |last=Goel |first=Vindu | newspaper=[[The New York Times]] | date=December 14, 2016 | url-access=subscription |archive-url=https://web.archive.org/web/20161214224401/http://www.nytimes.com/2016/12/14/technology/yahoo-hack.html |archive-date=December 14, 2016 |url-status=live}}</ref> The company stated that hackers had utilized stolen internal software to forge [[HTTP cookie]]s.<ref>{{cite news |title=Yahoo reveals more breachiness to users victimized by forged cookies [Updated] |url=https://arstechnica.com/information-technology/2017/02/yahoo-reveals-more-breachiness-to-users-victimized-by-forged-cookies/ |work=[[Ars Technica]] |date=February 15, 2017 |last=Gallagher |first=Sean |archive-url=https://web.archive.org/web/20170221162334/https://arstechnica.com/information-technology/2017/02/yahoo-reveals-more-breachiness-to-users-victimized-by-forged-cookies/ |archive-date=February 21, 2017 |url-status=live}}</ref><ref>{{cite news |url=https://www.usatoday.com/story/tech/2016/09/22/report-yahoo-may-confirm-massive-data-breach/90824934/ |title=500 Million Yahoo Accounts Breached |first1=Mike |last1=Snider |first2=Elizabeth |last2=Weise |newspaper=[[USA Today]] |date=September 22, 2016 |archive-url=https://web.archive.org/web/20170909211231/https://www.usatoday.com/story/tech/2016/09/22/report-yahoo-may-confirm-massive-data-breach/90824934/ |archive-date=September 9, 2017 |url-status=live }}</ref>
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==Criticism==
{{Main|Criticism of Yahoo!}}
 
===DMCA notice to whistleblower===
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[[File: DUBLIN PRIDE 2015 ( YAHOO! WERE THERE - WERE YOU?)-106289 (19257385102).jpg|thumb|The 2015 [[Dublin]] LGBTQ Pride Festival, sponsored by Yahoo]]
 
On September 11, 2001, Yahoo! announced its partnership with [[FIFA]] for the [[2002 FIFA World Cup]] and [[2006 FIFA World Cup]] tournaments. It was one of FIFA's 15 partners at the tournaments. The deal included co-branding the organization's websites.<ref>{{Cite web |url=https://www.altaba.com/news-releases/news-release-details/yahoo-and-fifa-form-expansive-global-relationship-soccers-fifa |title=Yahoo! And FIFA Form Expansive Global Relationship for Soccer's FIFA World Cup, The World's Biggest Sporting Event |website=Altaba.com |access-date=July 10, 2021 |archive-date=July 10, 2021 |archive-url=https://web.archive.org/web/20210710105411/https://www.altaba.com/news-releases/news-release-details/yahoo-and-fifa-form-expansive-global-relationship-soccers-fifa |url-status=live }}</ref>
 
Yahoo! sponsored the [[2012 Sundance Film Festival]].<ref>{{Cite web|url=https://news.yahoo.com/news/blogs/advertising/yahoo-partners-2012-sundance-film-festival-182528801.html|title=Yahoo! Partners with the 2012 Sundance Film Festival|website=news.yahoo.com|date=January 20, 2012 |access-date=July 18, 2021|archive-date=July 18, 2021|archive-url=https://web.archive.org/web/20210718191155/https://news.yahoo.com/news/blogs/advertising/yahoo-partners-2012-sundance-film-festival-182528801.html|url-status=live}}</ref>
[[NBC Sports Group]] aligned with Yahoo Sports the same year with content and program offerings on mobile and desktop platforms.<ref name="NBC">{{cite news |title=NBC Sports Expands Digital Content Deal With Yahoo |last=Lafayette |first=John |url=https://www.nexttv.com/news/nbc-sports-expands-digital-content-deal-with-yahoo |work=NextTV |date=February 10, 2019 |access-date=January 14, 2022 |archive-date=March 24, 2022 |archive-url=https://web.archive.org/web/20220324195500/https://www.nexttv.com/news/nbc-sports-expands-digital-content-deal-with-yahoo |url-status=live }}</ref>
 
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==See also==
* [[List of Yahoo!-owned sites and services]]
* [[List of search engines]]
* [[Yahoo! litigation]]
 
==References==
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{{Wikiquote}}
* {{Official website}}
* [https://www.yahoo.com/everything/ Yahoo! Productsproducts and Servicesservices]
* [https://research.secdatabase.com/CIK/1011006/Company-Name/ALTABA-INC ALTABA and Yahoo! EDGAR Filingfiling Historyhistory]
 
{{Yahoo! Inc.}}
{{Verizon Media}}
{{Dot-com Bubble}}