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[[File:Countries on Yahoo.
[[File:Yahoo! (4855962154).jpg|thumb|upright|Yahoo sign at [[Times Square]]]]
Yahoo grew rapidly throughout the 1990s. Yahoo became a [[public company]] via an [[initial public offering]] in April 1996 and its stock price rose 600% within two years.<ref name="auto">{{Cite web | url=https://money.cnn.com/1998/07/23/redherring/redherring_kingmaker/ | title=Yahoo! The kingmaker – Jul. 23, 1998 | access-date=January 13, 2019 | archive-date=January 2, 2021 | archive-url=https://web.archive.org/web/20210102182412/https://money.cnn.com/1998/07/23/redherring/redherring_kingmaker/ | url-status=live }}</ref> Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services including [[Excite (web portal)|Excite]], [[Lycos]], and [[America Online]].<ref>{{Cite web | url=https://money.cnn.com/1998/11/25/technology/portals/ | title=AOL/Netscape merger presses smaller portals – Nov. 25, 1998 | access-date=January 13, 2019 | archive-date=December 21, 2019 | archive-url=https://web.archive.org/web/20191221093255/https://money.cnn.com/1998/11/25/technology/portals/ | url-status=live }}</ref> By 1998, Yahoo was the most popular starting point for web users,<ref>{{Cite news |url=http://news.bbc.co.uk/1/hi/business/107667.stm | title=Yahoo! still first portal call |work=[[BBC News]] |date=June 5, 1998|archive-url=https://web.archive.org/web/20171124142603/http://news.bbc.co.uk/1/hi/business/107667.stm |archive-date=November 24, 2017 |url-status=live}}</ref> and the human-edited Yahoo Directory the most popular search engine,<ref name="Directory"/> receiving 95 million page views per day, triple that of rival Excite.<ref name="auto"/> It also made many high-profile acquisitions. Yahoo began offering free [[e-mail]] from October 1997 after the acquisition of [[RocketMail]], which was then renamed to [[Yahoo! Mail|Yahoo Mail]].<ref>{{Cite press release | url=https://www.newmediawire.com/news/yahoo-to-acquire-four11-corporation-3062569 | title=Yahoo! To Acquire Four11 Corporation | date=October 8, 1997 | access-date=May 4, 2021 | archive-date=May 4, 2021 | archive-url=https://web.archive.org/web/20210504154720/https://www.newmediawire.com/news/yahoo-to-acquire-four11-corporation-3062569 | url-status=live }}</ref> In 1998, Yahoo replaced [[AltaVista]] as the crawler-based search engine underlying the Directory with [[Inktomi]].<ref>{{Cite news | url=http://news.bbc.co.uk/1/hi/business/107667.stm | work=[[BBC News]] | title=Yahoo! Still first portal call | date=June 5, 1998 | access-date=November 25, 2013 | archive-date=November 24, 2017 | archive-url=https://web.archive.org/web/20171124142603/http://news.bbc.co.uk/1/hi/business/107667.stm | url-status=live }}</ref> Yahoo's two biggest acquisitions were made in 1999: [[Geocities]] for $3.6 billion<ref name=buysgeo>{{Cite news | url=https://money.cnn.com/1999/01/28/technology/yahoo_a/ | title=Yahoo! buys GeoCities | work=[[CNN]] | date=January 28, 1999 | access-date=January 13, 2019 | archive-date=July 21, 2018 | archive-url=https://web.archive.org/web/20180721122448/https://money.cnn.com/1999/01/28/technology/yahoo_a/ | url-status=live }}</ref> and [[Broadcast.com]] for $5.7 billion.<ref>{{Cite news |url=https://money.cnn.com/1999/04/01/deals/yahoo/ |title=Yahoo to buy Broadcast.com for $5.7B |work=[[CNN]] |date=April 1, 1999 |access-date=January 13, 2019 |archive-date=December 7, 2020 |archive-url=https://web.archive.org/web/20201207053055/https://money.cnn.com/1999/04/01/deals/yahoo/ |url-status=live }}</ref>
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