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<ref>{{cite web|last1=Seemayer|first1=Zach|title=Jennifer Lopez Flaunts Bikini Bod, Teases 'Ain't Your Mama' Music Video|url=http://www.etonline.com/news/188216_jennifer_lopez_flaunts_bikini_bod_teases_ain_t_your_mama_music_video/|website=[[Entertainment Tonight]]|accessdate=May 5, 2016|date=May 5, 2016}}</ref> Various styles from different periods including the 1960s, 1970s, 1980s appear in the video. Fashion houses such as [[Thierry Mugler]] were among the creators behind Lopez's wardrobe.<ref name="US Weekly Video" /> She can be seen wearing denim stiletto boots designed by Barbadian singer [[Rihanna]] with [[Manolo Blahnik]], they had been gifted to Lopez by Rihanna.<ref name="THR Video">{{cite web|last1=Romeyn|first1=Katheryn|title=Jennifer Lopez Wears Rihanna's Manolos in "Ain't Your Mama" Music Video|url=http://www.hollywoodreporter.com/news/jennifer-lopez-wears-rihannas-manolos-891381|website=[[The Hollywood Reporter]]|publisher=[[Prometheus Global Media]]|accessdate=May 7, 2016|date=May 6, 2016}}</ref> There are numerous [[product placement]]s in the music video, such ''[[Vogue (magazine)|Vogue]]'' magazine, Beluga vodka, and [[Lavazza]] coffee.<ref>{{cite web|last1=Gacca|first1=Anna|title=A Complete List of Product Placements in Jennifer Lopez’s ‘Ain’t Your Mama’ Video|url=http://www.spin.com/2016/05/jennifer-lopez-aint-your-mama-product-placement-video-watch/|website=[[Spin (magazine)|Spin]]|publisher=[[Spin Media]]|accessdate=May 6, 2016|date=May 6, 2016}}</ref>
In the clip, Lopez plays a number of [[archetypal]] characters, including: a news anchor who urges women to "rise up against their male oppressors", a 1950s housewife, a secretary, an underpaid factory worker and a 1980s businesswoman.<ref>{{cite web|last1=Busis|first1=Hillary|title=Jennifer Lopez has a feminist awakening in 'Ain't Your Mama' video|url=http://mashable.com/2016/05/06/jennifer-lopez-aint-mama-video/#eOxZ6u7PZgq7|publisher=[[Mashable]]|accessdate=May 7, 2016|date=May 7, 2016}}</ref><ref name="MTV Video">{{cite web|last1=Geffen|first1=Sasha|title=Jennifer Lopez's 'Ain't Your Mama' Calls For Women To Rise Up|url=http://www.mtv.com/news/2877926/jennifer-lopez-aint-your-mama-video/|website=[[MTV News]]|publisher=Viacom|accessdate=May 7, 2016|date=May 6, 2016}}</ref> It opens with the news anchor Lopez having a heated conversation in a phone booth, stating: "I'm tired, I've been working all day! No, I can't...you should [do it]". She then appears in a television news studio, where part of [[Hillary Clinton]]'s famous 1995 "[[Women's Rights Are Human Rights]]" speech, followed by part of [[Patricia Arquette]]'s Academy Award speech (specifically her saying, "It's our time to have wage equality once and for all, and equal rights for women in the United States of America."), followed by part of [[Gloria Steinem]]'s famous 1971 "[[Address to the Women of America]]" speech can be heard
Sasha Geffen of [[MTV News]] called the visual "politically charged".<ref name="MTV Video" /> Leila Cobo of ''Billboard'' praised the video as "vastly entertaining", observing that it depicts the "history of women's fight for independence", with various pop culture and social references.<ref name="Billboard Video" /> ''[[Complex (magazine)|Complex]]'' magazine writer Suzannah Weiss commended its "powerful plot line", noting: "It's an anthem for women dealing with man-children everywhere, and the music video ties it into larger issues of sexism contributing to these relationships."<ref>{{cite web|last1=Weiss|first1=Suzannah|title=Jennifer Lopez's 'Ain't Your Mama' Video Calls on Women to Start a Rebellion|url=http://www.complex.com/music/2016/05/jennifer-lopez-new-video-aint-your-mama|website=[[Complex (magazine)|Complex]]|publisher=Complex Media, Inc.|accessdate=May 7, 2016|date=May 6, 2016}}</ref> Of the video, Dave Quinn of ''[[People (magazine)|People]]'' said, "she's not mincing words when it comes to the song's feminist message".<ref>{{cite web|last1=Quinn|first1=Dave|title=Jennifer Lopez Takes a Feminist Stand in Empowering New Video for 'Ain't Your Mama'|url=http://www.people.com/article/jennfer-lopez-aint-your-mama-video|website=[[People (magazine)|People]]|publisher=Time Inc.|accessdate=May 7, 2016|date=May 6, 2016}}</ref>
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